Real-time event triggers for marketing
Launch campaigns automatically when customers take action. Capture perfect moments for conversion, retention, and engagement with real-time behavioral triggers.
What event-triggered marketing delivers
Stop guessing when to message customers. Event-triggered marketing responds instantly when users take actions, browse products, abandon carts, or show intent signals. The right message at the exact moment customers need it.
Perfect timing, every time
Messages sent at peak intent moments, not arbitrary schedules. React to customer actions in real-time, capturing high-intent windows before they close.
Higher conversion rates
Behavioral triggers convert 3-5x better than scheduled campaigns. Users receive messages when they are actively engaged, not days later.
Zero manual work
Campaigns launch automatically when events fire. No scheduling, no manual sends, no delays. Set triggers once, run forever.
Capture every opportunity
Never miss a high-intent moment. Events trigger campaigns 24/7, even while you sleep. No opportunity left behind.
How event-triggered marketing works
Track any event, trigger any campaign
Pushwoosh captures every user action in real-time: purchases, page views, app opens, feature usage, cart additions, video watches. Turn any event into a campaign trigger instantly.
- Custom event tracking
Define any event that matters to your business and track it via SDK or API. - Instant event capture
Events are captured and processed in milliseconds, not batches. - Full event history
See every user action across all sessions for precise behavioral targeting.
From event to message in milliseconds
Campaigns launch the moment events fire. No batch processing, no delays. User takes action, campaign triggers, message delivers.
- Real-time processing
Events trigger campaigns within seconds of firing. - Multi-channel delivery
One trigger can launch push, email, SMS, in-app, and WhatsApp simultaneously. - Time-delay options
Set delays between event and send: immediate, 15 minutes, 1 hour, or any custom window.
Smart triggers based on behavior patterns
Combine multiple events, set conditions, create complex logic. Trigger campaigns only when specific conditions are met.
- AND/OR logic
Trigger only when user viewed product AND added to cart but did not purchase in 30 minutes. - Time windows
Set conditions with time constraints: viewed product 3+ times in 72 hours. - Segment filters
Trigger only for specific user segments: new users, high-value customers, at-risk users.
Trigger across all channels automatically
One event can trigger push, email, SMS, in-app, and WhatsApp. Cross-channel sequences launch from single triggers.
- Simultaneous delivery
Send across all channels at once or sequence by channel preference. - Fallback logic
If push is ignored, automatically follow up with email or SMS. - Channel coordination
Prevent duplicate messages with cross-channel frequency capping.
Real results from event-triggered campaigns
Trigger campaigns on any user action
App engagement events
App open, session start, feature usage. Example: user opens app after 7 days → trigger win-back campaign.
Purchase events
Transaction complete, order placed, subscription renewed. Example: first purchase → trigger thank-you message and loyalty program invite.
Cart and browsing events
Add to cart, remove from cart, cart abandoned. Example: cart abandoned 30 min → trigger reminder push with discount.
Content consumption
Video watched, article read, course completed. Example: user completes 80% of course → trigger completion bonus offer.
Account events
Signup, login, profile updated, preferences changed. Example: new user signup → trigger welcome series across push, email, in-app.
Search and discovery
Product search, filter applied, viewed recommendations. Example: searched 'loans' 3 times → trigger personalized loan offer.
Time-based milestones
X days since signup, subscription expiring soon, birthday. Example: 7 days inactive → trigger re-engagement campaign.
Custom events
Any event you define and track. Example: loan calculator used → trigger pre-qualification offer.
Negative triggers
No purchase in X days, email unopened, missed milestone. Example: did not complete onboarding in 48h → trigger help offer.
Why triggers beat schedules
Scheduled campaigns
- Arbitrary timing
Messages sent on fixed dates regardless of user intent. - Generic content
Batch-sent to all users with no behavioral context. - Lower conversion
Users receive messages when they are not actively engaged. - Missed intent windows
High-intent micro-moments pass before the message is sent. - Manual overhead
Constant scheduling required to maintain campaigns.
Event-triggered campaigns
- Perfect timing
Messages sent the moment users act, capturing peak intent. - Behavioral context
Triggered by specific actions, fully personalized per user. - Higher conversion
3-5x better results because users are actively engaged. - Catch every moment
24/7 automation never misses a high-intent opportunity. - Zero ongoing work
Set triggers once, campaigns run automatically forever.
Event triggers for every use case
E-commerce trigger examples
Cart abandonment
- Event: User adds item to cart and exits without purchase
- Trigger: 15 minutes of inactivity after cart add
- Campaign: Push notification — “Your cart is waiting! Complete your order for 10% off”
- Result: 12% recovery rate
Browse abandonment
- Event: User views product 3+ times without adding to cart
- Trigger: Immediate on third product view
- Campaign: In-app message — “Still interested? Here is a special offer just for you”
- Result: 8% conversion rate
Post-purchase upsell
- Event: Purchase completed
- Trigger: Immediate after order confirmation
- Campaign: Email with related products + push 24 hours later
- Result: 18% repeat purchase rate
Finance and banking trigger examples
High-intent loan seeker
- Event: User views loan calculator 3+ times in 72 hours
- Trigger: Third calculator view
- Campaign: Push — “You are pre-approved! Check your rate in 60 seconds”
- Result: 11.8% conversion rate
Transaction alert
- Event: Transaction above $500 processed
- Trigger: Immediate after transaction
- Campaign: Push and SMS — “Transaction alert: $750 charged to your card”
- Result: 98% user satisfaction, fraud prevention
Investment opportunity
- Event: Stock price reaches user target
- Trigger: Real-time price match
- Campaign: Push — “AAPL hit your target of $155. Ready to buy?”
- Result: 24% action rate
Gaming trigger examples
Churn prevention
- Event: Player has not opened the game in 3 days
- Trigger: 72 hours of inactivity
- Campaign: Push — “We miss you! Come back for exclusive rewards”
- Result: 15% return rate
Level completion reward
- Event: Player completes a difficult level
- Trigger: Immediate on level complete
- Campaign: In-app — “Congrats! Here is a power-up for your next challenge”
- Result: 45% engagement boost
VIP tournament invitation
- Event: Player makes 3 purchases in one week
- Trigger: Third purchase within 7 days
- Campaign: Push and in-app — “You are invited to the exclusive VIP tournament!”
- Result: 32% participation rate
E-learning trigger examples
Course abandonment
- Event: Student completes 20% of course but has no progress for 5 days
- Trigger: 5 days of inactivity after 20% threshold
- Campaign: Email — “Don’t give up! Pick up where you left off”
- Result: 22% return rate
Near-completion push
- Event: Student reaches 80% course completion
- Trigger: Immediate on 80% threshold
- Campaign: Push — “You are almost there! Finish today for a completion bonus”
- Result: 56% completion increase
Quiz failure support
- Event: Student fails quiz twice in a row
- Trigger: Second quiz failure
- Campaign: In-app — “Need help? Here are resources to master this topic”
- Result: 68% pass rate on retry
Food delivery trigger examples
Order delay notification
- Event: Delivery ETA extended by 10+ minutes
- Trigger: Real-time ETA change detection
- Campaign: Push and SMS — “Your order is running 12 min late. Here is 20% off your next order”
- Result: 89% satisfaction maintained
Reorder timing
- Event: 7 days since last order (typical reorder window)
- Trigger: Day 7 milestone
- Campaign: Push — “Craving your favorite? Reorder with one tap”
- Result: 28% reorder rate
Location-based offer
- Event: User enters 1 km radius of favorite restaurant during lunch hours
- Trigger: Geofence entry combined with lunch time window
- Campaign: Push — “You are near your favorite restaurant. Order now for fast delivery”
- Result: 19% immediate order rate
Track every trigger, optimize every campaign
Measure what matters and optimize your campaigns with built-in trigger analytics.
- Events in real-time
See trigger activations, messages sent, and performance at a glance. - Conversion per trigger
Compare open rates and CTR per trigger type to find your top performers. - Timing optimization
A 15 min delay converts 2x better than 60 min — see exactly which timing wins.