Goal: Increase overall brand engagement by reaching out to users through Facebook Messenger.
Best Practice: Use Facebook Messenger as an entry point for omnichannel marketing campaigns. Follow your offers up with push or email messages to provide details and draw users’ attention.
Goal: Boost adoption and loyalty rates by moving users from social networks to your website and apps.
Best Practice: Use Facebook Messenger to invite users to visit your website and install your app. Welcome newcomers into your app with In-App Messaging tour to show app’s features and content.
Goal: Increase retention rates by improving user experience across multiple communication channels.
Best Practice: Use Facebook Messenger to friendly remind customers about their planned events. Attach the digital concert ticket or flight pass with the message, making it easier to attend the event.
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