Run omnichannel messaging with WhatsApp
Send order updates, reminders, and promos customers actually reply to, right alongside your push, email, and SMS in one journey backed by Pushwoosh.
Trusted by 80,000+ companies to scale their engagement
Everything WhatsApp can do. On one platform.
Native WhatsApp Business channel
Connect your number and send from Pushwoosh.
One journey, every channel
WhatsApp beside push, email, and SMS with fallback.
Approved templates
Media, buttons, quick replies, and vouchers, ready to broadcast.
Two-way conversations
Customers reply, and their answers branch the journey.
Send the messages customers actually want
Broadcast an approved WhatsApp Business Platform template to a segment, or fire it from a journey step. A single whatsapp broadcast covers four categories:
- Order & shipping — confirmations and delivery updates.
- Reminders — appointments and bookings.
- OTP & auth — login codes and 2FA.
- Promotions — offers, vouchers, and launches.
Let customers reply, and act on what they say
Every inbound message raises an event, so a keyword like “Promo” starts a journey on its own. When a customer writes first, a 24-hour window opens for free-form replies.
Common two-way use cases:
- Shopping assistance — suggestions based on what they tap.
- Support automation — answer FAQs or route to a human.
- Appointments — confirm or reschedule in the thread.
- Feedback — ask for a rating in a quick reply.
Combine all channels in one journey
Add WhatsApp to a journey beside push, email, and other channels. A reachability check routes each user to the channel that reaches them, so an unopened push falls back to WhatsApp on its own.
What WhatsApp is best for
Order & shipping updates
Confirmed, dispatched, out for delivery, delivered.
Appointment reminders
Confirm or reschedule for clinics, classes, and services.
OTP & 2FA
Login codes and password resets on a channel people check.
Conversational commerce
Catalog questions, cart recovery, and checkout with vouchers.
Bills & renewals
Recharge alerts, utility bills, insurance and loan reminders.
Win-back fallback
Reach users on WhatsApp when push and email go unopened.
Target the right customers on WhatsApp
Match a phone number to its Pushwoosh profile and you get the full picture: tags, events, and past behavior across every channel. Build a segment from that data and reach it on WhatsApp.
Personalize each template with placeholders and per-locale content, so the message fits the customer and the market.
WhatsApp and EU data residency, from one vendor
WhatsApp is the default channel across much of the world: over 94% in Germany, Austria, and Switzerland, 96% in Brazil, 84% in Saudi Arabia. In Europe that is exactly where data residency matters, and where most platforms fall back to a US cloud.
Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG (ISO 27001:2022, HIPAA, SOC 2 Type 1, EU-U.S. DPF). A regulated brand gets WhatsApp and EU residency from one platform, no US-cloud detour.
Reach your users where WhatsApp dominates
Straight talk on setup and billing
Getting the whatsapp api live takes three steps:
-
Connect your WhatsApp Business Account
Link it through Login with Facebook to set up the WhatsApp Business API.
-
Get templates approved by Meta
Approve your templates and collect opt-in before the first message.
-
Pay Meta per message, directly
The WhatsApp cost is billed to your own Meta account. Pushwoosh does not handle these payments.
Start on the whole platform, free
One account gives you the whole Pushwoosh platform on the free plan. Build your WhatsApp journeys, connect your other channels, and pay Meta directly only for the WhatsApp messages you send.
Explore related products
Your all-in-one email marketing platform: Pushwoosh. Customize templates, automate email flows, analyze performance, and aim even higher!
From sports updates to breaking news to weather alerts and travel updates, seconds can make a huge difference. Our powerful High-Speed Delivery technology allows sending up to 500,000 push notifications per second!
Turn engaged users into paying customers with Pushwoosh's no-code in-app messaging solution.
Send push notifications to mobile devices with Pushwoosh's mobile notification tool and customer engagement platform. Leverage our advanced features: campaign mapping, segmentation, personalization, AI Content Composer, and others.
Send mobile & web push notifications to any device or browser. Engage, retain, and convert users seamlessly from Day 1 to the lifetime.
Use text messaging, audience segmentation, and campaign planning tools all within one platform. Before sending SMS, try to reach users via additional channels to optimize costs.