Boost app engagement for mobile apps
Increase daily active users, drive feature adoption, and build lasting user habits. Launch behavior-driven campaigns that turn casual users into power users.
What app engagement delivers
Transform inactive users into daily active users with automated engagement campaigns. Push notifications, in-app messages, and cross-channel journeys triggered by behavior drive feature usage, increase session frequency, and build the habits that create loyal users.
Increase daily active users
Turn monthly users into daily users. Behavior-driven campaigns build habits and increase session frequency automatically. DAU increased from 15% to 28% in 60 days with daily engagement triggers.
Drive feature adoption
Get users to discover and use your key features. Contextual prompts, tutorials, and usage reminders increase adoption. New feature adoption jumped from 12% to 45% with in-app education campaigns.
Build user habits
Create daily routines with streak mechanics, reminders, and rewards. Users with 7-day streaks are 5x more likely to be active after 30 days. Habit formation drives long-term engagement.
Automate engagement at scale
Set campaigns once, engage millions. Behavioral triggers launch the right message at the right moment, no manual work required. Send 500K personalized engagement messages per second, fully automated.
How app engagement works
Engage users when they're most receptive
Trigger campaigns based on user actions: app opens, feature usage, milestones reached, or inactivity. The right message at the moment they’re most likely to engage.
- App open triggers — Welcome users back and surface relevant features
- Inactivity triggers — Re-engage users who haven’t opened the app in 3, 7, or 14 days
- Milestone triggers — Congratulate users on achievements and push toward the next goal
- Feature usage triggers — Guide users through features they haven’t yet discovered
Reach users across every channel
Push notifications for re-engagement, in-app messages for feature discovery, email for education. Coordinated campaigns across all touchpoints reach users wherever they are.
- Push notifications — Re-engage users and drive app opens with timely alerts
- In-app messages — Educate on features and prompt actions during active sessions
- Email — Reinforce value and deliver educational content between sessions
- Cross-channel journeys — Orchestrate sequences that adapt to user behavior in real time
Turn casual users into daily users
Streak mechanics, daily reminders, and rewards create habits. Users return daily to maintain streaks and unlock rewards, driving sustained engagement and DAU growth.
- Streak tracking — Show users their progress and motivate continuity
- Daily challenges — Give users a reason to open the app every day
- Reward systems — Unlock bonuses for consistent engagement milestones
- Personalized reminders — Send nudges at each user’s personal optimal time
Guide users to your best features
Automated journeys educate users on key features. Tooltips, tutorials, and prompts increase adoption without overwhelming users or disrupting the in-app experience.
- Contextual discovery — Surface features when users are most likely to use them
- Value-first education — Show benefits before asking for adoption
- Usage reminders — Re-prompt users who tried a feature but did not fully adopt it
- Adoption journeys — Multi-step sequences from awareness through habit formation
Drive your engagement metrics
Engagement strategies for every goal
Low daily usage
Users visit monthly but not daily. The challenge is making your app part of their daily routine.
Proven strategies:
- Daily value reminders
- Streak mechanics with rewards
- Time-sensitive content and offers
- Habit-forming notifications
Example campaigns:
- “Your daily challenge is ready! Complete it in the next 2 hours”
- “7-day streak active! Come back tomorrow for bonus rewards”
- “New content just added, check it out before it’s gone”
- “Your personalized feed is waiting with [X] new items”
Key tactic: Make daily visits valuable and rewarding so users form a habit.
Low feature discovery
Users are unaware of key features or don’t understand their value. Core capabilities go unused.
Proven strategies:
- Contextual feature discovery prompts
- Value-first in-app tutorials and tooltips
- Usage reminders for tried-but-not-adopted features
- Peer comparison messaging
Example campaigns:
- “Did you know you can [feature]? Here’s how it helps you”
- “Users who use [feature] save 30% more. Try it now”
- “Quick tutorial: [Feature] in 60 seconds”
- “You haven’t tried [feature] yet. Here’s what you’re missing”
Key tactic: Show clear value before asking for adoption.
Infrequent visits
Users engage deeply when they visit but only return once a week or less.
Proven strategies:
- Frequent value updates and new content alerts
- Social activity notifications
- Personalized recommendations
- FOMO triggers based on trending activity
Example campaigns:
- “5 people you follow just posted new content”
- “New recommendations based on what you liked”
- “Your friends are active now, join them”
- “Limited time: Check in now to unlock a bonus”
Key tactic: Give users compelling reasons to return more frequently.
Short sessions
Users open the app but leave quickly without engaging deeply with content or features.
Proven strategies:
- Content recommendations based on past behavior
- Next-best-action prompts
- Gamification elements that reward continued engagement
- In-session progress tracking
Example campaigns:
- “Since you liked [X], try [Y] next”
- “Complete 2 more actions to reach your daily goal”
- “You’re on a roll! Keep going to unlock your achievement”
- “Others who viewed this also enjoyed [recommendations]”
Key tactic: Keep users engaged once they’re already in the app.
Dormant users
Users installed the app but rarely or never return. Standard campaigns are not reaching them.
Proven strategies:
- Value reminders showing what’s new since their last visit
- What’s new announcements featuring requested updates
- Personalized comeback offers
- Urgency and scarcity messaging
Example campaigns:
- “We’ve added features you requested. Come see what’s new”
- “Your [app] is missing you. Here’s what you’ve been missing”
- “Exclusive comeback offer: [Benefit] for the next 24 hours”
- “Your account expires in 7 days. Log in to keep your data”
Key tactic: Show clear value and create urgency to return now.
Engagement strategies by app type
Social and community
Goal: daily usage and user-generated content. Key tactics: activity notifications, FOMO triggers, social proof messaging. Metrics focus: DAU/MAU ratio and session frequency.
Gaming and entertainment
Goal: daily play sessions and in-app purchases. Key tactics: daily rewards, live events, streak mechanics. Metrics focus: DAU, session length, and D30 retention.
Productivity and tools
Goal: habit formation and deep feature usage. Key tactics: reminders, progress tracking, workflow integrations. Metrics focus: DAU, feature adoption rate, and power users.
E-commerce and marketplace
Goal: browsing frequency and purchase conversion. Key tactics: personalized recommendations, price drop alerts, restock notifications. Metrics focus: session frequency and conversion rate.
Health and fitness
Goal: daily workouts and consistent progress tracking. Key tactics: workout reminders, streak mechanics, achievement unlocks. Metrics focus: DAU, session frequency, and completion rate.
News and media
Goal: content consumption and repeat visits. Key tactics: breaking news alerts, personalized feeds, daily digest notifications. Metrics focus: DAU, session length, and articles read.
Finance and banking
Goal: regular check-ins and feature discovery. Key tactics: balance alerts, spending insights, smart recommendations. Metrics focus: DAU, feature adoption, and engagement rate.
Learning and education
Goal: course completion and daily practice. Key tactics: streak mechanics, progress reminders, achievement systems. Metrics focus: DAU, completion rate, and session length.
Start boosting engagement today
Turn casual users into daily active users with automated engagement campaigns.