Player segmentation that drives conversions
Segment your players by behavior, spending patterns, and progression to deliver personalized messages that convert. Go beyond basic demographics with gaming-specific segmentation that understands your players.
Trusted by leading game studios worldwide
Raise conversion rates with precise player targeting
Segmentation features built for gaming marketers
Segment players by spending tier and value
Identify your whales, dolphins, minnows, and non-payers to deliver offers matched to their spending patterns. Target high-value players with exclusive rewards while nurturing free players toward first purchase.
- RFM segmentation: Automatically categorize players by Recency, Frequency, and Monetary value for precise targeting
- LTV-based segments: Predict player lifetime value and allocate engagement resources accordingly
- Purchase history: Segment by IAP frequency, total spend, preferred item types, and time since last purchase
This means you can maximize ARPDAU by delivering the right offer to each player based on their actual value and purchase behavior.
Target players by in-game behavior
Go beyond install date and demographics with behavioral segments that reflect how players actually engage with your game.
- Session patterns: Daily players vs. weekend warriors, long sessions vs. quick plays, morning vs. evening gamers
- Progression stage: Tutorial phase, mid-game grind, endgame content, completionists vs. casual explorers
- Feature engagement: Social sharers, PvP enthusiasts, collectors, competitive players, solo adventurers
So you can personalize messages based on what players actually do, increasing relevance and conversion rates.
Build dynamic segments with visual segment builder
Create sophisticated audience segments without writing code. Pushwoosh’s visual marketing segmentation tool lets your team build and iterate on player segments independently.
- Drag-and-drop conditions: Combine attributes, events, and behaviors with AND/OR logic for precise targeting
- Real-time updates: Segments recalculate automatically as player behavior changes
- Historical data: Segment based on up to 365 days of player activity for long-term patterns
Which means your marketing team can test new segmentation strategies without waiting for developer support.
Combine segmentation with event-triggered messaging
Use segments as entry conditions for automated campaigns that react to player behavior in real-time.
- Segment + trigger combos: Send special offers only to high-value players when they complete a level
- Exit segment automation: Automatically stop campaigns when players move to a different segment
- Cross-segment journeys: Create different paths based on player segment with branching logic
So you can deliver 1-to-1 personalized experiences at scale, boosting conversion rates across every player type.
Gaming-specific segment templates ready to use
Pre-built segments for common gaming use cases. Customize and launch targeted campaigns in minutes.
VIP players
High-spending players who deserve exclusive rewards. Identify and nurture your most valuable audience.
Lapsed players
Players inactive for 7+ days. Target with comeback offers before they churn or uninstall.
New players
First 7 days after install. Guide through onboarding and drive toward first purchase.
First-time buyers
Players who made their first IAP. Nurture toward second purchase with personalized offers.
Daily engaged
Players with 5+ sessions per week. Reward loyalty and promote premium content.
At-risk players
Declining session frequency detected. Intervene before they become lapsed.
Completionists
Players who unlock achievements and complete challenges. Drive toward premium content.
Social sharers
Players who invite friends or share achievements. Activate referral campaigns.
Why gaming marketers choose Pushwoosh for player segmentation
Real-time segment updates
Segments recalculate instantly as players take actions. No waiting for batch processing or manual refresh.
Unlimited segment depth
Layer conditions with AND/OR logic. Create micro-segments as precise as you need for maximum conversion.
365-day historical data
Segment based on long-term behavior patterns. Identify seasonal players, anniversary re-engagers, and more.
Segment-based journey branching
Use segments as conditions in Customer Journey Builder. Different paths for different player types.
Segment performance analytics
Track conversion rates by segment. Know which player groups respond best to which offers.
Third-party data integration
Import segments from Adjust, Amplitude, AppsFlyer, and other analytics tools via API.
Real results from gaming companies using Pushwoosh segmentation
We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over.
Connect segmentation with your gaming tech stack
Import player data and segments from your existing analytics and attribution platforms.
Amplitude
Sync user cohorts and behavioral data for unified segmentation.
AppsFlyer
Import attribution data and conversion events for acquisition-based segments.
Adjust
Connect campaign data to segment players by acquisition source.
Segment
Route player events and traits through your existing CDP infrastructure.
Safe, scalable, and ready for your game
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Easy to adopt
Customer Success Managers
Experts in addressing unique use cases and helping you set highest-ROI campaigns and drive more revenue.
Support team
Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care. Available 24/7.
Resource library
Valuable resources for self-sufficient campaign management from our blog, documentation, guides, and webinars.
Easy to integrate
Via SDK or API
You can seamlessly incorporate Pushwoosh into your app using either our SDK or API.
Cross-platform frameworks
We support all cross-platform frameworks including Flutter, React Native, Xamarin, Cordova, and others.