A direct line to your Korean audience
About 93% of South Koreans open KakaoTalk every day. Send order, payment, delivery, and booking notifications on the channel they actually read.
Trusted by 80,000+ companies to scale their engagement
Built for Korea’s everyday channel
Native Kakao channel
Journey element and API.
Approved templates
Orders, payments, and bookings.
Guaranteed reach
Any Korean number.
SMS fallback
Automatic.
Personalization
Variables with fallback text.
One journey
Every channel, on a single profile.
Send the notifications Korea expects
Create a Kakao template in the Control Panel and submit it for approval. Once approved, pick it in your journey and personalize it per recipient. Templates carry a highlighted main message, a structured details section, and up to 5 action buttons.
Order shipped
The status up top, tracking details below it, and a button that opens the carrier.
Payment confirmed
Amount, method, and merchant in the details section, receipt behind a button.
Booking confirmed
Date, time, and place, with buttons to change or cancel.
Mobile messaging and SMS tied together
Kakao opens more often than email and costs less than Korean SMS. When a user cannot receive Kakao, the same journey falls back to SMS on its own. One journey covers both, so there is no second campaign to build.
Combine all channels in one journey
Kakao is one step in a Korea journey that also runs push, in-app, email, and SMS against a single profile. Use Kakao for the transactional moments Koreans read on Kakao, and other channels for the rest.
The most common ways to use KakaoTalk
Order & delivery status
Confirmed, dispatched, out for delivery, delivered.
Payment & account alerts
Charges, statements, and payment reminders.
Booking & reservation confirmations
Confirm, reschedule, or cancel in the thread.
Ride & mobility confirmations
Driver assigned, arriving, trip complete.
Appointment & service reminders
Clinics, service visits, and renewals.
Telecom & billing notices
Data usage, plan changes, and invoices.
Build the audience, then reach it on Kakao
Match each user to their Pushwoosh profile with tags, events, and behavior, build a segment, and reach it on Kakao. The profile is shared with every other channel, so the same segment works for push, email, and SMS.
Personalize approved templates with the variable selector, including fallback text for the values you don’t have.
EU data residency for Korean transaction data
Kakao traffic carries phone numbers and transaction details. Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG (ISO 27001:2022, HIPAA, SOC 2 Type 1, EU-U.S. DPF). A global brand can serve Korea and Europe from one platform, without stitching a separate vendor to a US cloud.
KakaoTalk reach in South Korea
How it works
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Connect your KakaoTalk Business Channel
Paste the User Code and Secret Key from your Kakao Business Center account.
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Create your templates and submit them for approval
Only approved templates can be sent, so submit them before you build the journey.
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Add the Kakao step to a journey
Pick an approved template, or send via the API with your development team. Kakao message pricing is set by the provider and billed directly.
Add KakaoTalk to your Korea journey
Talk to our experts about the best way to use Kakao, or start building on your own.
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