Built for mobile-first teams who move fast
Push, in-app, and omnichannel from the ground up with a visual journey builder, on-canvas segmentation, and 500K pushes per second. No per-contact overages.
What is Pushwoosh
Customer engagement platform that turns user data into revenue. Push, in-app, email, SMS, WhatsApp - all channels in one place. Visual journey builder, smart segmentation, and an AI copilot that optimizes campaigns for revenue automatically. Free plan, no feature gates, transparent pricing.
Why teams switch from Customer.io
Mobile-first platform
Customer.io is email-centric, with mobile push as a secondary channel. Pushwoosh is built from the ground up for mobile engagement with 500K pushes per second and a native in-app editor that requires no coding.
No-code personalization
Customer.io requires Liquid syntax for personalization, which creates a technical barrier for marketers. Pushwoosh Dynamic Content lets teams select user attributes from a dropdown and preview messages instantly, no templating language required.
Advanced journey logic
Customer.io limits you to one entry trigger per campaign with limited branching. Pushwoosh supports multiple entry triggers and conditional branching by any event, event group, or attribute combination at any step.
Predictable pricing
Customer.io charges per contact with overage fees and separate API call pricing. Pushwoosh bills by the number of devices with no per-contact overages and no surprise invoices as your user base grows.
Full feature-by-feature comparison
The complete picture. Every capability side by side so you can decide based on facts, not marketing.
1. Channels & features
| Feature | Pushwoosh | Customer.io |
|---|---|---|
| Push notifications | yes | yes |
| High-speed push (up to 500K/sec) | yes | no |
| yes | yes | |
| In-app messaging | yes | yes (limited) |
| SMS | yes (out of the box) | yes |
| yes | yes (via webhooks) | |
| Apple & Google mobile passes | yes (out of the box) | no |
| In-app drag-and-drop editor | yes | no |
2. Segmentation & personalization
| Feature | Pushwoosh | Customer.io |
|---|---|---|
| Build-and-launch segmentation (on campaign canvas) | yes | no |
| RFM segmentation | yes | no |
| Assign user tags inside journey flow | yes | no |
| Timezone sensitivity | yes | no |
| Silent hours / Quiet hours | yes | no |
| Dynamic content (no-code) | yes | no (Liquid only) |
| Multi-language messaging | yes | yes |
3. Automated messaging & workflows
| Feature | Pushwoosh | Customer.io |
|---|---|---|
| Visual multichannel journey builder | yes (Customer Journey Builder) | yes (Journeys) |
| A/B testing | unlimited A/B/n | yes |
| AI messaging service | yes (ManyMoney AI) | no |
| Channel reachability check | yes | no |
| Scheduled campaigns (fully automated) | yes | limited (timestamp attrs) |
| Recurring campaigns (fully automated) | yes | limited |
| Dynamic time delay | yes | no |
| Multiple entry triggers in one campaign | yes (2+) | no (only one) |
| Control campaign flow based on event | yes | limited (single event attrs) |
| Edit live campaigns without stopping | yes | no |
| Track all campaign goals (incl. pre-message) | yes | post-message only |
4. Analytics
| Feature | Pushwoosh | Customer.io |
|---|---|---|
| Delivery metrics (sent, delivered, opened, CTR) | yes | yes |
| Individual message metrics on canvas | yes | no |
| App usage statistics (DAU, MAU) | yes | no |
| App revenue metrics (conversions, revenue, ARPU) | yes | no |
| Customizable dashboards | yes | no |
| User retention curve graph | yes | no |
| Campaign goal conversion analysis | yes | no |
| Data retention period | unlimited by request | unlimited |
5. Pricing & plans
| Feature | Pushwoosh | Customer.io |
|---|---|---|
| Free plan available | yes (up to 1K MAU) | no (14-day trial only) |
| Pricing metric | MAU / devices | profiles + API calls |
| No feature gating across plans | yes (all features on all plans) | no (tier-gated) |
| All channels included in base price | yes | yes |
| Email sends included in MAU bundle | yes (20/MAU/mo) | overage per contact |
| AI copilot included in all plans | yes (ManyMoney AI) | no |
Only at Pushwoosh: AI copilot that drives 40% revenue growth in 90 days
Autonomous AI that launches campaigns, finds high-intent customers, and optimizes for revenue in real-time. Customer.io offers AI translations and an MCP server, but no autonomous campaign copilot.
- 3x campaign velocity (9 to 27 per quarter)
- 11.8% conversion on AI-identified segments
- Real-time optimization (kills losers in 48h)
- 47 A/B tests running simultaneously
Check out which results Pushwoosh users achieve
Wetter.com sends 5M daily weather alerts to 10.3M push subscribers across 12k+ warning zones without backend strain.
An international trading company has engaged and converted its million customers across web & app platforms with the help of Pushwoosh.
HockeyTech achieved up to 46.5% push engagement on Android and 38% on iOS, far exceeding sports app benchmarks with real-time notifications.
Data privacy and security
Enterprise buyers require compliance at every level. Pushwoosh is built for organizations that cannot compromise on data protection.
Own hardware in US and EU
Pushwoosh operates on private hardware servers located in the United States and Germany. Your data never leaves certified infrastructure.
99.9% uptime SLA
Enterprise-grade reliability backed by contractual SLA. Available with DPA, MSA, and SLA agreements to meet your legal and procurement requirements.
Private cloud and SSO
Private cloud deployment available for enterprise accounts. SSO support included. HIPAA and SOC 2 compliance for regulated industries.
See why teams choose Pushwoosh over Customer.io
Ask our AI expert how Pushwoosh compares to Customer.io, what migration looks like, and what results you can expect in the first 90 days — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper.
- Mobile-first engagement with 500K pushes/sec and a native in-app editor
- No-code Dynamic Content so marketers can personalize without Liquid syntax
- Device-based pricing with no per-contact overages or API call fees
Get instant answers from our AI expert
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