Pushwoosh + Google Analytics: Segment audiences and send targeted push notifications based on user behavior data
Connect Google Analytics with Pushwoosh to segment audiences and send targeted push notifications based on user behavior data. Use a GA4 audience as a segment directly, or import GA segments as CSV.
- Use GA4 audiences as Pushwoosh segments
- Import GA segments as CSV for targeting
- Segment users by behavior and demographics
- Target campaigns based on analytics data
- Data-driven audience insights
- Behavioral targeting for push notifications
How does the integration work?
Analyze in Google Analytics
User behavior and segments are tracked in Google Analytics.
Connect a GA4 audience
Add it as an external segment with its GA4 property ID, audience ID and a service account JSON key with the Viewer role on the property.
Keep it current
Pushwoosh refreshes the audience on use if it is more than a day old. No GA4 audience? Import a CSV instead.
Send targeted campaigns
Launch push, in-app, email, SMS, or WhatsApp campaigns.
Track campaign performance
Monitor results in both Pushwoosh and Google Analytics.
Use cases
Re-engage inactive users
Users who haven't visited your site in 30 days are flagged in Google Analytics. Use this audience as a Pushwoosh segment.
- Result:
Increased user retention and re-engagement.
Target high-value customers
Google Analytics identifies users with high purchase frequency or lifetime value. Target them with VIP offers.
- Result:
Higher conversion rates from premium segments.
Convert cart abandoners
Users who added items to cart but didn't complete checkout are tracked in GA. Use this audience for targeted messaging.
- Result:
Reduced cart abandonment and more completed purchases.
How does Pushwoosh work?
Pushwoosh helps you collect and activate customer data in real time to deliver personalized, automated campaigns that boost retention and growth.
