Customer Journey Builder

One tool to engage

Map out and streamline your marketing activities across the channels with Pushwoosh Customer Journey Builder. Messaging, audience segmentation, and analytics — all in one visual tool.

Tried and loved Pushwoosh's messaging features

Build personalized customer journeys easily

Plan, execute, analyze, and fine-tune omnichannel campaigns within one marketer-friendly tool. Use Pushwoosh Customer Journey Builder with its out-of-the-box messaging formats to:

  • Incorporate all channels

    in a single workflow — push notifications, in-app messages, emails, SMS, and WhatsApp;

  • Optimize your conversion paths:

    target specific audience segments, run A/B/n tests, and choose proven automated journeys.

Plan, create, and execute seamless customer journeys

Design and launch customer journeys without coding

Set up your campaigns faster with a simple interface and neat visualizations in a single screen. It is easy to get started even for non-tech-savvy marketing teams.
  • Kickstart your customer journey orchestration with basic pre-built touchpoints and default events for any path.

  • Build multiple customer paths in a single screen with a no-code drag-and-drop editor.

  • Get tips from Assistant to make your journey ready to launch.

  • Move on with content creation using AI-powered suggestions.

Scheduled Launch

Leverage powerful marketing automation

Autosend messages in response to real-time user behavior, such as push notification open, screen views, etc.
  • Branch customer journeys with highly specific segmentation, planning activities for various scenarios, such as unsubscribes, purchases, cart abandonment, and more

  • Autosend messages in response to real-time user behavior, such as push notification open, screen views, etc.

  • Check push reachability before launch and send your messages via accessible channels to get them delivered for sure

Improve campaign performance on the go

See real-time engagement, fine-tune your campaigns, and reach your marketing goals faster.
  • Get the whole picture of your campaign performance on the Journey canvas.

  • Pause and edit your journeys and simplify their structure to grasp a better understanding of the workflow

  • Visualize customer journey paths, notice drop-offs, and take measures ASAP

Fit into user context with relevant offers

Employ one-to-one marketing to reach out to your clients with engaging messages that will resonate with them.
  • Anticipate user behavior with guidance, reminders, and incentives

  • Use your design to create custom-tailored messages matching your brand's tone of voice

  • Send personalized messages based on user devices, OS, languages, and other zero- and first-party data

User retention curve

Know your audience and get new insights

Target and analyze highly specific audience segments. Spot the best-performing paths leading to conversions in detailed customer journey analytics.
  • Evaluate performance with the help of data-driven analytics and reports viewed as visual dashboards and charts.

  • Understand your buyer personas with flexible segmentation and RFM analysis. Predict user behavior too!

  • Go for A/B/n testing to find out what drives the best results.

See Pushwoosh Customer Journey Builder in action

Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.

Create omnichannel customer journey experiences

Unify all touchpoints that your customers have with your brand to build an effective omnichannel marketing strategy. Grow and scale your business by seamlessly integrating any digital marketing channel into your workflow. The transparent pricing model lets you choose one channel or a bunch of them, paying only for the units you use.

Reach your users personally

Know exactly when, where, how, and who to target with your messages using advanced marketing segmentation software. Track customer movement between segments and funnel stages in real time. Deliver personalized communication via their preferred or most effective channel.

Mobile and web channels
Trigger events and scheduling
Real-time segmentation
Track & react to users' clicks and conversions

Everything a marketer needs for customer journey building

Easy to start

Start working right after the Pushwoosh SDK integration. Use Default Tags and Events to trigger automations based on customer attributes or activity.

Assisted campaign creation

Build your own creatives based on pre-built templates and reusable elements. Get help from the AI-powered message composer and image suggestions.

Reachability check

Make sure a user can receive your message, or send it via an alternative channel. Your push was delivered but never opened? Track and react on it too!

1-to-1 personalization

Provide unique customer experiences and be relevant to any user’s context with the Dynamic Content and Liquid Templates.

A/B/n tests

Incentivize your clients to move on along their journey paths. Compare multiple branches and experiment to find the best-performing messaging.

Scheduling and automation

Set up one-time or regular sending of your messages, and define frequency capping to limit the number of communications a user may receive at a time.

RFM analysis

Recency, Frequency, and Monetary value analysis lets you segment your customers based on their engagement level and revenue potential.

Analytics and reports

See how your campaign performs right on the Journey canvas and in dashboards. Check CTRs and retention rates for audience segments, and report on conversions.

Integrate other services

Choose among pre-built integrations or connect your existing martech tools to Pushwoosh CDP seamlessly. Integration is quick and easy!

CDP & data streaming
Analytics
In-app purchases
Automation
Acquisition
E-com platforms
Low-code platforms

Customer journey examples with default elements to use right away

Here is how brands unlock the power of Pushwoosh Customer Journey Builder using different types of journeys. Boost onboarding, re-engage dormant users, push to conversions, and reduce churn rates by orchestrating holistic experiences tailored to each customer’s movements along their journey.

Onboarding

Send welcome in-app messages to onboard new users.

Re-engagement

Use email to stir up users who remain inactive after signing up to your app.

Cross-selling

Offer seasonal discounts via pushes or emails to earn repeat customers.

Upselling

Show an in-app message promoting premium items after a buyer shows interest in a basic product.

Subscription

Send reminders of an expiring subscription and offer perks and bonuses.

Promo

Warm up your audience with pushes about an upcoming sale.

User retention

Send pushes or emails reminding new users to continue filling in their profile.

Customer loyalty

Offer discounts and other perks to active customers.

Optimized flow, better results

7X
higher engagement with push notifications
25X
higher conversion into target action
30X
higher in-app activity

Success stories from Pushwoosh users

What marketers say about Pushwoosh Customer Journey Builder:

Easy to implement, great features, and very good support.
Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we’ve used. The dashboard for sending messages is easy to work with, and marketing users find their place very quickly.
Mark Astrin
Product & Development Manager @ Omada
For designing communication strategies more powerfully.
We liked the interaction with customers on a single platform. It provides efficient push notification solutions and visual tools. The statistics are in the graph form, which makes it better than its competitors.
Nagendra S.
Deputy Director
For creating paths with automated push notifications.
We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over.
Evgeniy Cherdantsev
User Acquisition & Product Marketing Manager @ Bladestorm

FAQ

What is a customer journey?

This is a marketing term meaning a series of interactions people perform with a brand, from the moment they learn about it to the moment they turn into customers. It covers 5 broad stages: awareness, consideration, decision, retention, and maintaining loyalty. By visualizing customer journeys, you can evaluate and improve strategies, manage risks, minimize costs, and earn higher revenues for a business.

What are the tools to map customer journeys?

Tools for customer journey mapping allow you to visualize and analyze paths that people go through while interacting with your brand.
One of such tools is Pushwoosh Customer Journey Builder, a customer-focused app which is a great choice for seamless multichannel messaging. In its single interface, you can build marketing automations across multiple channels, including push notifications, in-app messages, emails, WhatsApp, and SMS. Here, you can visualize customer journeys, build different scenarios for versatile user behavior, automate messaging campaigns, and see performance statistics at a glance.

What is Pushwoosh Customer Journey Builder?

A single-interface visual tool for planning, designing, and executing omnichannel messaging campaigns. They can be as straightforward or sophisticated as you need.
The tool enables you to set up multiple user paths and trigger events, target narrow audience segments, apply real-time segmentation filters, and evaluate the results of your messaging campaigns.

Can I try it and create user journeys for free?

You can try working with Pushwoosh Customer Journey Builder and learn its main functionality by signing up to Pushwoosh and installing the Push On mobile app that we developed specifically for testing. Follow the link to install it and give it a test-drive before starting to create journeys for real users.

Can I try it and create user journeys for free?

You can try working with Pushwoosh Customer Journey Builder and learn its main functionality by signing up to Pushwoosh and installing the Push On mobile app that we developed specifically for testing. Follow the link to install it and give it a test-drive before starting to create journeys for real users.

Get a solution to your push notification problem

Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.