Omnichannel journey orchestration platform
Coordinate messaging across push, in-app, email, SMS, and WhatsApp in one unified platform. Deliver seamless customer journeys that adapt to behavior and optimize across channels automatically.
What multi-channel orchestration delivers
Stop managing channels in silos. Pushwoosh orchestrates entire customer journeys across every channel, triggered by behavior and optimized by AI. One platform, one customer view, one seamless experience.
Unified customer view
See every customer interaction across all channels in one place. Track opens, clicks, and conversions from push to email to SMS in a single timeline.
Seamless channel transitions
Move customers between channels automatically based on behavior. Start with push, follow up with email, escalate to SMS if needed.
No channel conflicts
Prevent message fatigue with cross-channel frequency capping. Customers never receive duplicate messages or get bombarded across channels.
Optimize channel mix
AI determines the best channel for each user based on engagement history. Budget allocated automatically to highest-performing channels.
Every channel you need, orchestrated perfectly
Mobile push notifications
iOS and Android push with rich media and deep links. Delivery at scale. Best for order status updates, breaking news, and time-sensitive alerts.
Web push notifications
Desktop and mobile web, all browsers, no app required. Best for price drop alerts, content updates, and re-engagement campaigns.
In-app messages
Full-screen, modals, and banners for native and web apps with contextual targeting. Best for feature announcements, onboarding, and upsells.
Visual drag-and-drop builder for transactional and marketing emails with dynamic content blocks. Best for newsletters, abandoned cart, and receipts.
SMS
Global coverage for transactional and promotional messages with two-way conversations. Best for OTP codes, delivery updates, and high-priority alerts.
Business API with rich media support and template messages. Best for customer support, order confirmations, and personalized offers.
How journey orchestration works
Build complex journeys visually
Drag-and-drop interface to create multi-channel customer journeys. No coding required. Add channels, set delays, and create branches based on behavior.
- Multi-channel canvas
Combine push, email, SMS, in-app, and WhatsApp on one drag-and-drop canvas. - Conditional branching
Branch flows based on message opens, clicks, and completed target actions. - Time delays
Set hours, days, or custom delays between channel touchpoints.
Trigger the right channel at the right moment
Automatic channel selection based on user behavior. If push is ignored, try email. If email is unopened, escalate to SMS.
- Event-driven triggers
Start journeys on any user action: signup, purchase, cart abandonment, inactivity. - Fallback logic
Automatically switch channels if primary delivery fails or is ignored. - Real-time response
React within minutes to user actions across all channels.
Respect user preferences automatically
Learn which channels each user prefers. Route future messages through their preferred channel. Suppress channels they ignore.
- Preference learning
AI tracks engagement per channel per user and updates routing automatically. - Reachability checks
Send only to channels where the user is reachable and opted in. - Suppression rules
Automatically exclude users from channels with low engagement history.
Track performance across all channels
Unified analytics showing which channels drive conversions. See customer journey paths, channel attribution, and ROI per channel.
- Multi-touch attribution
Track which channels contribute to each conversion across the full journey. - Journey analytics
See drop-off points, conversion rates, and channel performance side by side. - Funnel visualization
Analyze user paths from first touch to final conversion.
Why orchestration beats channel silos
Channel silos
- Fragmented customer data
Scattered across separate tools with no unified view. - Duplicate messages
Same user hit from email, push, and SMS with no coordination. - Manual coordination
Exports, imports, and spreadsheets to align channels. - No cross-channel tracking
Cannot see the full customer journey across tools. - Inconsistent messaging
Different copy, tone, and offers across channels. - High management overhead
Multiple logins, contracts, and teams to maintain.
Orchestrated platform
- Single customer timeline
Every interaction from every channel in one unified view. - Automatic deduplication
Cross-channel frequency caps prevent message overload. - Seamless transitions
Behavior-driven channel switches happen instantly. - Complete journey tracking
See every touchpoint from push to email to SMS. - Consistent brand experience
One platform, one tone, one message strategy. - One platform to manage
All channels, campaigns, and analytics in one place.
See orchestration in action
Abandoned cart recovery (e-commerce)
A user adds an item to the cart and exits without purchasing.
- Push notification (15 min later): “Your cart is waiting! Complete your order”
- Email (2h later, if push ignored): “Still interested? Here’s 10% off your cart”
- SMS (24h later, if email ignored): “Last chance! Your 10% discount expires in 6 hours”
Three channels, each triggered by behavior. No manual coordination required.
User onboarding (SaaS / app)
A user signs up but has not completed setup.
- In-app message (on first login): “Welcome! Here’s how to get started”
- Email (day 2): “3 features you should try this week”
- Push notification (day 5, if inactive): “Don’t forget to complete your setup”
- SMS (day 10, if still inactive): “Need help getting started? Reply YES for support”
Multi-channel onboarding that adapts to user engagement level.
Order delivery updates (delivery / logistics)
A user places an order and needs real-time status updates.
- Push notification: “Order confirmed! Preparing your delivery”
- In-app (live tracking): Order status visible inside the app
- Push notification (driver assigned): “Your driver is on the way”
- SMS (if delayed): “Your order is running 10 min late. Sorry for the wait!”
- Push notification (on delivery): “Delivered! Enjoy your order”
- Email (next day): “How was your experience? Rate your delivery”
Five touchpoints across four channels, perfectly timed.
Re-engagement campaign (gaming / media)
A user has not opened the app in 7 days.
- Push notification: “We miss you! Come back for a special reward”
- Email (24h later, if push ignored): “Your exclusive comeback offer is waiting”
- In-app reward (on return): User receives bonus inside the app
- SMS (3 days later, if still inactive): “Last chance: double rewards expire tomorrow”
Escalating re-engagement across channels based on user response.
Multi-channel orchestration for every industry
E-commerce and retail
Abandoned cart recovery across push, email, and SMS. Order updates via push and SMS. Post-purchase follow-ups via email and in-app.
Finance and banking
Transaction alerts via push and SMS. Account updates via email and in-app. Marketing offers via coordinated multi-channel campaigns.
Travel and hospitality
Booking confirmations via email and SMS. Check-in reminders via push. Trip updates and changes via multi-channel alerts.
Media and entertainment
Content recommendations via push and email. Breaking news via push and in-app. Engagement campaigns via coordinated sequences.
Healthcare and telemedicine
Appointment reminders via SMS and push. Prescription refills via email and push. Health alerts via coordinated multi-channel messaging.