When the message has to arrive
SMS reaches a customer on the number they carry everywhere, with no app and no push subscription. Run it in the same Customer Journey as push, email and in-app.
A complete toolkit for transactional SMS
Journey step and API
SMS element in the Customer Journey, or a Messaging API v2 Notify call.
Reachability fallback
Sends when push and email cannot.
Presets
Reusable text with a version per locale.
Voucher pools and tracked links
A unique code per recipient; links shortened automatically, clicks counted.
Global reach
187 countries out of the box.
Frequency capping and send rate
Project-wide or per step.
Built for OTP, alerts and status updates
Plain text SMS from a preset or custom content, personalized per recipient with Dynamic Content and tags. A standard message runs to 160 characters, and longer text splits into segments. Promotional SMS goes only to the customers who agreed to receive it.
OTP code
A verification code that lands in seconds.
Out for delivery
A status update tied to the order.
Appointment reminder
A nudge the day before the visit.
Marketing or transactional, chosen per message
Every SMS step carries a type, and that choice decides which rules apply.
Marketing
Respects opt-outs, frequency capping and your silence period, and leaves out the global control group.
Transactional
Skips those limits and reaches the control group too, so a code or a critical alert still goes out.
Make SMS a permanent part of your messaging stack
Add a reachability check to a journey and let SMS fallback cover the users that push and email cannot reach. You can also split the journey on whether the SMS was delivered, with a wait of up to 7 days. A send by UserID reaches the person across their devices.
Reserve SMS for the moments that need it
SMS costs more per message than push or email, so every message you can route elsewhere saves budget. Push handles everyday updates and interactive content at a lower cost. Email carries catalogs, images and long content. SMS handles urgent alerts, security codes and the people other channels miss.
Push
Everyday updates and interactive content at a lower cost.
Catalogs, images and long content.
SMS
Urgent alerts, security codes and the people other channels miss.
The most common ways to use SMS
Fintech
Two-factor authentication SMS, fraud and payment alerts.
Parcel and courier
Out-for-delivery notices and delivery PINs.
Airlines and rail
Delays, gate changes and disruption notices.
Healthcare
Appointment reminders and results-ready notices.
Retail
Order status, pickup-ready and locker codes.
Utilities
Outage notices with a restore time.
Match a number to a profile, then personalize
Phone numbers register in E.164 against a UserID, so an SMS targets the same profile as your push and email.
Personalize every message
Dynamic Content, tags and event attributes as value sources. Presets with a version for each locale. Test send and on-device preview before launch.
Import your existing list
Import by CSV and map your own column names to the right fields. Carry location, birthday, language or customer type as tags. Imported contacts land as a segment you can target right away.
See what every SMS did
- Message History — per-message status and detailed stats across Overview, Clicks, Timeline and Errors, exportable to CSV.
- Delivery tracking — total sent, delivered and delivered unique, wherever the mobile operator reports delivery status.
- Link click tracking — total clicked and clicked unique, once link tracking is enabled.
Phone numbers stay on your own EU hardware
A phone number is regulated personal data, and so is the consent behind it. Pushwoosh stores and processes both on its own hardware in Germany, under GDPR and BDSG, with no US cloud provider involved.
ISO 27001:2022
Pushwoosh meets industry standards for online security and is certified by ISO 27001:2022.
Ensuring GDPR compliance
We maintain the highest standards of compliance with data protection regulations.
Adhering to OWASP principles
Our platform embraces the Security by Design approach to prevent potential threats.
HIPAA
Pushwoosh is HIPAA compliant, ensuring the confidentiality, integrity and availability of PHI(ePHI).
SOC 2 Type 2
Pushwoosh possesses a SOC 2 Type 2 report, reflecting our commitment to ensuring the utmost security of user data.
DPF certified
Pushwoosh is officially certified under the EU-U.S. Data Privacy Framework, including the UK extension, and the Swiss DPF.
How it works
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Talk to our team to switch SMS on
The channel needs a provider set up with our sales team or your CSM, and it sits outside the free plan.
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Register phone numbers
Ask your developers to register numbers in E.164 against a UserID, or import your contacts by CSV yourself. Opt-in and number formatting stay on your side.
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Send
Send from the Control Panel, add an SMS step to a journey, or call the transactional SMS API — Messaging API v2 Notify.
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