Reach 100% of your active audience with perfectly timed in-app messages. Drive unparalleled engagement and conversions with in-app messaging as part of your omnichannel strategy.
Send personalized messages at a suitable moment based on customers' in-app activities.
Create in-app messaging campaigns easily with an intuitive drag-and-drop editor.
Enjoy powerful analytics and AI-assisted features that help improve your messaging.
Build flows for omnichannel strategies, combining in-apps with other messaging options.
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Get started with ease by modifying pre-made templates in our intuitive no-code editor.
Drag and drop elements for text and images and preview what the complete in-app message will look like.
Upload custom HTML designs to create messages that look native to your app.
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Explore trendy content formats – interactive stories, surveys, promo codes in the form of wheels of fortune or scratch cards, etc.
Get help from AI-generated suggestions for ideas and content generation.
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Segment users by their countries, cities and languages;
Modify in-app messages with Dynamic Content based on user data.
Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.
Create your in-app message designs from out-of-the-box templates which you can then edit to match your company style and achieve brand consistency.
Welcome newcomers, guide them through the app and set the stage for tailored customer experience by gathering information about users and their preferences.
Show your app’s value right away. Engage users in their first interaction: nudge them to make a purchase, do a training session, or book a flight – depending on your app’s type.
Inform users about your paid/premium subscription – early in user lifecycle or after they experience an AHA moment – depending on customer journeys within your app.
Drive conversions to purchase by enticing users with sales, personal bonuses, and promo codes. Highlight limited availability or provide added incentive with free shipping.
Showcase the value of new features and products, encouraging users to explore and make the most out of your offerings. Decrease new features' time-to-adopt and boost their ROI.
Customize your pre-permission screens to get more push notification subscribers. Provide a strong value proposition and “What’s in it for me” explanation.
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Notify users of order status updates, subscription limits and payment schedules, account balance, and more. Keep your customers always up-to-date with in-app messaging.
Show in-app messages asking to rate your app on iOS or Android. Gather reviews and improve your app ranking naturally and effectively.
Pick event triggers and let your in-app messages appear in the best context in response to user behavior.
Draw hypotheses and split-test sending different in-app messages to selected user segments.
Request users’ personal information and preferences to provide them with tailored Dynamic Content.
Pick Silent Hours for your message impressions and set Frequency Capping to avoid annoying your users.
Check goal conversions, user engagement, and CTRs to assess the effectiveness of your campaign.
Get insights from experimenting with different templates and CTAs to see what resonates with your customers.
Update and edit your campaigns on the go, applying Tags & Events.
Analyze individual in-app messages with detailed statistics.
Reach your campaign goals faster with omnichannel messaging: try and test combinations of in-apps + push notifications + emails, using Pushwoosh Customer Journey Builder.
Pushwoosh's in-app messaging solution has proved effective in marketing and beyond, helping our users to:
– Assist with onboarding
– Personalize user experience
– Decrease cart abandonment rates
– Improve retention rates
– Boost conversions
– Increase customer satisfaction
– Reduce time to adopt new features
– Nurture customer loyalty
Find out how companies of all sizes across all industries achieve their business goals with Pushwoosh's in-app messaging solution
Broadband and telecommunications company uses in-app messages to onboard its mobile app users, update them on the latest products and features, and promote content.
Telecom Armenia’s case
Mobile gaming platform shows how in-app message service coupled with push notifications can increase customer engagement and drive revenue.
Bladestorm’s case
University’s official loyalty and rewards program reengages inactive users, increases the push notification opt-in rate to 97%, and improves its mobile app ratings by 36%.
Arizona State University’s case
Meal deliveries use in-apps to show perks to first-time users. The omnichannel strategy helps the company scale and grow into a sustainable food delivery service.
HungryNaki’s case
Online broker nudges users into real account registration with in-app messages while they are active. And it sees x9.4 higher CTRs for personalized content.
AvaTrade’s case
Highest-converting messaging, Pushwoosh is worth using! It's a truly all-in-one messaging platform with great features.
Pushwoosh is one of the best Customer Engagement Platforms.
Pushwoosh is one of the easiest to use and implement omnichannel customer engagement platforms for campaigns and driving engagement… It helps me connect with my customers, allows me to retain them for further engagement, explore more products, and drive more sales. It has led to 3X growth in the past cycle.
Great product!
Pushwoosh makes omnichannel messaging so easy. I love how user-friendly it is.
Drag-and-drop In-App Editor
Import HTML5/CSS/JS
Customizable in-app templates
AI suggestions
Customer Journey Builder
Multilanguage messages
Behavioral and RF(M) segmentation
Tags & Events ready to use right after SDK integration
Deep Linking
Webhooks
Integration with Qonversion, Adapty, Apphud, etc.
API
Free trial
Pay-as-you-go model
No hidden costs: only pay for the usage
In-app messages are sent while users interact with the app directly. Such messages are handy for offering relevant goods or services, suggesting subscription options, providing tips on how to use the app, etc.
Beyond marketing, such messages improve user experience, simplify onboarding, engage users, assist with feedback, and more.
In-app messages only pop up within the app during active user sessions, whereas push notifications initiate interactions outside of the app.
Also, in-app messages can be sent to any active user, while push notifications require users to opt in for them.
These are two fundamentally different methods of communication. Chat messaging is for delivering one-to-one service, such as customer support, or for real-time group messaging, for example, nurturing the growth of the user community. Meanwhile, in-app messages are meant to incentivize users to complete a meaningful action or improve their app experience.
In-app messages are popups, interstitials, or interactive elements that appear after certain triggered events. These can be an app open, a screen view, or any other user activity. You define triggered events and the flow in Pushwoosh’s Customer Journey Builder.
They fit into the context with perfect timing, matching users’ interests. In-app messages reach every member of your target audience at a unique time when they are engaging with your app, which makes them a highly effective channel of communication. Moreover, you can time in-app messages to certain in-app behaviors or target them specifically at precise audience segments.
When used smartly, in-app messages can be helpful in practically any area, especially in e-commerce, subscription-based apps, news and media, mobile gaming, fintech, etc.
Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.
