Reach the people who live on LINE
In Japan, Thailand, and Taiwan most customers read LINE rather than email. Send branded, promo-capable LINE messages and reply 1:1 to your users from the same Customer Journey.
Trusted by 80,000+ companies to scale their engagement
Everything you need to reach Asia
Native LINE channel
Journey element, Messaging API, and a 1:1 inbox.
Rich content
Text, image, carousels, and custom Flex cards.
Promo-capable
Broadcast offers and loyalty to followers, beyond utility alerts.
Two-way
Reply in a standard LINE thread from the inbox.
One journey
LINE beside push, email, SMS, WhatsApp, and Kakao.
Localized presets
Multi-language content with an automatic default.
Send more than plain text
Compose LINE presets once in the Control Panel, then broadcast an approved message to a segment.
- Text and image — quick updates and announcements.
- Image carousel — 1 to 10 swipeable panels, each with its own URL.
- Flex Message — custom cards for receipts, products, and menus.
- Vouchers — unique promo codes from a pool, one per recipient.
- Order updates, reminders, and promotions — sent to your followers.
Hold real conversations
Inbound LINE messages surface in the LINE Messages inbox, where you read the history and reply in the same thread. A keyword or event can start a journey automatically.
- Conversational care — support automation in the thread.
- Bookings — appointment reminders and confirmations.
- Loyalty — enrolment and point-card lookups.
- Feedback — post-purchase follow-up.
Combine all channels in one journey
Reach a user on LINE, and fall back to push, email, or SMS where it does not reach them, all in the same journey. A reachability check routes each user to the channel that works.
Most common LINE use cases
Order & delivery status
Confirmed, dispatched, out for delivery, delivered.
Loyalty & point cards
Enrolment, point balances, and reward reminders.
Conversational commerce
Catalog questions, recommendations, and checkout.
Appointments & bookings
Confirm or reschedule for clinics, classes, and services.
Payment & renewal alerts
Bills, recharges, and subscription renewals.
Win-back & fallback
Reach users on LINE when push and email go unopened.
Build the audience, then reach it on LINE
LINE identity is the user’s LINE user_id, captured through your Official Account and saved to their Pushwoosh profile. Match that profile to tags, events, and behavior across every channel, build a segment, and reach it on LINE.
Personalize each message with placeholders and per-locale content, so it fits the customer and the market.
One compliant vendor across APAC and the EU
Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. Global brands can run LINE in Japan, Thailand, and Taiwan and the rest of their messaging in Europe on one platform, without stitching a US-cloud tool to a separate LINE vendor.
Reach the markets where LINE dominates
How it works
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Connect your LINE Official Account
Link a verified Official Account and Messaging API channel, with a webhook, to your Pushwoosh project.
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Collect user IDs and compose
Store each user's LINE
user_id, then build your presets and journeys. -
Send
A message delivers when the user has added your Official Account as a friend or messaged you within the last 7 days. LINE sets its own per-message pricing, billed directly.
Add LINE to your APAC journeys
The whole platform is available on the free plan. LINE message costs are set and billed by LINE directly. Talk to our experts about the best way to use LINE, or start building on your own.
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