Pushwoosh is the most cost-effective Braze alternative

With Pushwoosh, you get enterprise-grade capabilities at a lower price. At that, you only pay for the features you actually use.

Excellent value for money for small, medium, and enterprise businesses

Pay 3-5 times less for the same functionality

Pushwoosh's pricing suits every budget and business need

The most decisive advantage of Pushwoosh over Braze is pricing. Braze doesn’t display its pricing publicly. If you wonder how much Braze quotes, the average price for its yearly subscription is known to be $60–100k. For the same functionality, Pushwoosh would charge about $20k a year.

Thus, Pushwoosh appeals to budget-conscious companies that want to keep scaling even during an economic downturn.
  • Pushwoosh has a free plan, as well as self-service plans. Braze has only enterprise plans.

  • Pushwoosh charges for the number of devices, not for data points. This makes Pushwoosh a more affordable solution for startups targeting a limited number of app users.

  • Pushwoosh offers flexible plans with no extra fees for unused features. In addition to pre-made options for developers and marketers, custom plans are available.

Pushwoosh was the ideal solution for our application because of the price point. Its robust features allowed us to replace 2–3 other products, saving our company thousands of dollars.

Fast integration and time-to-value at one-two-three

With Pushwoosh, your marketing campaigns are up and running straight off. Pushwoosh SDK integration takes less time (about one month) in comparison with competitors like Braze (can take more than six weeks). Thus, you can start using the features and expect results faster.
  • Non-tech teams say Pushwoosh is easy to use (approved by marketers).

  • Pushwoosh provides a quick setup without a single line of code — start working on your marketing communications right after the integration.

  • Short learning curve with less load on a company's personnel.

UI is very easy to understand, and there is no need to be a technical person for it. The options in the control panel are easy to use and designed very well.

Pushwoosh's campaign builder is subjectively and objectively better

Mapping out your messaging flows is easy and enjoyable with Pushwoosh Customer Journey Builder:

  • Every element goes under a clear name, so you can easily discover it streamlining your journey-building experience.

  • You can start your campaign either by a segment or an event (you don't have to set up numerous parameters as in Braze Canvas).

  • You can use attributes of any event included in the journey (not just starting event).

  • You can change starting events for campaigns that are already active.

  • Lorem ipsum dolor sit amet consectetur. Viverra imperdiet odio massa aliquam. Mollis porta consectetur morbi venenatis nulla. Vitae est.

In contrast, Braze Canvas is a less straightforward alternative, and its UI can be difficult to figure out. Moreover, Braze Canvas has limitations in working with event attributes.

Pushwoosh vs. Braze: Comparison in detail

1. Supported channels and features

Feature
Pushwoosh
Braze
Mobile push notifications
yes
yes
Web push notifications
yes
yes
High-speed push notifications (relevant for media and sports)
yes (up to 500k a second)
no
Event-triggered multichannel workflows
yes (Customer Journey Builder)
yes (Canvas)
Broadcast notifications
yes
yes
Email
yes
yes
In-app messaging
yes
yes
Rich media
yes
yes
SMS & MMS
yes (via Webhooks)
yes (technically, via branded webhooks)
Message inbox
yes
yes
API
yes (remote API)
yes (rest API)

2. Personalization & segmentation

Feature
Pushwoosh
Braze
Tags
yes
yes
Create Tags via interface
yes
yes
Tags and subscribers’ data import
yes
yes
Filter by multiple Tags’ values
yes
yes
Timezone sensitivity
yes
yes
Geo-based notifications
yes
yes
Dynamic content
yes
yes
Deep linking
yes
yes
Silent hours
yes
yes
Connected content (real-time data exported from integrated services)
no
yes
RFM segmentaion
yes
no

3. Automated messaging & workflows

Feature
Pushwoosh
Braze
Automated multichannel workflows builder
yes (Customer Journey Builder)
yes (Canvas)
A/B testing
unlimited A/B/n testing via Customer Journey Builder
A/B testing
Time triggers
yes
yes
Event triggers
yes
yes
Frequency Capping
yes
yes
API-triggered delivery
yes
yes

4. Analytics

Feature
Pushwoosh
Braze
Sent, delivered, opened, clicked/CTR
yes
yes
Aggregated statistics on campaigns
yes
yes
App usage statistics (DAU, MAU)
yes
yes
App revenue metrics (conversions, revenue, ARPU)
yes
yes
A/B tests analytics
yes
yes
Real-time reporting
yes (named Real-time data)
yes (named Currents)
Automated reporting (sent to email)
yes (daily)
yes (weekly)

5. Extra features

Feature
Pushwoosh
Braze
Silent push
yes
yes
Push notification preview
yes
yes
Custom subscription prompts
yes
yes
Predictive Churn
no
yes
Cross-channel delivery (the same notification can be delivered to different sites or devices, no need to set it up twice for mobile and web)
yes
yes

6. Pricing

Feature
Pushwoosh
Braze
Pay for the number of devices
yes
no
No data points → predictable price plans
yes
no
Best value for money for start-ups
yes
no
Free plan
yes
no

Trusted by companies that push their limits

Up to 100%
push-to-gateway delivery rate
99.9%
service uptime guaranteed
5k to 500k
push notifications per second
Most relevant real-time analytics

Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.

Data privacy policy

Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.

Learn more

Results come before words

Find out how companies of all sizes across all industries achieve their business goals with Pushwoosh

Pushwoosh has evolved far beyond pushes yet is still the industry leader

Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.