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Mar 17, 2026 •9 min read
Essential mobile app metrics: What to track for growth & retention
Unlock app growth with essential mobile app metrics. Learn what KPIs like DAU, MAU, LTV, & churn rate mean & how to track them.
Dec 1, 2025 •12 min read
How to increase daily active users (DAU): Tips, examples & benchmarks
Dec 1, 2025 •11 min read
How to increase push notification opt-in rate (Best practices + 2025 benchmarks)
Dec 1, 2025 •14 min read
How to increase monthly active users: MAU growth strategies, benchmarks & real app examples
Nov 26, 2025 •11 min read
How to increase push notification CTR (click-through rate) + benchmarks 2025
Nov 20, 2025 •17 min read
How to reduce mobile app churn rate: Reasons, benchmarks & proven strategies
Nov 20, 2025 •12 min read
How to increase app retention: Benchmarks & strategies for 2026
Oct 20, 2025 •9 min read
E-commerce push notifications: 2025 benchmarks, strategy & examples
Aug 14, 2025 •8 min read
Push notification benchmarks (from Pushwoosh 2025 study)
Aug 1, 2025 •5 min read
Fintech push notifications: Benchmarks, best practices, and real examples
Jul 1, 2025 •5 min read
From metrics to meaning: Making user retention data actionable
May 30, 2025 •8 min read
How news apps engage users with push notifications (Pushwoosh study + expert tips)
Mar 18, 2025 •12 min read
Emojis 💗 in push notifications: How to use them in 2025 (Data Study + Examples)
Mar 3, 2025 •6 min read
Top mobile segmentation criteria for customer engagement: 2025 data study
![Android 13 opt-in rates: Which apps took the hardest hit? [2024 Research]](/content/images/2024/10/Android-13-opt-in-Pushwoosh-research-2024.png)
Oct 7, 2024 •4 min read
Android 13 opt-in rates: Which apps took the hardest hit? [2024 Research]
![How to Measure the Effectiveness of Push Notifications [Success Metrics & KPIs]](/content/images/2021/03/image--7-.png)
Mar 22, 2024 •5 min read
How to Measure the Effectiveness of Push Notifications [Success Metrics & KPIs]
Feb 27, 2024 •3 min read
How to Measure the Effectiveness of In-App Messaging: 6 Key Metrics
Jun 23, 2022 •11 min read
Do game apps grow through user engagement? And 10 more FAQ answered with data
![[Data Study] How E-Commerce Apps Engaged Customers on Black Friday 2021](/content/images/2021/12/Black-Friday-2021-Data-Study---Pushwoosh.png)
Dec 10, 2021 •10 min read
[Data Study] How E-Commerce Apps Engaged Customers on Black Friday 2021
Sep 3, 2021 •11 min read
Android 12: Alarming New Features for Push Notification Senders
Aug 23, 2021 •11 min read
Push Notifications in iOS 15: Marketers’ Survival Guide