Current author at Pushwoosh with 9 years of experience in content strategy and production. She helps companies create stronger communications and turn content into growth.
Recent articles
Product update — August 2026 (vol.1): revenue tracking, control group analytics, and native in-app messages
E-commerce push notifications: 2026 benchmarks, strategy & examples
10 pre-send checks to get every email into the inbox
Product update — July 2026 (vol.3): new in-house email & in-app builder, and email opens you can trust
Digital business card for Apple Wallet: How it works
What is a .pkpass file? Apple Wallet format explained
How to add an "Add to Apple Wallet" button to your emails, site, or app
Apple & Google Wallet passes: a use-case guide for mobile marketers to increase retention
How to automate messaging to wallet pass holders (not just push notifications)
How do wallet pass updates work? (Apple & Google, explained)
How to create a loyalty card for Apple Wallet and Google Wallet
Product update — July 2026 (vol.2): Multi-Armed Bandit, Live Updates on Android, and richer web popups
Restaurant loyalty program: How to build one customers actually use
Loyalty program for small business: The retail and ecommerce playbook
What is a loyalty card? How they work and why businesses still use them
What is a wallet pass? A plain-English explanation for businesses
Apple Wallet vs Google Wallet: Which one should your business support?
How to create an Apple Wallet pass (no code required)
Loyalty cards for business: The complete guide for small teams
Product update — July 2026 (vol.1): Viber, email pre-send audits, and self-serve SMS
Meet Pushwoosh messaging MCP: one connection to every channel
How fintech apps turn transactional notifications into a retention channel
Product update — June 2026 (vol.2): Wallet passes, push stories, segmented popups, richer inbox & subscription tracking
When silence is a signal: route silent email users to the channel they'll answer
11 best mobile push notification services: features, pricing, and setup guide for 2026
Rich push notifications: types, platform differences, best practices, and real results
From install to habit: 3 retention journeys every mobile game needs
Silent push notifications: how they work, iOS and Android setup, and strategic use cases
Product update — June 2026 (vol.1): new Web popups, messaging from your AI client & sharper segments
How to design journeys that catch users before they churn
Mobile push notifications: what they are and how they work
Web push notifications: setup, best practices, and real results
Push notifications in banking: use cases, security & best practices
Android push notifications explained: Setup, permissions & best practices
iOS push notifications (2026): The complete guide for marketers & app teams
How to launch 3 lifecycle journeys in a week & improve retention
Product update — May 2026 (vol.3): Inbound webhooks, Meta audience sync, and sharper journey controls
Messaging personalization on a $0 budget: Playbook for mobile teams
Product update — May 2026 (vol.2): Redesigned billing & email upgrades
How to hit enterprise-level engagement with a startup-sized team (and budget)
Product update — May 2026 (vol.1): passkeys, AI client access, and new PW_ApplicationExit event
How to bypass iOS message filtering in 2026
Pushwoosh product update — April 2026: Telegram in journeys, smarter push fallbacks, and idle user detection
Pushwoosh Q1 2026 updates: AI for everyone, smarter email, and proof your campaigns work
How to combine push and Live Activities: a real-time flow guide
What is the difference between push notifications and SMS? A practical guide for marketers
Push notification types explained: from transactional alerts to re-engagement campaigns
Push notifications vs. SMS: how to pick the right channel for your app
Types of push notifications: 12 campaign formats mobile marketers should use
8 messaging experiments to increase in-app purchases & grow revenue
Right channel, right moment: How to cut SMS costs without losing reach
How to find where your customer journey breaks — and what to fix first
How to go from idea to live campaign in minutes with Pushwoosh
5 AI prompts for every lifecycle stage — from activation to upsell
Push notification automation: Must-have scenarios for every app
ManyMoney AI in action: 5 real cases you can launch in 24 hours
Android push notification delivery: Why "sent" doesn't mean "seen"
Mobile in-game advertizing: How to optimize monetization
How to transition from manual to AI-powered marketing in 30 days
How to drive revenue in product-led mobile apps with automated messaging (2026 guide)
How to 10x your A/B testing velocity without devs (Experiments you can run now)
How to get AI into your marketing (and make it actually work!) — real automation examples for 2026
AI marketing tools in 2026: What actually scales marketing (beyond content)
How to choose the best email marketing service: Top 10 providers compared
Email marketing metrics: What to track (and what actually matters) in 2026
Email marketing ROI for mobile apps: benchmarks, calculator & strategies for growth
Email CTR: Benchmarks, formula & 8 ways to increase click-through rate
How to improve email open rate: 8 best practices + benchmarks
Re-engagement email guide: Examples, templates & best practices
iOS Live Activities: How they work, examples & best practices
70+ best push notification examples from top apps — by industry & goal
Holiday marketing 2025: Expert strategies to maximize sales during the holiday season + examples
How to send abandoned cart notifications: examples & automation guide
Promotional emails 2025: How to send high-converting email promo campaigns (+ examples)
Abandoned cart email: Examples & best practices for cart recovery
Black Friday push notifications: Your secret weapon for 2025 BFCM sales
Black Friday email campaigns 2026: Examples, templates & best practices to boost BFCM sales
2025 guide to Black Friday app marketing: 9 actionable tips
Transactional push notifications: Examples & set up guide
justDice boosts retention & revenue across 20+ gaming apps with lifecycle marketing
Best time to send marketing emails (2025 trends & personalization tips)
Fintech push notifications: Benchmarks, best practices, and real examples
10+ essential user engagement metrics for mobile apps (and how to improve them)