Mobile Push for Gaming

Turn new players into loyal, paying users

Drive engagement, boost session frequency, and maximize in-app revenue with with segment-based automation and delivery tools built specifically for gaming workflows.

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Turn new players into loyal, paying users

Boost Day-30 Retention by up to 25% with gaming-first push scenarios

higher CTR

+16.6%

engaged MAU

+4.6%

revenue

One push notification engine to drive your gaming metrics

Automate your player engagement lifecycle. From first session to loyal subscriber. Turn behavioral data into revenue-generating campaigns that scale.

Event-Triggered

Respond to player actions instantly: level completion, achievement unlocked, daily login streaks, abandoned sessions

Behavioral Segmentation

Target players by in-game performance, purchase history, session duration, and lifecycle stage

Omnichannel

Combine push notifications with in-app messages, emails, and SMS for maximum impact

Automate your way to higher DAU: Set up once, retain forever

Drive daily active users with recurring campaigns

Keep players coming back with automated daily challenges, limited-time events, and streak reminders. Set up once, scale indefinitely.

For gaming apps:

Daily login rewards and streak notifications
Limited-time event announcements
Energy refill reminders
Friend activity updates

Convert excitement into revenue

Catch players at peak engagement moments: right after winning a level, unlocking an achievement, or completing a challenge. Drive in-app purchases when conversion intent is highest.

Trigger pushes based on:

Level completion
Achievement unlocked
High score reached
Inventory depletion
Currency balance low

Reduce churn with win-back campaigns

Re-engage dormant players before they’re lost forever. Automated campaigns detect inactivity and deliver compelling offers to bring players back.

Recovery tactics:

Lapsed player incentives
“We miss you” campaigns with exclusive rewards
New content announcements
Special comeback bonuses

Advanced segmentation for 1-to-1 player engagement

Access the industry’s most granular player segmentation, delivering CDP-grade capabilities across every gaming workflow:

Historical gameplay data

Segment by past purchases, levels completed, time spent in-game, and progression patterns. Deliver offers that match each player's journey.

Real-time behavioral triggers

React to player actions contextually. Not just the latest event, but the full pattern of behavior.

Custom filter combinations

Build any segment you need: "Players who completed level 10 but haven't made a purchase and logged in within the last 3 days"

Personalization tools to maximize conversion

Dynamic Content & Liquid Templates

Personalize every push: player name, current level, currency balance, achievement progress, and more. Make every notification feel crafted for that individual player.

Best time to send

Let Pushwoosh algorithms analyze when each player is most likely to engage and automatically deliver notifications at their optimal moment.

Multi-language support

Reach global audiences with automated language detection. Send one campaign, deliver in each player's native language.

Track performance, optimize revenue

Monitor push notification performance at every level:

Single notification: CTR, open rates, conversion to purchase
Player segment: How different player types respond to messaging

Campaign: Overall goal completion and revenue impact
Player journey: Conversion funnels showing progression from install to paying user

See what drives revenue. Double down on winners. All in real-time.

Gaming-specific automation that scales

Onboarding sequences

Welcome new players with tutorial prompts and first-time offers that drive early retention

Daily engagement loops

Automate daily login rewards, energy refills, and time-limited challenges

Monetization flows

Trigger special offers after high-engagement moments or when currency runs low

Retention campaigns

Re-engage players showing signs of churn with exclusive comeback rewards

Seasonal events

Schedule recurring campaigns for holidays, special events, and limited-time content drops

Proven results from gaming leaders

91.9%

Push notification CTR

higher DAU & MAU

+4.58%

ARPU increase

Success story: Bladestorm

Game developer Bladestorm boosted revenue by 4.58% using automated push notification flows. By shifting focus from user acquisition to engaging existing players, they increased MAU by 16.62% with consistent, well-timed notifications.

Read full case study

Rich media push for higher engagement

Go beyond text-only notifications:

Images

Showcase new characters, items, or events

Buttons

Add multiple CTAs in a single push

Video thumbnails

Preview new content or gameplay

Badges

Display unread messages or pending rewards

Grab attention in crowded notification feeds. Drive 2-3X higher engagement with rich push notifications.

Safe choice, easy integration

Safe choice

ISO 27001 certified servers

We store data on private servers located in the US and Germany with safety and regulatory compliance guarantees.

Ensuring GDPR compliance

We maintain the highest standards of compliance with data protection regulations.

Adhering to OWASP principles

Our platform embraces the Security by Design approach to prevent potential threats.

ISO 27001:2022

Pushwoosh meets industry standards for online security and is certified by ISO 27001:2022.

HIPAA

Pushwoosh is HIPAA (Health Insurance Portability and Accountability Act) compliant, ensuring the confidentiality, integrity and availability of PHI(ePHI).

SOC 2 Type 1

Pushwoosh possesses a SOC 2 Type 1 report, reflecting our commitment to ensuring the utmost security of user data.

DPF certified

Pushwoosh is officially certified under the EU-U..S. Data Privacy Framework, including the UK extension, and the Swiss DPF.

Easy to adopt

Customer Success Managers

Experts in addressing unique use cases and helping you set highest-ROI campaigns and drive more revenue.

Support team

Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care. Available 24/7.

Resource library

Valuable resources for self-sufficient campaign management from our blog, documentation, guides, and webinars.

Easy to integrate

Via SDK or API

You can seamlessly incorporate Pushwoosh into your app using either our SDK or API.

Cross-platform frameworks

We support all cross-platform frameworks including Flutter, React Native, Xamarin, Cordova, and others.

Trusted by leading game developers

FAQ

Push notifications keep your game top-of-mind between sessions. Automated daily reminders, limited-time events, and achievement celebrations drive habitual engagement. With Pushwoosh, you can trigger notifications based on player behavior patterns — reminding inactive players to return, alerting active players to new content, and rewarding loyal users with exclusive offers. Gaming apps using behavioral push notifications see 3-7X higher retention rates.

The highest-performing push notifications for gaming include: daily login rewards, energy refill reminders, limited-time event alerts, achievement celebrations, friend activity updates, and comeback offers for lapsed players. Event-triggered pushes (sent after level completion or when currency runs low) convert 4-5X better than generic broadcast messages. With Pushwoosh, you can A/B test different notification types to find what drives the best results for your specific game.

Use Pushwoosh's Frequency Capping feature to limit how often individual players receive notifications within a set timeframe. Combine this with behavioral segmentation to send notifications only when they're relevant. For example, energy refill reminders only to players who've recently depleted their energy. Smart automation based on player behavior prevents over-messaging while maintaining engagement.

Yes. Pushwoosh offers advanced segmentation at the CDP level. Segment players by progression level, spending behavior, session frequency, last active date, device type, location, and custom events you track. Use Dynamic Content and Liquid Templates to personalize notification copy with player-specific data: name, current level, currency balance, days until reward expiration, and more. One campaign can deliver hundreds of unique, personalized messages.

SDK integration takes approximately 15 minutes for most game engines. We support Unity, React Native, Flutter, Cordova, native iOS/Android, and other popular frameworks. After integration, you can start sending push notifications immediately using our visual campaign builder. No additional coding required. For custom implementations, our API allows your development team to trigger notifications directly from game logic.

Level up your game engagement

Learn how mobile push notifications drive retention, monetization, and lifetime value for gaming apps. See the platform in action for gaming-specific use cases. Our team will answer your questions and recommend the best plan for your game.