Pushwoosh × NeoDay

Loyalty program, connected end to end. Delight customers on every channel

Turn loyalty data into personalized, cross-channel conversations that keep members coming back.

Loyalty app screen showing a member's points balance and personalized rewards, next to a push notification offering bonus points for referring a friend

Where most brands lose customers

Most brands run a loyalty program but struggle on two fronts: reaching members at the right moment, and making the program feel personal enough that members believe the brand knows them. Both show up in small, expensive ways.

  • A customer earns enough points for a reward and never finds out.
  • A tier upgrade lands quietly in an app nobody opened this week.
  • Points expire before anyone gets a reminder.
  • A birthday reward goes out on the one channel the customer never checks.

With NeoDay and Pushwoosh connected, you reach every member on the channel they actually use, with messages tailored to where they are in the program — turning dormant points into repeat visits and revenue.

About the platforms

About NeoDay

NeoDay is an API-centric, cloud-agnostic loyalty platform built for speed and flexibility. Brands can launch a fully operational loyalty program in as little as 10 weeks, as a standalone app, an SDK inside an existing app, or a web experience. Points, tiers, gamification, and AI-driven personalization run from one back-office, turning loyalty into a profitable growth engine with minimal IT effort.

About Pushwoosh

Pushwoosh is an omnichannel customer engagement platform for messaging, segmentation, analytics, and optimization, already used by brands across gaming, fintech, retail, and media to reach customers across push, email, SMS, and WhatsApp. Behavioral triggers and cross-channel orchestration turn one-time activity into repeat engagement and measurable lift in customer lifetime value.

Loyalty engagement

What gets members to stay

Loyalty points

Points milestones, tier upgrades, birthday rewards, and expiring-points reminders delivered as personalized triggers, on the channel each member actually uses. Points and tiers keep customers enrolled.

Gamified experiences

Stamp cards, scratch cards, spin-to-win wheels, quizzes, and challenges, without building custom in-app carousels from scratch. Gamification keeps members engaged.

NeoD.ai

Next-best offers surface the right reward at the right moment, churn-risk signals catch drop-off before members disappear, and campaign tuning adjusts segments and timing based on performance. AI keeps it personal.

Messaging (what gets members to notice) — push notifications to NeoDay-powered loyalty apps, live today through the SDK integration. Loyalty updates extend to mobile channels, email, in-app messages, and more.

A self-serve technical integration guide isn’t published yet — reach out to your account team for setup details.

Selected use cases

Turn everyday loyalty moments into messages members actually see.

Points milestone reached

A customer crosses a points threshold for a reward.

Push notification icon
You've earned a free coffee! Redeem before Friday.
  • Result:
    Faster redemption and a reason to come back.

Tier upgrade

A customer crosses into a new loyalty tier.

Push notification icon
Welcome to Gold Here's what's new in your tier.
  • Result:
    Members feel the upgrade the moment it happens.

Points about to expire

A batch of points is set to expire unused.

Push notification icon
200 points expire in 3 days Use them before they're gone.
  • Result:
    Dormant points turn into a completed redemption.

Birthday reward

A member's birthday triggers a personal reward.

Push notification icon
Happy birthday! Here's a reward on us.
  • Result:
    A personal touch that keeps members enrolled.

Proven with leading brands

NeoDay’s loyalty platform already powers programs for retail, food service, cinema, and FMCG brands, including Heineken, Tesco, MOL Group, Pathé, and Texaco.

400K
Active users at Heineken
100K
App downloads at Tesco, ROI within 3 months
18%
Lift in visit frequency at Pathé

Grow loyalty and reach with one connected system

Turning loyalty into revenue isn’t about stacking more channels. It’s about reaching the right member with the right message at the right moment.