Turn scattered player data into winning campaigns

Pushwoosh combines campaign analytics and player analytics in one platform. You can track push notification performance, player behavior, and retention curves without switching tools. Plus, every insight connects directly to campaign tools, so you can act on data immediately. Other tools make you export data and set up campaigns separately.

Yes. Track any in-game event that matters to you, such as level completions, specific item purchases, boss defeats, or tutorial drops. Use these custom events to build segments, trigger campaigns, and analyze conversion funnels. You define the events that matter for your game mechanics.

Pushwoosh provides retention curves showing the percentage of players who return on Day 1, Day 7, and Day 30. You can segment retention by cohort, acquisition channel, or player type. The RFM grid helps you identify high-value players and those showing pre-churn patterns, so you can launch targeted win-back campaigns.

Yes. Export data to your warehouse, stream events to external analytics platforms in real time, or connect via API. Pushwoosh integrates with tools like Amplitude, Mixpanel, Google Analytics, and custom BI solutions. Your data stays flexible and accessible.

Track sends, deliveries, opens, click-through rates, conversions, and revenue attribution for push notifications, in-app messages, and emails. See real-time stats at every step of the player journey and compare performance across channels. A/B test results show which message variations drive the most engagement and conversions.

Basic analytics work out of the box once you integrate the Pushwoosh SDK. For custom event tracking specific to your game, you'll need a developer to add event triggers in your code. Once set up, marketers can create segments, build campaigns, and analyze data without technical help.