Current author at Pushwoosh with 9 years of experience in content strategy and production. She helps companies create stronger communications and turn content into growth.
Recent articles
8 messaging experiments to increase in-app purchases & grow revenue
Right channel, right moment: How to cut SMS costs without losing reach
How to find where your customer journey breaks — and what to fix first
How to go from idea to live campaign in minutes with Pushwoosh
5 AI prompts for every lifecycle stage — from activation to upsell
Push notification automation: Must-have scenarios for every app
ManyMoney AI in action: 5 real cases you can launch in 24 hours
Android push notification delivery: Why "sent" doesn't mean "seen"
Mobile in-game advertizing: How to optimize monetization
How to transition from manual to AI-powered marketing in 30 days
How to drive revenue in product-led mobile apps with automated messaging (2026 guide)
How to 10x your A/B testing velocity without devs (Experiments you can run now)
How to get AI into your marketing (and make it actually work!) — real automation examples for 2026
AI marketing tools in 2026: What actually scales marketing (beyond content)
How to choose the best email marketing service: Top 10 providers compared
Email marketing metrics: What to track (and what actually matters) in 2026
Email marketing ROI for mobile apps: benchmarks, calculator & strategies for growth
Email CTR: Benchmarks, formula & 8 ways to increase click-through rate
How to improve email open rate: 8 best practices + benchmarks
Re-engagement email guide: Examples, templates & best practices
iOS Live Activities: How they work, examples & best practices
Android push notifications explained: Setup, permissions & best practices
iOS push notifications: The complete 2026 guide for marketers & app teams
70+ best push notification examples from top apps — by industry & goal
Holiday marketing 2025: Expert strategies to maximize sales during the holiday season + examples
How to send abandoned cart notifications: examples & automation guide
Promotional emails 2025: How to send high-converting email promo campaigns (+ examples)
E-commerce push notifications: 2025 benchmarks, strategy & examples
Abandoned cart email: Examples & best practices for cart recovery
Black Friday push notifications: Your secret weapon for 2025 BFCM sales
Black Friday email campaigns 2026: Examples, templates & best practices to boost BFCM sales
2025 guide to Black Friday app marketing: 9 actionable tips
How to increase conversions with rich push notifications (real-world examples & tips)
Transactional push notifications: Examples & set up guide
How to recover abandoned carts with push notifications
justDice boosts retention & revenue across 20+ gaming apps with lifecycle marketing
Best time to send marketing emails (2025 trends & personalization tips)
Fintech push notifications: Benchmarks, best practices, and real examples
10+ essential user engagement metrics for mobile apps (and how to improve them)