Map the player journey from install to loyal fan
Turn casual players into paying users with automated customer journeys built for gaming. Orchestrate push notifications, in-app messages, and emails across every stage of the player lifecycle to boost DAU, increase conversions, and maximize lifetime value.
Trusted by leading game studios worldwide
Drive gaming metrics that matter
Visualize and automate the entire player lifecycle
Use Pushwoosh Customer Journey Builder to orchestrate omnichannel campaigns that move players from first session to loyal subscriber. One visual tool for all your gaming engagement workflows:
- Map every touchpoint: Onboarding, activation, monetization, retention, and win-back journeys in a single canvas
- Combine all channels: Push notifications, in-app messages, and email in unified player journeys
Customer journey features built for gaming marketers
Build player journeys without developer resources
Create sophisticated engagement campaigns in minutes, not sprints. The drag-and-drop journey builder lets your marketing team iterate on monetization strategies while developers focus on the game.
- Pre-built gaming templates: Onboarding sequences, daily login loops, lapsed player win-backs, and monetization funnels ready to customize
- Visual campaign canvas: See your entire player engagement strategy at a glance with real-time performance data on each journey step
- AI-powered content suggestions: Generate push notification copy and subject lines optimized for gaming audiences
This means your team can launch, test, and optimize player journeys independently, speeding up your path to higher DAU and ARPDAU.
Trigger messages based on in-game behavior
React to player actions in real-time with event-triggered messaging that feels native to the game experience.
- Gameplay triggers: Level completion, achievement unlocked, currency depleted, session ended, high score reached
- Monetization triggers: First purchase completed, cart abandoned, subscription expiring, premium currency low
- Lifecycle triggers: First session, returning after inactivity, progression milestone, churn risk detected
So you can engage players at peak moments of excitement or frustration, when conversion intent is highest.
Segment players by behavior, spending, and progression
Go beyond basic demographics with CDP-level segmentation built for gaming workflows.
- Spending tiers: Whales, dolphins, minnows, and non-payers receive different offers matched to their spending patterns
- Progression segments: New players, mid-game grinders, and endgame veterans each get content relevant to their journey stage
- Behavioral cohorts: Daily players vs. weekly players, completionists vs. casual players, social sharers vs. solo players
Which means you can deliver 1-to-1 personalized experiences at scale, increasing conversion rates across every player segment.
Optimize journeys with real-time analytics
See exactly how your player journeys perform and make data-driven improvements on the fly.
- Journey-level metrics: Conversion rates, drop-off points, and revenue attribution for each automation
- A/B/n testing: Test different offers, timing, and message copy to find what drives the highest player engagement
- Cohort analysis: Compare retention and LTV across player segments to identify your most valuable audiences
So you can continuously improve your engagement strategy based on real player behavior, not guesswork.
Gaming-specific journey templates to launch today
Pre-built automations for every stage of the player lifecycle. Customize and launch in minutes.
Player onboarding
Welcome new players with tutorial prompts and first-session offers. Reduce D1 churn by guiding players to their first reward.
Lapsed player win-back
Detect inactivity and automatically send comeback offers. Re-engage dormant players with exclusive rewards before they uninstall.
Daily engagement loops
Automate daily login rewards, challenge reminders, and energy refill notifications that build habitual play.
Monetization funnels
Trigger special offers after level completion or when currency runs low. Convert excitement into in-app purchases.
Subscription conversion
Promote battle passes and VIP subscriptions at optimal moments. Nurture non-subscribers with progressive value demos.
Live event promotion
Build hype for seasonal events with countdown sequences. Drive participation with exclusive event rewards.
Achievement celebrations
Congratulate players on milestones and encourage social sharing. Turn individual wins into viral moments.
VIP player rewards
Identify and nurture high-value players with exclusive offers. Increase whale retention with personalized experiences.
Why gaming marketers choose Pushwoosh for player journeys
Unified omnichannel canvas
Orchestrate push, in-app, email, and SMS in a single journey. No more switching between tools or managing disconnected campaigns.
Real-time event triggers
React to player actions instantly. Send messages within seconds of gameplay events for maximum relevance and conversion.
Revenue attribution
Track exactly how much revenue each journey generates. Know which automations drive IAP and which need optimization.
Player-level personalization
Use Dynamic Content and Liquid Templates to personalize every message with player name, level, currency, and more.
A/B/n testing built-in
Test multiple journey branches, offers, and timing variations to continuously improve conversion rates.
Frequency capping
Control how many messages each player receives. Maximize engagement without causing notification fatigue.
Multi-language support
Send one campaign, deliver in each player's language. Reach global audiences with automated localization.
Gaming-grade infrastructure
Handle millions of concurrent players with infrastructure built for peak gaming traffic. 99.9% uptime guaranteed.
Real results from gaming companies
Success story: Bladestorm boosts revenue with automated journeys
Game developer Bladestorm increased revenue by 4.58% and MAU by 16.62% using Pushwoosh Customer Journey Builder. By shifting focus from user acquisition to engaging existing players with automated push notification flows, they achieved consistent results without increasing marketing spend.
Key tactics:
- Recurring daily offers: Automated weekday promotions that built habitual engagement
- Behavior-triggered messages: Targeted inactive players with comeback incentives
- Multilanguage segmentation: Personalized copy for global player base
What gaming marketers say about Pushwoosh Customer Journey Builder
For creating paths with automated push notifications. We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over.
Easy to implement, great features, and very good support. Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we've used. The dashboard for sending messages is easy to work with.
For designing communication strategies more powerfully. We liked the interaction with customers on a single platform. It provides efficient push notification solutions and visual tools. The statistics are in the graph form, which makes it better than its competitors.
Safe, scalable, and ready for your game
Safe choice
ISO 27001 certified servers
We store data on private servers located in the US and Germany with safety and regulatory compliance guarantees.
Ensuring GDPR compliance
We maintain the highest standards of compliance with data protection regulations.
Adhering to OWASP principles
Our platform embraces the Security by Design approach to prevent potential threats.
ISO 27001:2022
Pushwoosh meets industry standards for online security and is certified by ISO 27001:2022.
HIPAA
Pushwoosh is HIPAA (Health Insurance Portability and Accountability Act) compliant, ensuring the confidentiality, integrity and availability of PHI(ePHI).
SOC 2 Type 1
Pushwoosh possesses a SOC 2 Type 1 report, reflecting our commitment to ensuring the utmost security of user data.
DPF certified
Pushwoosh is officially certified under the EU-U..S. Data Privacy Framework, including the UK extension, and the Swiss DPF.
Easy to adopt
Customer Success Managers
Experts in addressing unique use cases and helping you set highest-ROI campaigns and drive more revenue.
Support team
Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care. Available 24/7.
Resource library
Valuable resources for self-sufficient campaign management from our blog, documentation, guides, and webinars.
Easy to integrate
Via SDK or API
You can seamlessly incorporate Pushwoosh into your app using either our SDK or API.
Cross-platform frameworks
We support all cross-platform frameworks including Flutter, React Native, Xamarin, Cordova, and others.