Fill every in-game event with active players
Low event participation kills your live ops ROI. Announce events, send timely reminders, and drive conversions with automated multi-channel promotion campaigns built for gaming.
Maximize event participation with data-driven promotion
Promote in-game events across every channel
Announce events where your players are
Reach players through their preferred channels to maximize event awareness. Combine push notifications for instant announcements, in-app messages for active sessions, and email for players who haven’t logged in recently.
Multi-channel event promotion:
- Instant push alerts for event launches and last-chance reminders
- In-app banners and popups that promote events during active gameplay
- Email campaigns to re-engage lapsed players with exclusive event content
- Message inbox for persistent event details players can revisit anytime
This means your event announcements reach every segment of your player base, not just those who happen to open the app.
Automate event promotion sequences that build hype
Set up event promotion flows once and let them run for every new event. With the Customer Journey Builder, you can create automated sequences that build anticipation before events, drive participation during events, and follow up after events end.
Automated event workflows:
- Pre-event countdown reminders that build anticipation over days
- Event-start alerts that drive immediate participation
- Mid-event nudges for players who haven’t joined yet
- Post-event follow-ups with results and next event teasers
So your marketing team can plan event promotions ahead of time and let automation handle the execution at scale.
Target the right players for each event
Not every event appeals to every player. Use behavioral segmentation to match event promotions to the players most likely to participate and spend. Target by play style, progression level, spending history, and past event participation.
Segment-based event targeting:
- Promote competitive events to your most active PvP players
- Target seasonal sales at players with a history of in-app purchases
- Reach lapsed players with comeback events and exclusive rewards
- Send VIP event invitations to your highest-value gaming audience
Which means you can increase event conversion rates by showing each player the events that match their interests.
Measure what drives event participation
Track every step of your event promotion campaigns. See which channels, messages, and segments drive the most participation and revenue, then optimize your next event based on real data from Pushwoosh analytics.
Event campaign analytics:
- Promotion-to-participation conversion rates by channel
- Revenue attribution for each event campaign
- A/B test results for different event messaging approaches
- Segment-level performance to refine your targeting
So you can improve event promotion ROI with every campaign cycle instead of repeating the same guesswork.
Why gaming marketers choose Pushwoosh for event promotion
Real-time event triggers
Launch event promotions instantly or schedule them in advance. React to player behavior during events to boost participation on the fly.
Countdown-driven urgency
Automated reminder sequences with countdown messaging that creates urgency and drives players to join events before time runs out.
Player-level targeting
Segment players by spending tier, progression level, session frequency, and past event participation to deliver relevant promotions.
Omnichannel orchestration
Coordinate push, in-app, and email campaigns in unified event promotion journeys. One tool for all your live ops communication.
Personalized event messaging
Use Dynamic Content and Liquid Templates to personalize event invitations with player name, level, currency balance, and rewards.
A/B testing for events
Test different event headlines, reward messaging, and send times to find the promotion formula that drives the highest participation.
Revenue attribution
Track exactly how much revenue each event promotion generates. Know which campaigns pay for themselves and which need optimization.
Multi-language support
Promote events to a global player base with automated localization. One campaign, every language your players speak.
Event promotion campaigns that scale your live ops
Limited-time event launches
Build hype with multi-touch promotion sequences. Announce, remind, and drive participation for time-sensitive events.
Seasonal event campaigns
Schedule recurring campaigns for holidays and seasonal content drops. Automate the promotion cycle so your team focuses on strategy.
Competitive event promotion
Target your most active players with tournament and leaderboard event invitations. Personalize rewards based on past performance.
Monetization event pushes
Promote flash sales, bundle deals, and premium event passes to the right spending segments at the right time.
What gaming marketers say about Pushwoosh
For creating paths with automated push notifications. We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over.
Easy to implement, great features, and very good support. Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we've used. The dashboard for sending messages is easy to work with.
For designing communication strategies more powerfully. We liked the interaction with customers on a single platform. It provides efficient push notification solutions and visual tools. The statistics are in the graph form, which makes it better than its competitors.
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Pushwoosh meets industry standards for online security and is certified by ISO 27001:2022.
Ensuring GDPR compliance
We maintain the highest standards of compliance with data protection regulations.
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Our platform embraces the Security by Design approach to prevent potential threats.
HIPAA
Pushwoosh is HIPAA compliant, ensuring the confidentiality, integrity and availability of PHI(ePHI).
SOC 2 Type 1
Pushwoosh possesses a SOC 2 Type 1 report, reflecting our commitment to ensuring the utmost security of user data.
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Pushwoosh is officially certified under the EU-U.S. Data Privacy Framework, including the UK extension, and the Swiss DPF.
Easy to adopt
Customer Success Managers
Experts in addressing unique use cases and helping you set highest-ROI campaigns and drive more revenue.
Support team
Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care. Available 24/7.
Resource library
Valuable resources for self-sufficient campaign management from our blog, documentation, guides, and webinars.
Easy to integrate
Via SDK or API
You can seamlessly incorporate Pushwoosh into your app using either our SDK or API.
Cross-platform frameworks
We support all cross-platform frameworks including Flutter, React Native, Xamarin, Cordova, and others.
FAQ
Drive more players into every event
See how gaming studios use Pushwoosh to promote in-game events, increase participation rates, and turn live ops into a reliable revenue driver. Our team will walk you through event promotion strategies and recommend the best setup for your game.