Pushwoosh segmentation tools help you reach your users with the most relevant offer based on their unique preferences and behavior.
Multilanguage communications
Automated re-engagement
Repeated purchases
Loyalty programs
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Re-engaging inactive users
Transactional messages
Incentives based on previous behavior
Product recommendations
When we've personalized our content to specific segments of our audience, we've seen a significant increase in CTR compared to non-personalized content. This suggests that our audience is more likely to engage with content tailored to their interests and needs.
Discounts near your location
Services in a new user location
Neighborhood-based alerts
Weather-triggered notifications
Offline event engagement
Loyalty programs
Incentives based on user cohort (champions, loyal, etc.)
Personalized retention campaigns
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Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes.
Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.
Seamlessly integrate and sync audience data from your favorite software.
Know exactly when, where, how, and who to target with your messages using advanced marketing segmentation software. Track customer movement between segments and funnel stages in real time. Deliver personalized communication via their preferred or most effective channel.
Use built-in trigger events to start using behavioral data right away.
Build custom audiences in Pushwoosh’s visual segment builder for precise targeting and personalization.
Autosend messages in response to real-time user behavior, such as push notification opens, screen views, and in-app interactions.
Deliver personalized messages based on user devices, OS, languages, and other zero- and first-party data.
Analyze user behavior with extended 365-day historical data for the most relevant communication.
Perfect for one-time messages and fully automated campaigns.
Brilliant tool for automating customer engagement! It has some great options to make hyper-personalized messages based on customer interactions and touch-points. We have created multiple journeys to increase our funnel conversions.
Pushwoosh Customer Journey Builder has improved over time and now is one of the best and easy-to-implement user journeys we’ve used.
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We switched to Pushwoosh because the platform integrates all digital marketing channels with CRM: email, SMS, mobile push, loyalty.
Instead of continuing remarketing, Bladestorm started sending recurring pushes to current users. This led to an increase in MAU by 16.62% and growing revenue. The success was due to the consistency of the pushes, a reasonable offer, and wise onboarding of recently active users.
HungryNaki turned its growing user base into high-value customers by sending personalized multilanguage pushes to users, based on their behavior (homepage visits, menu viewed, order added, and others).
AvaTrade created a dedicated messaging flow with Pushwoosh Customer Journey Builder, sending deeply personalized pushes. The result was the average CTR 9.4 times higher than the industry benchmark. A series of pushes combined with in-app reminders moved 12% of anonymous users to registering real accounts.
Omada’s Almowafir app turned occasional discount shoppers into loyal customers with automated messaging, applying behavior segmentation. Personalized approach throughout the entire customer lifecycle proved effective in increasing Day 30 retention by 4% and converting almost two thirds of users to the target action.
Pushwoosh is ideal if you need advanced, multichannel segmentation with the ability to target users based on real-time and historical data. With Pushwoosh, you can manage all your audience data in one place and deliver personalized messages through the optimal channel based on the specific goals of each marketing campaign: push notifications, in-app messages, email, SMS, and WhatsApp. It’s a strong choice for businesses focused on personalized communication that drives revenue.
Pushwoosh allows you to segment users using a variety of data points, including demographics, device type, location, language, and behavioral data such as in-app actions, purchase history, or interactions with your messaging campaigns. With Pushwoosh’s advanced segment builder, you can layer conditions and use logical operators (e.g., AND/OR) to define highly specific and dynamic user groups for precise targeting and highly personalized campaigns.
Yes, Pushwoosh supports real-time segmentation, keeping your marketing segments up-to-date and allowing you to respond instantly to users’ actions and behaviors within your app or website. Additionally, you can create segments using historical data, such as past purchases, engagement trends, or completed events, to target users based on their long-term behavior. This combination of real-time and historical segmentation ensures precise targeting for both immediate and strategic campaigns.
Pushwoosh integrates with third-party CRM and analytics platforms like Adjust, Amplitude, and Appsflyer, enabling seamless import of user data. Additionally, you can use Pushwoosh API or SDKs to sync data directly from your app or backend systems, ensuring real-time updates and accuracy in your audience segmentation.
All Pushwoosh customers can access all segmentation features, creating and managing segments based on user attributes, behaviors, and engagement across multiple channels. As your data and audience increase, Pushwoosh can handle large volumes of users while maintaining segmentation accuracy and performance.
To start using segmentation tools in Pushwoosh, simply sign up and follow the onboarding steps to get started. Using Default Tags and Events, you can create marketing segments as soon as your customer data is synced with Pushwoosh.
Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.
