Customer engagement platform for mobile games: drive retention that actually works
Use behavioral triggers, Live Activities, and cross-channel campaigns to improve D7 retention, boost event participation, and turn lapsed players into active ones. Built for complex gaming journeys and LiveOps at scale.
Retention challenges facing mobile game studios
Retention is the main pain
Pushwoosh builds communications that actually bring players back to the game. Gaming clients see up to 26% churn reduction among at-risk users within weeks.
Mass pushes quickly stop working
Pushwoosh launches more personalized scenarios based on player behavior and progress. Behavior-triggered campaigns reach 14% CTR compared to 2-3% from mass sends.
Gaming journeys are rarely simple
Pushwoosh flexibly configures communications for different game scenarios and segments. Visual Customer Journey Builder handles branching paths for every player type.
Events and tournaments require timely communications
Pushwoosh launches event-driven notifications while the event is still relevant. Trigger alerts for limited-time tournaments, seasonal content, and LiveOps events.
Players don't always want to open the app immediately
Pushwoosh surfaces tournaments, PvP rankings, and other statuses in Live Activities and real-time formats. Keep players engaged right from the lock screen.
One push channel is no longer enough
Pushwoosh combines push, in-app, and email into a unified retention system. Orchestrate cross-channel campaigns across the entire player lifecycle.
Reactivation should be systematic, not random
Pushwoosh launches automated return scenarios based on segmentation and game triggers. Set up win-back flows for inactive players, abandoned sessions, and progression drop-off points.
Hard to quickly find working retention mechanics
Pushwoosh accelerates testing and scaling of smarter retention scenarios with AI. Rapidly test message variants, send times, and retention strategies to find what works for each player segment.
What you can do with Pushwoosh
Build retention-focused push campaigns
Send personalized push notifications based on player progress, session frequency, and in-game behavior to bring lapsed players back. Target D1, D7, and D30 windows with tailored messaging.
Trigger event-driven notifications for tournaments
Launch timely alerts for limited-time events, tournaments, and seasonal content while they're still active and relevant. Drive event participation with countdown reminders and reward notifications.
Enable Live Activities for tournaments and PvP
Keep players engaged with real-time tournament rankings, PvP battle status, and live leaderboards on their lock screen. Players stay connected to the action without opening the app.
Create complex player journeys with flexible segmentation
Build sophisticated multi-step campaigns tailored to different player types, game progression stages, and spending behaviors. Visual Customer Journey Builder handles branching paths for whales, dolphins, minnows, and free players.
Personalize messages based on player behavior
Send contextual notifications triggered by specific in-game actions, level completion, item collection, or achievement milestones. Behavior-triggered campaigns deliver 3-5x higher CTR than generic sends.
Orchestrate cross-channel retention campaigns
Combine push notifications, in-app messages, and email into coordinated retention strategies that work across the player lifecycle. One platform for your entire engagement stack.
Automate win-back scenarios with game triggers
Set up systematic reactivation flows based on player inactivity, abandoned sessions, or progression drop-off points. Automated win-back campaigns run continuously without manual effort.
Segment players by progression and monetization
Target different player cohorts (whales, dolphins, minnows, free players) with appropriate offers and engagement strategies. Use RFM segmentation, spending tiers, and session patterns for precise targeting.
AI: Optimize retention mechanics with intelligent testing
Use AI to rapidly test message variants, send times, and retention strategies to find what works best for different player segments.
- Smart send-time optimization per player cohort
- Automated A/B/n testing at scale
- AI-driven retention scenario discovery
- Faster iteration on LiveOps campaigns
Trusted by leading mobile game studios
I'm a marketer, I'm not a tech person, so doing very tech-savvy things would be complicated for me. But with Pushwoosh Customer Journey Builder, it's pretty simple.
We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over.
Read the full stories:
Fast integration, immediate retention impact
SDK integration for mobile games
Native SDKs for iOS (Swift), Android (Kotlin), Unity, and Unreal Engine. Lightweight integration that won't impact game performance.
Behavioral event tracking
Track custom in-game events like level completion, purchases, and achievements. Trigger notifications based on player actions and progression.
Pre-built gaming templates
Ready-to-use templates for tournament notifications, event announcements, daily rewards, and win-back campaigns. Launch retention flows in minutes.
Low development overhead
Visual Customer Journey Builder for LiveOps teams. Marketing and LiveOps can launch campaigns without dev support. A/B testing built in.
Quick time to value
SDK integration in 1-2 weeks. First retention campaigns live in days. Full LiveOps orchestration in 2-4 weeks.
Integration with game analytics
Connect with Amplitude, Mixpanel, AppsFlyer, and Adjust. Sync player segments and behavioral data. Export campaign performance to analytics platforms.
See how Pushwoosh can improve your game’s retention metrics
Tailored demo for your game
Get a demo based on your game genre and retention challenges.
Complex player journeys
See how to build multi-step campaigns for different game scenarios and player segments.
Proven retention results
Learn how leading game studios use Pushwoosh to improve D7/D30 retention and boost event participation.