The retention playbook for studios without a $100M UA budget

Learn how to turn retention into your cheapest growth channel, without extra dev work.

What’s inside

• Why the UA war is unwinnable — and what to do instead
• The 4 mechanics that actually keep players in a game
• How to turn messaging from a marketing add-on into a product layer
• The exact data layer to set up first — and what Pushwoosh tracks for you from day one
• 8 ready-to-use scenarios, from onboarding to pre-churn to live ops