Wallet passes
Topics
Formats
Channels
App categories
What is a wallet pass? A plain-English explanation for businesses
A wallet pass is a digital card — loyalty, coupon, or ticket — that lives in Apple or Google Wallet and updates over the air. See what it does and how to issue one.
Apple Wallet vs Google Wallet: Which one should your business support?
How to create an Apple Wallet pass (no code required)
Product update — September 2026 (vol.3): wallet passes in journeys, email click maps, and external segments
Geofenced wallet passes: trigger the card the moment a customer walks in
Geofencing marketing: use cases, examples & a playbook for mobile apps
Product update — September 2026 (vol.1): Wallet pass campaigns, news in email & more editable journeys
Digital business card for Apple Wallet: How it works
What is a .pkpass file? Apple Wallet format explained
How to add an "Add to Apple Wallet" button to your emails, site, or app
Apple & Google Wallet passes: a use-case guide for mobile marketers to increase retention
How to automate messaging to wallet pass holders (not just push notifications)
How do wallet pass updates work? (Apple & Google, explained)
How to create a loyalty card for Apple Wallet and Google Wallet
Restaurant loyalty program: How to build one customers actually use
Loyalty program for small business: The retail and ecommerce playbook
What is a loyalty card? How they work and why businesses still use them
Loyalty cards for business: The complete guide for small teams
Product update — June 2026 (vol.2): Wallet passes, push stories, segmented popups, richer inbox & subscription tracking