Scale with a feature-rich alternative to OneSignal: Pushwoosh

Pushwoosh’s advanced segmentation, user journey mapping, and flexible plans from $0/month make it the #1 OneSignal alternative for your business.

Chosen by businesses seeking strategic user engagement

Grow metrics, not expenses

Pushwoosh's pricing is ideal for scaling engagement campaigns

Pushwoosh’s subscription offers more flexibility and empowers your growth strategy:
  • Start with a single $0/month plan that scales as your user base expands.

  • Launch omnichannel personalized campaigns with no charge for in-app impressions and as low as $1 per 1,000 sent emails.

  • Create unlimited user journeys without extra costs.

  • OneSignal’s pricing is not as transparent. You can either access a highly limited $9/month plan or request a custom plan.

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We were looking for a solution that would scale our app growth at a reasonable price. Pushwoosh met our needs perfectly.
Evgeniy Cherdantsev,
UA & Product Marketing Manager

Pushwoosh offers more powerful segmentation at scale

Pushwoosh offers more powerful segmentation at scalePushwoosh’s segmentation helps you create hyper-targeted campaigns with minimal effort:

  • It generates dynamic segments based on user attributes and behaviors.

  • It lets you identify users with high potential for monetization via RFM segmentation.

OneSignal primarily focuses on user attributes and only offers behavior-based segmentation via tagging.

This method limits real-time event data integration and is more complicated to manage.

RFM analysis

Pushwoosh's targeting is precise and effective. All messages came relevant to our international audience.
Javier Bosque,
Head of E-Commerce & Media

Pushwoosh helps you design dynamic user journeys more easily

Pushwoosh Customer Journey Builder provides advanced journey mapping with a flexible campaign setup:

  • Manage event triggers directly in the campaign interface.

  • Use the “Wait for trigger” element to automatically respond to real-time user actions.

  • Build high-converting campaigns effortlessly. Pushwoosh’s drag-and-drop campaign builder offers greater flexibility and personalization.

  • Lay back and see your engagement rates take off.

OneSignal Journeys supports event-based triggers using data tags. It requires complex manual setup and constant technical involvement.

OneSignal also requires manual adjustments for time zones and recurring messaging.

We switched to Pushwoosh as we were looking for an option to automate push notifications and create user paths like Customer Journey Builder and for the opportunity to reduce spending on the push service.
Evgeniy Cherdantsev,
UA & Product Marketing Manager

Pushwoosh offers deeper campaign analytics for effective user retention

Pushwoosh’s campaign analytics give you more control over user engagement and retention:

  • Analyze your campaign performance directly in the Journey canvas and understand the bigger picture.

  • Find bottlenecks and points of growth with campaign goal conversion analysis.

  • Retain all essential data over time and make more informed decisions—Pushwoosh offers unlimited storage for active device data and a 1-year retention for event and message history.

  • Create custom dashboards tailored to your specific needs.

OneSignal primarily focuses on user attributes and only offers behavior-based segmentation via tagging.

The platform only retains campaign data for 30 days.

Pushwoosh offered the features that were promised by other companies but not delivered.

Pushwoosh vs. OneSignal: Comparison in Detail

1. Supported channels and features

Feature
Pushwoosh
OneSignal
SMS
yes (out of the box)
yes (via 3d party provider)
WhatsApp
yes (via webhooks)
no
High-speed push notifications (relevant for media and sports)
yes (up to 500k a second)
no
Mobile push notifications
yes
yes
Web push notifications
yes
yes
In-app messaging
yes
yes
Rich media
yes
yes
Message inbox
yes
yes
In-app drag-and-drop editor
yes
yes
Email
yes
yes
API
yes
yes

2. Personalization & segmentation

Feature
Pushwoosh
OneSignal
Multi-language messaging
yes
yes
RFM segmentation
yes
no
Segment filter by events
yes (directly)
yes (via tags)
Tags
yes
yes
Timezone sensitivity
yes
yes
Geo-based notifications
yes
yes
Tags and user data import
yes
yes
Dynamic content
yes
yes
Deep linking
yes
yes
Paused/active segments
no
yes
Segment filter by attributes
yes
yes

3. Automated messaging & workflows

Feature
Pushwoosh
OneSignal
Automated multichannel workflows builder
yes (Customer Journey Builder)
yes (Journeys)
Event triggers
yes (can be configured directly in the campaign interface)
yes (via tags)
Start campaign by event
no
no (only via tags)
Control campaign flow based on event
yes
no (only via tags)
User reachability check
yes
no
Time triggers
yes
yes
A/B/n testing
yes
yes
Audience-based entry
yes
yes
Assigning tags to users inside the journey
yes
yes
Frequency capping
yes
yes

4. Analytics

Feature
Pushwoosh
OneSignal
Campaign goal conversion analysis
yes
no
Real-time reporting
yes (message, entire journey, channel, and app performance trends)
yes (per-message reports)
Data retention period
unlimited data retention by request
30 days
Custom dashboards
yes
no
Automated reporting (sent to email)
yes
no
Sent, delivered, opened, clicked/CTR
yes
yes
App usage statistics (DAU, MAU)
yes
only MAU statistics
App revenue metrics (conversions, revenue, ARPU)
yes
no
A/B/n tests analytics
yes
yes
Campaign statistics
yes
yes
Direct and influenced outcomes analysis
no
yes

5. Extra features

Feature
Pushwoosh
OneSignal
Intelligent delivery
yes (Optimal time)
yes
AI-generated push notifications
yes (AI Composer)
no
User-centric delivery (the same notification can be delivered for mobile and web)
yes
yes
Silent push
yes
yes
Push templates
yes
yes
In-app templates
yes
yes

6. Pricing

Feature
Pushwoosh
OneSignal
Pricing model
number of devices
number of devices
Price for in-app messaging
$1 per 2,000 impressions
$3 per 1,000 impressions
Price for emails
$1 per 1,000 sent emails
$2 per 1,000 sent emails
Number of user journeys
unlimited
3 on the Growth plan and 20 on the Professional plan
Free plan
yes
yes
Self-service plan
yes
yes
Free trial
yes
yes

Trusted by companies that push their limits

Up to 100%
push-to-gateway delivery rate
99.9%
service uptime guaranteed
5k to 500k
push notifications per second
Most relevant real-time analytics

Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.

Data privacy policy

Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.

Learn more

Results come before words

Find out how companies of all sizes across all industries achieve their business goals with Pushwoosh

Pushwoosh has evolved far beyond pushes yet is still the industry leader

Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.