Are you looking to scale your e-commerce store? If so, you’re in the right place. Whatever you’re selling, from T-shirts to skin-care serums, the tools on this list will help you grow.
Getting your product line in order and setting up a website are only the first steps. To consistently achieve high sales, you’ll need to craft a customer journey that takes your visitors from being completely unaware of your brand to becoming loyal customers who return again and again.
Each of the 9 e-commerce tools on this list will help you better understand and better serve your customers, boosting your sales as a result.
1. OptiMonk
OptiMonk is an e-commerce popup and onsite messaging tool. With OptiMonk, creating precisely targeted popups that don’t annoy your visitors is easy. Store owners can create visually striking popups without any design skills, and the built-in AI agent can build a popup from a short description.
Here’s why you should use OptiMonk:
- The tool helps you tackle the common problems that crop up at each stage of the e-commerce customer journey. For example, you can greet new visitors with a first-time customer discount popup (that also grows your email list), or you can halt cart abandoners in their tracks with a timely offer.
- Targeting, A/B testing, and analytics come with every plan, so you can deliver tailored messages to particular segments of your visitors and see which offer works best.
- An MCP integration lets you build and publish popups from AI assistants like Claude, ChatGPT, or Cursor.
Pricing: There’s a free-forever plan with no credit card required: 10,000 pageviews per month, 1 domain, and all features. The Essential plan starts at $29/month, or $19/month billed yearly. Higher plans depend on your number of pageviews and domains.
2. Contentsquare (formerly Hotjar)
Hotjar became part of Contentsquare in 2025, and new users now sign up on Contentsquare. The tool still does what Hotjar was known for: it helps you figure out why you’re missing out on web conversions by showing how visitors move around your site.
It answers important questions like:
- Where are visitors getting confused?
- Why aren’t they clicking through?
Here’s why you should use Contentsquare:
- You can visualize your visitors’ behavior with heatmaps, now including attention maps.
- You can watch session replays of individual visits.
- You can collect qualitative insights through surveys, and AI summaries highlight what matters in your heatmaps and recordings.
Pricing: The free plan includes up to 200,000 monthly sessions, 1 month of data access, and basic surveys. Paid plans start at $39/month with the Growth plan, which comes with a 15-day free trial.
3. SurveyMonkey
Customer feedback is essential if you want to keep optimizing your e-commerce store. SurveyMonkey helps you learn what your customers think and how they feel about your brand and products. Its surveys are fully customizable, so you can ask anything you want.
Here’s why you should use SurveyMonkey:
- It has survey templates for most needs, and AI can build a survey for you from a short prompt.
- You can easily run customer satisfaction surveys to find out what your customers think about you, then analyze the answers with AI.
- It integrates with 200+ tools, including Slack, HubSpot, and Mailchimp, so responses reach the rest of your stack.
Pricing: The free Basic plan includes unlimited surveys with up to 10 questions each and a limited number of responses. Paid individual plans start at $39/month billed annually (Advantage). Team plans start at $30 per user/month billed annually, with a minimum of 3 users.
4. Mailchimp
Mailchimp is one of the best-known email marketing platforms. It provides ready-made email templates as well as the ability to design your own, and its automations make it easy to schedule campaigns without any knowledge of HTML or CSS.
Here’s why you should use Mailchimp:
- Email and newsletter management is easier because campaigns and automations can be scheduled in advance.
- 45+ behavioral triggers let you send automated, personalized emails based on what customers do.
- AI helps you build emails and automations faster.
Pricing: The free plan covers up to 250 contacts and 500 sends per month. The Essentials plan starts at $13/month for up to 500 contacts and includes a 14-day free trial.
5. Zendesk
Zendesk makes customer service software you can use to support your e-commerce customers across multiple channels.
Here’s why you should use Zendesk:
- A unified inbox keeps email, messaging, and other channels in one place, so your team sees the full conversation history.
- AI agents classify, route, and resolve common email questions, so agents spend their time on the tricky ones.
Pricing: Support Team starts at $19 per agent/month billed yearly ($25 monthly). Suite Team, which adds messaging, live chat, AI agents, and a help center, starts at $55 per agent/month billed yearly. There’s a 14-day free trial.
6. Vocal Video
Video testimonials let shoppers hear about your products from real customers. Vocal Video brings together everything you need to run a video testimonial campaign: from collecting testimonials to editing, publishing, and hosting.
Here’s why you should use Vocal Video:
- The tool makes capturing testimonials from customers, employees, and experts a breeze.
- Once you have raw footage, Vocal Video makes it easy to create shareable clips about your brand, complete with music, subtitles, animations, and your company’s branding.
Pricing: The free-forever plan lets you publish up to 5 videos (720p, with a watermark). Paid plans are annual subscriptions, starting with Essential at $99/month billed yearly.
7. AB Tasty (now part of Wingify)
AB Tasty helps e-commerce brands test and personalize their websites and apps. In 2026, AB Tasty and VWO joined forces under a new company, Wingify, which brings experimentation, personalization, and commerce optimization together on 1 platform.
Here’s why you should use AB Tasty:
- You can run A/B tests and personalization from the same platform and on the same data.
- AI helps you find optimization opportunities, launch changes, and measure the results.
Pricing: Contact the Wingify team for pricing information.
8. Albato
Albato is a no-code platform that connects the services in your stack to each other, so data moves between them without manual exports or copy-paste. It links 1,000+ apps, and custom webhooks, an API, and an apps integrator cover the tools that aren’t on the list yet. For SaaS companies, Albato also offers an embedded, white-label integration platform that gives their customers ready-made integrations inside the product.
Here’s why you should use Albato:
- Build automations between services without code, so data from one tool reaches the next one on its own.
- Connect AI agents to your apps through a single MCP, and monitor integrations and AI agent calls in one place.
- Start for free and move to unlimited automations when your workflows grow.
Pricing: Free plan with 100 transactions and 5 active automations. Pro from $15/month billed annually ($22 monthly) with 1K transactions, unlimited automations, Albato AI, and AI Agents. Teams from $65/month billed annually. Embedded iPaaS for SaaS from $3,000/month.
9. Pushwoosh
Pushwoosh is an omnichannel customer engagement platform. It’s designed to engage, retain, and convert shoppers through mobile and web push notifications, in-app messages, email, and more.
Here’s why you should use Pushwoosh:
- Pushwoosh enables e-commerce apps to send different messages based on user behavior, geolocation, and other individual factors to make their communications more relevant.
- The platform allows you to engage users on the channels where they respond best. With Pushwoosh, you can track push notification opens and repeat an ignored message via email, for example, to increase its chances of being seen.
- You can build omnichannel journeys in a visual editor and test them with A/B splits, reinforcing your personalized messages across more than one channel.
Pricing: Free for up to 1,000 MAU, with all features. The Omnichannel plan costs $13 per 1,000 MAU. The Push only plan costs $7 per 1,000 MAU (a limited offer until December 31). See the pricing page for details.
Recap
Each of the tools reviewed above can improve your conversion rates, revenue, and growth, but we wouldn’t recommend signing up for all of them at once. Not only would that be expensive, but you’d also be hard-pressed to use all the tools to their full potential.
Instead, think about which aspects of your business are most in need of improvement and start with the tools dedicated to that area. Once you’ve taken full advantage of that tool, move on to the next one. Good luck!
Grow your e-commerce business with best-of-breed marketing tools. Learn how Pushwoosh will fit into your suite and which opportunities it will help you uncover.
