Automate subscriber engagement at scale with one API

Pushwoosh API lets you send subscriber events like declining app usage, missed payments, or contract expiration dates directly to the platform. When these events arrive, automated campaigns trigger instantly with personalized retention offers.

You can set up triggered journeys that respond to churn signals in real time: a subscriber who misses a payment gets a reminder via push, followed by an SMS if they do not act. A subscriber approaching contract end receives a personalized renewal offer based on their usage patterns.

Telecom operators using Pushwoosh see up to 25% reduction in churn rates because every retention campaign is driven by real subscriber behavior data sent through the API.

Pushwoosh provides a well-documented REST API with over 100 methods covering messaging, segmentation, events, and analytics. Your development team can start sending events and triggering campaigns within days.

The integration typically involves three steps: connecting your subscriber data (pushing tags and attributes via API), setting up event tracking (sending behavioral events like DataCapReached or PlanUpgradeViewed), and configuring message templates for automated campaigns.

Pushwoosh SDKs are available for iOS, Android, and web platforms. The support team includes experienced developers who can assist with telecom-specific integration challenges. Comprehensive documentation with code examples accelerates the setup process.

Yes. Pushwoosh API provides a single integration point for push notifications, SMS, email, in-app messages, and WhatsApp. You can create and launch campaigns across all channels programmatically.

Use the API to start Customer Journeys that automatically route subscribers through the right channel sequence. For example, send a push notification about a plan upgrade, follow up with an email containing plan details, and send an SMS reminder before the offer expires.

Batch APIs let you manage large subscriber lists, update tags in bulk, and schedule campaigns for optimal delivery times. Every channel is accessible through the same API, so your team maintains one integration instead of managing separate providers.

Push subscriber attributes from your BSS/OSS and CRM systems to Pushwoosh via API: plan type, data usage, payment history, contract dates, and any custom fields relevant to your business.

Once the data is in Pushwoosh, you can create dynamic segments that update automatically. Segments like HighDataUser, ChurnRiskHigh, PlanUpgradeEligible, or MissedPayment stay current as new data arrives through the API.

Your marketing team can then use these segments in the Pushwoosh dashboard to build campaigns without developer involvement. The API handles data ingestion and segment updates; campaign creation and optimization happen in the visual interface.

Pushwoosh API is built to handle high-volume messaging. The platform processes millions of messages during peak traffic without degradation.

For enterprise telecom clients, dedicated SLA options provide guaranteed uptime and throughput. Batch APIs allow you to update subscriber data and send campaigns to large audiences efficiently.

Tracking logs via API give you detailed delivery, open, and conversion data for every message sent. You can monitor campaign performance programmatically and feed results back into your BI tools for reporting.

Pushwoosh operates as an API-first platform, which means every feature works through the API. But it also includes a full visual dashboard that your marketing team can use without any coding.

The typical setup for telecom operators: developers handle the integration (sending events, syncing subscriber data, and connecting systems via API), while marketers use the dashboard to create campaigns, build segments, design customer journeys, and analyze results.

This split lets your technical team automate data flows and your marketing team move independently on campaign creation and optimization. Both the API and dashboard access the same data and features.