Get the most out of Viber from one platform
Run Viber as one step in your journey, beside push, email, SMS, and your other messengers. Approved templates for transactional and OTP traffic, freeform text for fast promo.
Trusted by 80,000+ companies to scale their engagement
Everything you need to run Viber
Native channel
Journey element and API.
Approved templates
Pre-approved copy for transactional and OTP traffic.
Freeform text
No approval needed for promo and unplanned content.
CSV contact import
Bring your existing list with phone, User ID, and tags.
SMS or push fallback
Falls back automatically where Viber doesn't reach a user.
One journey
Every channel, on a single customer profile.
One channel, 2 rates
Rakuten approves and hosts Viber templates. Pick the mode per step.
Approved template
- Transactional and OTP — the lower rate.
- Recurring order updates and login codes.
Freeform text
- Promo and unplanned content — the higher rate.
- No approval required before sending.
- Set message type, frequency capping, and vouchers per step.
- Migrate recurring traffic to templates for the lower rate.
Combine all channels in one journey
Viber is one step in a journey that also runs push, in-app, email, SMS, WhatsApp, LINE, and Kakao against a single profile. Reach a user on Viber where Viber is what they open, and fall back to SMS or push where it is not.
The most common ways to use Viber
Order & delivery status
Confirmed, dispatched, out for delivery, delivered.
OTP & authentication
Login codes and password resets on a channel people check.
Booking & travel confirmations
Confirm or reschedule for clinics, classes, and trips.
Banking & fintech alerts
Transaction alerts, statements, and payment reminders.
Promo broadcasts
Offers and launches to opted-in contacts.
Win-back fallback
Reach users on Viber when push or email went unopened.
Build the audience, then reach it on Viber
Contacts register the first time they message your Viber Business account, or import your existing list by CSV with phone, User ID, and tags.
Match each contact to their Pushwoosh profile, build a segment, and personalize templates with variable substitution.
EU data residency for phone and transaction data
Viber traffic carries phone numbers and transaction details. Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG (ISO 27001:2022, HIPAA, SOC 2 Type 1, EU-U.S. DPF). A global brand can serve its Viber markets and Europe from one platform, without stitching a separate vendor to a US cloud.
Viber reach: dominant in Ukraine, Belarus, Bulgaria, Serbia, Greece, and Moldova, and a top-5 market in the Philippines.
How it works
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Connect your Rakuten Viber Business account
Paste its auth token in Configure platforms.
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Import your contacts
By CSV, or let them register when they first message your Viber Business account.
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Add the Viber step to a journey
Pick a template or write freeform, or send via the API. Rakuten sets Viber message pricing and bills per message directly.
Add Viber to your journey
Talk to our experts about the best way to use Viber, or start building on your own.
The whole platform is available on the free plan, no CSM gate. Rakuten bills per Viber message directly, with no markup from Pushwoosh.
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