Bring the power of Pushwoosh to the Salesforce Platform and build an effective cross-channel marketing strategy! Improve your customer journey management, launch powerful engagement campaigns and build deep, personalized relationships with your customers.
Being able to run cross-channel marketing campaigns aligned to a customer journey is critical for reaching users in high-impact moments, increasing their engagement, activity and loyalty. Pushwoosh partnership with Salesforce offers a wide range of cost-effective solutions to marketers and advertisers. By integrating our service with Salesforce Journey Builder, you'll be able to use additional customer communication channels (web pushes, in-apps & more), launch powerful engagement campaigns and build warm personal relationships with your users.
Pushwoosh offers unlimited volumes of messages you can send, at a fixed price. Such transparent pricing model makes budget control significantly easier and allows you to reduce expenses without limiting your marketing ambitions.
We strive to help our clients achieve the highest return on investment. With Pushwoosh your spendings don't depend on the number of messages you send, so you can easily plan your budget and be sure you won't exceed the limit.
Besides making budget control easier, integrating Pushwoosh with Salesforce allows you to run highly effective marketing campaigns. Use web pushes, in-app messages and other capabilities of Pushwoosh inside your Salesforce Marketing Cloud and boost business growth.
Here's what you'll be able to do:
- Welcome newcomers
Send welcome push messages that motivate new users to stay and perform certain actions. Show your attention early on and increase long-term retention.
- Recover abandoned shopping carts
Remind users about the purchases they were going to make with targeted personalized push messages. The ability to lead users from push notifications to specific pages within an app can lift conversions significantly. Our deep linking feature allows you to do that.
- Boost repeat purchases
Send messages to your loyal customers and show them your love! Make them come back for more by delivering special offers and personal messages. Enjoy incredible conversion rates with Segmentation.
- Push on user action or event
To maximize marketing relevance, we recommend using the behavior-based approach. Make your messages and offers always to the point! Understand users' behavior by analyzing their interactions with the app. Trigger a message on any key action to encourage users to go into the next funnel stage.
- Increase retention
Send messages to users who haven't opened the app in a few days. Keep your users from churning. You can trigger personal automated messages on negative events, such as a subscription cancellation. Retention influences every key business metric, such as lifetime value, active user count, revenue, etc.
- Save notifications in Message Inbox
Having read a message once, users cannot go back to it later. It negatively affects conversion rates, since sometimes customers simply forget about special offers you've announced. Message Inbox gives users a way to return to your messages whenever they prefer. Simply save the messages you send and keep them in the app while they're up-to-date.
The integration process is as simple and smooth as it can be. We'll schedule a call with screen-sharing, and help you set everything up from start to finish. Any question you might have will be answered immediately. It will take up to one hour for everything to start working smoothly.
Many of our clients have already discovered and started using the multiple advantages of combining Salesforce and Pushwoosh capabilities. Let's take a look at how one of them - a US sport betting company - guides new customers through the customer journey, using the right digital marketing solution at every step. The system is designed in such a way that once the client has registered in the application, they are always reminded to take the next step.
At the beginning of the journey a new user receives a welcome email. This is done in order to motivate them to make the first deposit. By using cross-channel segmentation, it is checked whether the user has opened email or not (Pushwoosh records the actions performed at each step). If the customer hasn't done any actions after receiving the message, within a couple of days, it sends either a push-notification or another email. And so it goes on. By guiding users through this customer journey, the company raises user engagement, activity and, obviously, its revenue. And this is just one example of how you can implement this technology!
Optimize your expenses by integrating Pushwoosh with Salesforce and engage with your customers in the most effective ways possible!