Product manager platform for user engagement
Drive feature adoption, onboard users faster, and optimize product-led growth. In-app messaging, user activation campaigns, and behavioral triggers built for product managers.
What product managers achieve
Built for product managers who need to communicate with users inside the product. Launch in-app messages, onboarding tours, feature announcements, and activation campaigns without engineering. Measure what matters: activation rate, feature adoption, and time to value.
Drive feature adoption
In-app messaging that guides users to discover and use your best features. Contextual prompts at the moment users need them most. Feature adoption increased from 12% to 45% with contextual in-app prompts.
Accelerate user activation
Onboarding flows that get users to their aha moment faster. Interactive walkthroughs, tooltips, and progress tracking built for activation. Time to activation reduced from 7 days to 2 days with guided onboarding.
No engineering dependency
Visual editor for in-app messages means product managers launch campaigns independently. No dev tickets, no code, no delays. Ship feature announcements same day.
Product-led growth at scale
Behavioral triggers and automation that scale PLG motions. Onboard, activate, and retain users automatically based on product usage. Automated onboarding reaches 100% of new users.
How product managers drive adoption
Communicate inside the product
Native in-app messages, modals, banners, and tooltips. Contextual messaging that appears when users need guidance. No-code builder for product managers.
- Modal messages that capture attention at key moments
- Banners and tooltips for non-intrusive guidance
- Contextual triggers based on user actions and behavior
- Visual editor with real-time preview, no code required
Onboard users with interactive tours
Step-by-step walkthroughs that guide users to activation. Product tours, checklists, and progress indicators that get users to value faster.
- Interactive product tours with step-by-step guidance
- Onboarding checklists with progress tracking
- Activation milestones to celebrate user progress
- 5-step onboarding checklist yields 78% completion and 3x faster time to activation
Guide users to your best features
Contextual tooltips and prompts that highlight features users haven’t tried. Behavioral triggers ensure users see features when relevant.
- Usage-based targeting shows prompts only when relevant
- Hotspot beacons draw attention to new or underused features
- Feature education flows with “Learn more” CTAs
- 42% adoption when contextual tooltip appears at the right moment
Target by product usage, not demographics
Segment users by what they do in your product. Target power users differently than beginners. Trigger messages based on actual behavior.
- Behavioral segments based on features used, actions taken, usage frequency
- Lifecycle targeting for new users, active users, and at-risk users
- A/B testing built in to optimize every campaign
- 3x better engagement with personalized in-app messages vs. generic broadcasts
Enable product-led growth strategies
Get users to their aha moment faster
Turn signups into active users with guided onboarding that reduces drop-off at every step.
Capabilities:
- Onboarding checklists with progress tracking
- Step-by-step product tours
- Activation milestone celebrations
- Time-to-value optimization
Example campaigns:
- Welcome modal: “Here’s how to get started in 3 steps”
- Progress tracker: “2 of 5 onboarding steps complete”
- Aha moment prompt: “You’re ready for your first key action”
- Activation celebration: “Your account is fully set up”
Metric impact: Time to activation reduced 60% to 70%
Increase usage of key features
Reach users inside the product at moments they’d benefit from a feature.
Capabilities:
- Contextual feature prompts
- Usage-based targeting
- Feature announcement modals
- Adoption tracking per feature
Example campaigns:
- Unused feature prompt: “90% of users find this feature valuable. Try it now”
- New feature announcement: “New: [Feature] is now available”
- Contextual tooltip: appears when user would benefit from the feature
- Feature education: “Here’s how [feature] saves you 2 hours/week”
Metric impact: Feature adoption increased 200% to 300%
Drive upgrades and upsells
Convert trial users and drive plan upgrades with timely in-app prompts.
Capabilities:
- Usage limit notifications
- Upgrade prompts at conversion moments
- Feature gating with upgrade CTAs
- Trial-to-paid conversion flows
Example campaigns:
- Limit reached: “You’ve hit your plan limit. Upgrade for unlimited”
- Feature discovery: “This premium feature would be perfect for your team”
- Trial expiring: “3 days left in trial. Upgrade to keep all features”
- Value demonstration: “You’ve saved 20 hours this month. Upgrade for more”
Metric impact: Trial-to-paid conversion increased 25% to 40%
Keep users active and engaged
Re-engage lapsed users and reinforce product value before churn happens.
Capabilities:
- Inactivity detection and re-engagement
- Feature reminders for lapsed users
- Value reinforcement messages
- Product update notifications
Example campaigns:
- Inactivity message: “We haven’t seen you in 7 days. Here’s what’s new”
- Feature reminder: “Don’t forget: you have [unused feature] available”
- Value highlight: “You’ve completed 50 tasks this month”
- New updates: “New features added based on your feedback”
Metric impact: User retention increased 15% to 25%
Every in-app message format you need
Modal windows
Full-screen messages for important announcements. Best for feature launches, onboarding, and critical updates. High impact, requires user action to dismiss.
Banners and slide-outs
Side or top banners that don't block workflow. Best for non-critical updates, tips, and promotions. Low friction, dismissible by the user.
Tooltips
Contextual pointers attached to UI elements. Best for feature education and onboarding steps. Just-in-time guidance exactly where users need it.
Hotspots and beacons
Pulsing indicators on new or important features. Best for feature discovery and highlighting changes. Draws attention without blocking the user's workflow.
Checklists and progress
Task lists and progress indicators for onboarding, activation, and milestone tracking. Motivates users to complete setup and reach value faster.
Product tours
Sequential messages that guide users through a process. Best for product tours and feature tutorials. Step-by-step guided learning for new users.
Drive your product-led growth metrics
Built for product manager challenges
Low feature adoption
You shipped a great feature but only 10% of users discover it. No good way to announce or educate users in-product.
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Result:
Feature adoption increased from 12% to 45% within 30 days.
Broken onboarding
New users struggle to activate. High drop-off during setup. Manual onboarding doesn't scale and time to value is too long.
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Result:
Activation rate up from 35% to 62%. Time to activation from 7 days to 2 days.
Engineering bottleneck
Every in-app message requires dev work. Product announcements delayed weeks. Can't iterate quickly on user communication.
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Result:
Ship feature announcements same day. Iterate on onboarding without dev involvement.
No visibility into what works
Don't know if in-app messages are effective. No data on what drives activation or adoption. Guessing instead of optimizing.
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Result:
Data-driven product communication. Know exactly which onboarding flows activate users.
Start driving product-led growth
Give your product team the tools to onboard users faster, drive feature adoption, and optimize product experience without engineering dependency.