Firebase no longer meeting your needs? Scale your app with Pushwoosh—a customer engagement platform with unlimited user segmentation and advanced messaging automation.
Firebase suits small apps, but as your audience and data needs grow, Pushwoosh becomes the better choice.
You can seamlessly use six mobile and web channels right out of the box.
For your cross-channel messaging flows, integrate all channels or choose just one or two that you need.
Map and streamline your campaigns, perform reachability checks, and analyze the performance of each channel.
You can only send push and web notifications and in-app messages.
You have to set separate messaging campaigns with push notifications and in-app messages.
Pushes are managed in Firebase Cloud Messaging while in-apps are managed in Firebase In-app Messaging, which complicates the workflow.
Pushwoosh's UI and UX are suitable for both tech and marketing teams
Map your campaigns by combining user journey elements on a canvas.
Define user segments and apply them for targeting, all inside Pushwoosh.
Set as many scheduled and recurring push notifications as you need.
Respond to a user’s behavior in real time by setting event triggers.
Set the entire messaging flow logic (refine segments throughout the flow, send follow-up notifications, set time delays, etc.)
You don’t have any builder to map your campaigns.
You have to import user segments from other Google products: Google Analytics and BigQuery.
You can set unlimited scheduled pushes while recurring notifications are limited to 10 per project.
For event-triggered messages, you need to work with Google Cloud Functions.
You can’t set the entire messaging flow logic, only for simple one-step campaigns.
Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.
With Pushwoosh, you can be certain about your final costs. Can you expect the same level of certainty with Firebase?
Know exactly what you pay each month with access to all platform built-in features.
Limitless segmentation is already included: you don't have to pay for data queries, as you use a single internal database.
See Pushwoosh pricingFirebase’s messaging tool (FCM) is free, but infrastructure products and database usage are paid-as-you-go.
You’ll get charged extra if you go over the limits for database queries and function invocations.
With BigQuery, that is used for audience creation, you're charged $6.25 per 1 TiB of queries (once you exceed the initial quota). However, it's challenging to determine 🧐 how this 1 TiB translates into the number and complexity of audiences. This makes Firebase pricing unattractive for apps with larger user bases.
Set user properties and events directly within the product and combine them in Pushwoosh Segment Builder; No need for external databases.
Assign tags, set segment splitters, and event triggers right in the course of the user journey.
Use behavior filters right away in you audience creation and set advanced frequency conditions.
You need to set user properties and events in other Google products (Google Analytics and BigQuery) and then import them in FCM console.
You have to organize user segments prior to engagement.
Before using a behavioral filter, you need to pre-build it as a user property. Moreover, you can’t set advanced frequency conditions.
Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care.
Documentation is clear and regularly updated.
According to public client reviews, there are occasional mentions of slower response times with Firebase support.
According to public client reviews, Firebase documentation is outdated and hard to understand.
Pushwoosh's customer service team has been outstanding to work with.
Customer support is late responsive
Reasons: Pushwoosh was easier to use and had much more abilities.
Reasons: Easy user interface and professional customer service, as well as continuous improvement based on user feedback in product development.
Pushwoosh is simply amazing because it offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features added and even setting up an entire customer journey.
Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.
Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.
Learn moreFind out how companies of all sizes across all industries achieve their business goals with Pushwoosh
Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.
