Pushwoosh has nothing to hide: our iOS and Android SDKs are now open-source on GitHub. We’ve taken this step to reassure our dear customers that using Pushwoosh services doesn’t compromise data privacy regulations or security norms. Do you have any doubts about how we process the information you grant us access to? Get your concerns cleared up — see the code with your own eyes and learn more details from this blog post.
Pushwoosh responds to today’s data privacy concerns
In recent years, end-user data privacy concerns have peaked. The world authorities issued restrictive data protection laws and regulations, including the GDPR in the EU and the CCPA in the USA. In addition, global corporations like Google and Apple imposed their own data privacy restrictions. And companies operating in the mobile, web, and app industries had no other option but to follow the new laws and rules.
A business failing to comply with the regulations would not be able to operate in the market up until today. An application that doesn’t conform to the App Store and Google Play requirements wouldn’t be published in the stores. Pushwoosh SDK was integrated in thousands of iOS and Android applications in recent years — doesn’t it imply that its contents meet the data privacy standards?
If you still have doubts, please read on.
Pushwoosh has always been transparent with its customers
At the beginning, Pushwoosh SDK was open-source. We were confident in our product and our code, and this transparency helped us earn the trust of our first customers. Unfortunately, it also attracted less honest players, and we found some of our developments appropriated by competing vendors. Let bygones be bygones, but this story made us keep Pushwoosh SDK out of the public eye.
Years later, new challenges have made us reconsider our position on open access to our code. We want to ensure our current and future customers are 100% confident in choosing the Pushwoosh platform. We have nothing to hide, either from our friends or foes, so today, we are presenting the open-source Pushwoosh SDK.
What kind of data does Pushwoosh SDK have access to?
Pushwoosh SDK can only access the data that a particular customer has given permission to access. When integrating Pushwoosh SDK into an application, one may choose to allow or forbid the SDK to collect certain information about the app users’ devices.
The full lists of properties that Pushwoosh SDK can access upon a customer’s permission are available in our documentation: for iOS and Android.
In addition, certain types of data (such as geolocation data) are only accessible with an individual user’s explicit permission. This assures that none third-party SDK, including Pushwoosh SDK, can obtain and process this type of information in a hidden manner.
So, does Pushwoosh SDK collect and process any data that it shouldn’t?
Whatever data is collected in the application, it’s the app publisher that can use it in any legal form, not Pushwoosh. The app may have its product and marketing teams gather and analyze the audience’s zero- and first-party data to gain insights and develop data-driven improvements — whatever is permitted by law.
On the other hand, Pushwoosh does not process end-user data: it simply has no need to.
Don’t take our word for it — see Pushwoosh SDK for yourself
We’ve made our code open-source again to reaffirm that we are as transparent with our customers and compliant with the relevant regulations as we claim on our website. See it for yourself:
