For all these 3 sections, App Rating plays an important role. Here's the thing: even if your app has very close keywords to what a user is searching, if it has low ratings, it will be placed lower than your competitors.
A constant positive feedback flow is important for two things: first off, it serves as an indicator of the quality of the application; second, it is one of the highest determinants for the App Store/Google Play rating. Applications with the highest ratings regularly monitor the opinions and wishes of users and, based on that, actively form their plan for the development and release of future updates.
A large number of positive reviews brings your app closer to the top and helps to keep this position longer. Top-10 apps typically own 80-90% of category revenue. You can see now why app rating is a crucial and absolutely necessary aspect to look at more closely and improve when needed.
After you understand just how important good ratings are, the next logical step is to try and get them. At this point, you may be wondering, "Ok, how do I do that?". Thankfully, it's as simple as asking for them. Thing is, asking everyone for ratings in the application itself is a rather dangerous technique. That's because you need ratings, but not any; only the good ones.
People are not very likely to go ahead and give high ratings from their own initiative. The human nature is such that the probability of someone reviewing an item on their own is higher if they didn't enjoy it.
However, if you know how and when to ask, people who have indeed enjoyed your app will be more likely to rate it.
Low ratings are pretty much a given, so you shouldn't try to get rid of them completely. Rather, use them as guidance on what needs to be improved.
However, you can keep such ratings at a minimum by using Pushwoosh Rate My App feature. Indeed, you can display In-App messages only to individuals who are active on the app. The logic goes like this: since they use it so often, they probably like it more than those who use it rarely.
Another great technique is to ask user to submit a review in his peak moments of happiness, for example right after a successful transaction, achievement or a gift/discount. This can be achieved with the help of Pushwoosh Rate My App right out of the box.
In-App Messages can help with one of the biggest and most expensive problems app creators face: getting their app downloaded. By increasing an app's rating in app stores, you'll lower the costs of promoting it, which means you'll be saving money.
Are you interested in how changes in the average rating will affect your app?
It probably seems like it's no big deal, but a higher position in search results compared to that of a competitor (even for one estimate), significantly changes the game.