What makes Pushwoosh a superior MoEngage alternative

With Pushwoosh's customer journey mapping capabilities, you can tailor your mobile messaging campaigns to better suit the needs of your users.

Chosen for higher flexibility and value for business

Pushwoosh's campaign builder offers better customer journey mapping capabilities

Campaign builders in Pushwoosh and MoEngage have comparable interfaces and functionality. However, Pushwoosh Customer Journey Builder offers some extra capabilities that are not available in MoEngage:
  • In Pushwoosh, you can start your campaign with any number of segments/events, while in MoEngage’s Flows, you can set only one starting segment or event.

  • In Pushwoosh, you can change the starting trigger event in an already active campaign, while Flows doesn't provide such an option.

  • In Pushwoosh, you can assign tags to users inside the journey (update user profiles), while Flows doesn’t provide such an option.

Pushwoosh is a safe and transparent choice if you consider MoEngage alternatives

Pushwoosh offers transparent pricing based on the number of devices.

MoEngage charges for MTU (Monthly Tracked Users), so the total amount is difficult to predict and it may include additional fees.

Pushwoosh stores data on private servers located in the US and Germany. Safety and regulatory compliance are guaranteed.

MoEngage uses a third-party public cloud service. Such approach may be doubtful in terms of data privacy.

Pushwoosh supports faster and easier integration

With Pushwoosh, you can hit the ground running in no time:
  • The entire process of SDK integration, onboarding, and going into production takes just one month, while the integration with MoEngage can take longer.

  • Pushwoosh allows a quick setup without a single line of code.

  • Pushwoosh’s UI is convenient for non-tech teams. Marketing managers, copywriters, and editorials can get the hang of our tools quickly.

  • Less time and load on a company's personnel means excellent time-to-value. Start driving your growth metrics sooner with Pushwoosh!

The platform and its different tools are very easy to use. It is intuitive and allows you to adjust it to the needs of the business.

Pushwoosh’s Customer Success & Support Team exceeds your expectations

Our team of experts will accompany you at every step, helping you configure your project, import your user database, integrate the Pushwoosh SDK into your application, and even set up your campaigns.

Pushwoosh Custom plans users and customers with the CSM package included get maximum assistance for a seamless experience.

In case you encounter any issues, rest assured that our Support Team is always there to help:
  • Ready for a quick response to any question 24/7.

  • Priority Support through a dedicated email channel and via voice communications.

  • First-response time with Priority Support Package: within 1 hour.

One of the key benefits of using Pushwoosh is the level of support and assistance they have offered us.
Ori Matarasso, CMO

Pushwoosh vs. MoEngage: Comparison in Detail

1. Supported channels and features

Feature
Pushwoosh
MoEngage
Mobile push notifications
yes
yes
Web push notifications
yes
yes
Email
yes (out of the box)
yes (via 3d party provider)
SMS
yes (out of the box)
yes (via 3d party provider)
WhatsApp
yes (via webhooks)
yes (via 3d party provider)
In-app messaging
yes
yes
Rich media
yes
yes
Message inbox
yes
yes
Content cards
no
yes
High-speed push notifications (relevant for media and sports)
yes (up to 500k a second)
yes (can be enabled with life segments)
Event-triggered multichannel workflows
yes (Customer Journey Builder)
yes (Flows)
API
yes
yes

2. Personalization & segmentation

Feature
Pushwoosh
MoEngage
Tags
yes
yes
Tags and user data import
yes
yes
Filter by Tags
yes
yes
Filter by Events
yes
yes
RFM segmentation
yes
yes
Timezone sensitivity
yes
yes
Geo-based notifications
yes
yes
Multi-language messaging
yes
yes
Dynamic content
yes
yes
Deep linking
yes
yes

3. Automated messaging & workflows

Feature
Pushwoosh
MoEngage
Automated multichannel workflows builder
yes (Customer Journey Builder)
yes (Flows)
A/B/n testing
yes
yes
Time triggers
yes
yes
Event triggers
yes
yes
Several starting segments/events for one campaign
yes
no
Assigning tags to users inside the journey
yes
no
Frequency capping
yes
yes
User reachability
yes
yes

4. Analytics

Feature
Pushwoosh
MoEngage
Sent, delivered, opened, clicked/CTR
yes
yes
Aggregated statistics on campaigns
yes
yes
App usage statistics (DAU, MAU)
yes
yes
App revenue metrics (conversions, revenue, ARPU)
yes
yes
A/B/n tests analytics
yes
yes
Real-time reporting
yes
no
Automated reporting (sent to email)
yes
yes
Extended analytics
no
yes

5. Extra features

Feature
Pushwoosh
MoEngage
Silent push
yes
yes
AI-generated push notifications
yes (AI Composer)
no
Best time to send
yes
yes
Push templates
yes
yes
In-app templates
yes
yes
AI campaign optimization
no
yes (Sherpa)

6. Pricing

Feature
Pushwoosh
MoEngage
Pricing model
number of devices
MTU (Monthly Tracked Users)
Predictable pricing, no additional fees
yes
no
Free trial
yes
yes
Free plan
yes
no
Self-service plan
yes
no

Trusted by companies that push their limits

Up to 100%
push-to-gateway delivery rate
99.9%
service uptime guaranteed
5k to 500k
push notifications per second
Most relevant real-time analytics

Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.

Data privacy policy

Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.

Learn more

Results come before words

Find out how companies of all sizes across all industries achieve their business goals with Pushwoosh

Pushwoosh has evolved far beyond pushes yet is still the industry leader

Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.