More July updates just landed. 2 stand out this volume: Pushwoosh now has its own builder for email and in-app content, and your email open stats separate real opens from Apple Mail’s automatic ones.
Here’s what changed 👇
An out-of-the-box builder for email and in-app ⭐
Pushwoosh now has its own builder for email and in-app content. For email, we moved off the 3rd-party tool that used to power the editor — it’s built by Pushwoosh now, no external tool required. The in-app editor has been rebuilt on the same builder.
And now that the builder is ours, improvements land much faster, with more on the way. Give both a try and tell us how it feels!
Email opens you can trust 📊
Problem: Apple Mail Privacy Protection pre-loads email images on the user’s behalf, whether or not they opened the message. That inflates your open rate with opens nobody made.
Solution: Pushwoosh now separates Apple MPP-driven loads from real opens and shows the breakdown.
A new opened_by attribute on the PW_EmailOpen event marks each open as user or ampp, so you can segment on genuine opens.
What it changes: Your open numbers reflect people, not machines. The “real” open rate will read lower than the combined number. And that’s the point — it’s the accurate figure, not a drop in performance.
Also shipped ⚙️
A few smaller updates from this volume:
- 📱 Animation timing for modal Rich Media — set how long a modal Rich Media takes to appear and dismiss, from the Control Panel or the iOS/Android SDK. Learn more →
- 💬 Send events for SMS and WhatsApp — two new default events,
PW_SMSSentandPW_WhatsAppSent, record when an SMS or WhatsApp message goes out, the same wayPW_EmailSentalready does for email. Segment on them or use them in journeys. Learn more → - 🔐 Auth headers in dynamic email content — the
connected_contenttag can now send request headers, so you can pass an authorization token when pulling dynamic content from a URL into your email. Learn more → - ✏️ Rename subscription form field labels — change the label on a subscription form field without touching code. Learn more →
- 🔌 Self-serve SMS delivery webhook — set up the webhook that receives delivery statuses from your SMS provider yourself, without a support ticket. Learn more →
Try the updates yourself
Every feature above is live in your account.
For the full list, check our release notes.
