App stores list millions of apps. They don’t tell you who runs marketing at any of them.
That’s why so many agencies still grow on referrals and the occasional inbound lead. It works, until the referral pipeline goes quiet for a quarter.
The fix is a prospecting stack built around how app companies actually get found and reached: spot the app, find the team, check the contact, write where they answer, and track the deal.
Below are 8 tools for those 5 steps, with pricing checked on each vendor’s site in October 2026.
The 5-step prospecting funnel for winning app clients
Generic lead gen lists treat every company the same. App clients have their own signals: chart movement, ad activity, ratings. And a lot of app teams do business in Telegram.
| Step | What you get | Tools |
|---|---|---|
| 1. Find apps | A list of apps that look like they need marketing help | Appfigures, Sensor Tower |
| 2. Get contacts | Names, emails, phones, and social profiles behind those apps | SocLeads, Apollo, CRMchat (Telegram groups) |
| 3. Verify | A list you can send to without wrecking your sender reputation | SocLeads Email Validator, Hunter |
| 4. Reach out | Replies by email or Telegram | CRMchat, lemlist |
| 5. Close | A pipeline where nothing falls through | CRMchat, HubSpot |
8 best sales prospecting tools at a glance
| Tool | Funnel step | Best for | Free plan | Paid from |
|---|---|---|---|---|
| Appfigures | Find apps | App intelligence with company contacts | Yes (Starter) | $9.99/mo |
| Sensor Tower | Find apps | Enterprise-grade app and ad intelligence | Free sign-up, limited | Contact sales |
| SocLeads | Get contacts, verify | Contacts from Google Maps and social media for cold outreach | Free trial: 100 contacts/mo | $29/mo |
| Apollo | Get contacts | B2B contact database with filters | Yes | $49/user/mo (annual) |
| Hunter | Verify | Email finding and verification | Yes: 50 credits/mo | $34/mo (annual) |
| CRMchat | Get contacts, reach out, close | Telegram-first app clients, from lead search to closed deal | Yes: 1 Telegram account, 50 leads | $20/mo (annual) |
| lemlist | Reach out | Email and multichannel sequences | Free trial | $55/mo (annual) |
| HubSpot | Close | Free CRM for multichannel agencies | Yes: 2 users, 1,000 contacts | $20/seat/mo |
Step 1. Find apps that need marketing help
A good app prospect usually shows at least 1 signal: it’s new and climbing the charts, it’s paying for ads, or it has plenty of downloads and weak ratings. The first 2 mean there’s budget. The third means there’s a retention problem you can pitch.
1. Appfigures: best for app intelligence with company contacts
Appfigures tracks apps across the App Store and Google Play, with daily download and revenue estimates by country. For agencies, the Explorer is the useful part: you search apps by category or ad creatives and open company profiles with location, team size, and direct contacts.
Key features for agencies:
- Download and revenue estimates to size a prospect before you pitch
- Top charts by downloads and revenue
- Apple Ads intelligence showing which keywords drive installs for competitors
- Explorer company profiles with direct contacts
- API and export for pushing app lists into your other tools
Pricing: free Starter plan. Paid plans from $9.99/mo, with about 20% off on annual billing.
2. Sensor Tower: best for enterprise-grade app and ad intelligence
Sensor Tower covers downloads, revenue estimates, engagement, and market trends across both stores. Its ad intelligence shows which networks an app advertises on, its creatives, and its share of voice, which tells you who’s spending.
Key features for agencies:
- App Performance Insights by country, category, and platform
- App Advertising Insights with a creative gallery and impression trends
- Lead lists of apps or publishers
Pricing: no public prices. You request a demo, and pricing depends on access level, markets, and features. A free sign-up is available with limited access.
Step 2. Get contacts
You have a list of apps. Now you need people. B2B databases cover SaaS and tech companies well, but plenty of brands with apps (retail chains, fitness studios, restaurants, D2C shops) are easier to find through Google Maps and their social accounts.
For apps that live in Telegram, the contacts sit in Telegram groups. CRMchat searches for leads there; see its full review in Step 4.
3. SocLeads: best for contacts from Google Maps and social media
SocLeads collects emails and contacts of potential clients from Google Maps and social media for cold outreach. It covers Google Maps, Instagram, Facebook, LinkedIn, X, YouTube, and TikTok, with a built-in email validator.
Key features for agencies:
- Google Maps scraper. Export companies from Google Maps with their contacts. Each row can include name, phone, email, address, category, rating, number of reviews, website, place ID, and coordinates.
- Email collection from social media by keywords and hashtags
- Email Validator to check addresses before you send
- Influencer search for promotion
- Cold outreach lists of small and medium businesses, with all scraping features on every plan
Pricing: free trial with 100 contacts per month, no email validation, no credit card. Basic $29/mo (2,000 contacts), Pro $59/mo (10,000 contacts), Business $149/mo (100,000 contacts and duplicate exclusion). Email validation comes with Basic, Pro, and Business. Yearly billing saves 20%.
Pros:
- 7 sources in 1 tool
- Validation built in on paid plans
4. Apollo: best for a B2B contact database with filters
Apollo lists 240M contacts and 30M companies, with more than 65 data filters, including technographics and firmographics.
Key features for agencies:
- Contact search with separate email and mobile credits
- Email sequences from the Basic plan
- One-click export of up to 10,000 leads
Pricing: free plan available. Paid plans from $49/user/mo on annual billing, with Professional at $79/user/mo.
Step 3. Verify before you send
Scraped and database emails go stale. Send to a list full of bounces, and your domain’s reputation drops, along with the deliverability of every email you send after it.
If you get contacts from SocLeads, its Email Validator covers this step on paid plans. For lists from other sources, use a dedicated verifier.
5. Hunter: best for email finding and verification
Hunter finds email addresses by domain or name and verifies them. Verification costs half a credit per email, so a cleanup pass is cheap.
Key features for agencies:
- Domain Search to find every public email at a company
- Email Finder by name and domain
- Email Verifier, single and bulk
- Sequences with 1–20 connected mailboxes, depending on plan
Pricing: free plan with 50 credits per month. Starter $49/mo or $34/mo billed yearly (2,000 credits), Growth $149/mo or $104/mo (10,000 credits). Every plan includes unlimited team members.
Step 4. Reach out where app teams answer
Email works for most app companies. Many Web3, iGaming, and SaaS teams do business in Telegram instead. Pick the channel by where the prospect actually talks.
6. CRMchat: best for Telegram-first app clients, from lead search to closed deal
CRMchat is a CRM inside Telegram that collects leads, automates outreach, and manages deals for teams that sell through the messenger. More than 500 Telegram-first companies trust it. It’s built for sales teams that work through Telegram: Web3 and SaaS, iGaming, go-to-market agencies, and content creators.
Key features for agencies:
- Lead search in Telegram groups
- Automated message sequences from multiple accounts
- Telegram account warmup
- Deal pipeline in Telegram
- Team collaboration and tasks on deals
Pricing: free forever plan with 1 Telegram account, 50 CRM leads, and unlimited campaigns. Personal $20/mo billed yearly, with unlimited leads, Zapier (7,000+ integrations), and Telegram MCP and API. Team $34/seat/mo billed yearly, with unlimited Telegram account connections (1 included, +$10 each), AI account warmup, a shared workspace, and advanced reporting. Every plan has a 1-week trial.
Pros:
- Covers 3 funnel steps (lead search, outreach, and deals) in 1 tool
- Free plan to test the channel
- Zapier on paid plans connects it to 7,000+ apps
7. lemlist: best for email and multichannel sequences
lemlist runs cold email sequences and, on the Multichannel plan, adds LinkedIn steps, calls, and SMS. lemwarm, its warmup tool, is included in every plan.
Key features for agencies:
- Email sequences with up to 50,000 emails per month on the Email plan
- LinkedIn automation, dialer, and SMS on Multichannel, with WhatsApp as an add-on
- lemwarm and deliverability protections on all plans
- 650M+ leads database included
Pricing: free trial. Email plan $69/mo or $55/mo billed yearly, Multichannel $109/mo or $87/mo.
Step 5. Close and track deals
If your app clients come through Telegram, CRMchat already keeps the pipeline there, so you don’t need a separate CRM for that channel. For agencies that juggle email, calls, and referrals, a classic CRM keeps every deal in 1 view.
8. HubSpot: best free CRM for multichannel agencies
HubSpot has a free CRM that covers the basics for a small agency, and a paid Sales Hub when you need pipeline automation.
Key features for agencies:
- Free CRM for up to 2 users and 1,000 contacts, with no time limit
- Up to 15 pipelines and deal pipeline automation on Sales Hub Starter
- Sequences from Sales Hub Professional
- Consent and legal-basis tracking for GDPR on all plans
Pricing: free CRM. Sales Hub Starter from $20/seat/mo, with limited-time discounts for new customers. Professional from $90/seat/mo, plus an onboarding fee.
Sample stack: from first app to signed client
2 paths cover most agency targets.
A brand with an app (a fitness chain, a retailer, a restaurant group):
- 1
Find the brands
Export brands in your niche from Google Maps with SocLeads, or collect their contacts from social media by hashtag.
- 2
Clean the list
Clean the list with SocLeads' Email Validator or Hunter.
- 3
Send a sequence
Send a short sequence in lemlist that points to 1 problem you saw in their app, such as low ratings or no reviews in a key market.
- 4
Track the deal
Move replies into HubSpot and track them to a signed deal.
A Telegram-first app (Web3, SaaS, or iGaming):
- 1
Spot the app
Spot the app climbing the charts or running ads in Appfigures.
- 2
Find the team
Find the team in Telegram groups with CRMchat.
- 3
Write to them
Write from a warmed-up account with a CRMchat sequence.
- 4
Close the deal
Keep the deal in CRMchat's pipeline until it's signed.
Signed the app? Next it needs a platform to keep its users coming back. Agencies can resell Pushwoosh to their app clients through the Pushwoosh partner program.
FAQ