Customer acquisition is a cornerstone of successful marketing - the more customers, the more revenue. Here is one more way to grow your audience with fewer efforts.
One of the crucial points you have to keep in mind while improving app marketing strategies is raising your app ranking position. App ranking system used in app store search engine influences customer acquisition as users are more likely to install apps with the highest ratings. Top-10 apps typically own 80-90% of category revenue due to their better discoverability.
Let’s take a closer look. There are 3 sections users generally look at when browsing the App Store and Google Play:
App rating affects all these sections. The app store search position of a poorly rated app tends to be low, even if it has very close keywords to user’s search query. 5 star rated apps are easier to find and thus are more profitable. Moreover, customers tend to trust high ratings and positive reviews which prove the app’s value. So one of the most efficient ways to increase app downloads, thus increasing revenue, is to improve app ranking.
App Store Optimization includes various activities: keyword optimization, app appearance improvements, conversion rate optimization, seeking higher ratings and positive app reviews.
Improve your app’s rating with Rate My App ASO tool! Positive feedback brings your app closer to the top and helps keep this position longer. However, users generally hesitate to leave ratings and reviews on their initiative, even if they are happy with the app. The Rate My App in-app business solution helps encourage users to provide feedback:
Keep low ratings to a minimum!
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