Data Study

CTRs, Opt-In Rates, and Frequency
Push Notification Benchmarks for Media Apps
Get your answer by comparing your metrics with media apps’ benchmarks:
How effective is your push notification campaign?
CTR, opt-in rate, and number of pushes sent daily
iOS and Android — how the metrics differ and why
Average and maximum possible metrics
Based on anonymized per-platform statistics of 104 active news outlets from 10 countries across the globe
Download the study now to get access to exclusive data researched and analyzed by Pushwoosh Team. BONUS: tips to succeed in sending push notifications from YOUR media app.
Calculated for the entire sample and for different sizes of media apps separately: from <10K subscribers to >1M subscribers