34 behavioral triggers for mobile games. Know what to send, when, and on which channel

A hands-on checklist for CRM and retention teams. Map your automation gaps and fix the highest-leverage ones first.

What’s inside

• 34 triggers mapped across 6 lifecycle stages: onboarding, habit formation, churn risk, reactivation, live ops, monetization
• Channel recommendation for each trigger — push, in-app, email, or SMS
• Ready-to-use message angle and CTA for every signal
• Priority flags so you know where to start
• Tactical notes per trigger: timing, segmentation, and what to avoid