Elena Montoya

Elena Montoya

Head of Marketing at Pushwoosh

Essential mobile app metrics: What to track for growth & retention
Mar 17, 2026 9 min read
Essential mobile app metrics: What to track for growth & retention
40% revenue growth in 90 days with autonomous ManyMoney AI: Case study
Dec 11, 2025 7 min read
40% revenue growth in 90 days with autonomous ManyMoney AI: Case study
wetter.com delivers reliable weather alerts with Pushwoosh’s fail-proof delivery at scale
Dec 3, 2025 5 min read
wetter.com delivers reliable weather alerts with Pushwoosh’s fail-proof delivery at scale
How to increase daily active users (DAU): Tips, examples & benchmarks
Dec 1, 2025 12 min read
How to increase daily active users (DAU): Tips, examples & benchmarks
How to increase monthly active users: MAU growth strategies, benchmarks & real app examples
Dec 1, 2025 14 min read
How to increase monthly active users: MAU growth strategies, benchmarks & real app examples
How to increase push notification opt-in rate (Best practices + 2025 benchmarks)
Dec 1, 2025 11 min read
How to increase push notification opt-in rate (Best practices + 2025 benchmarks)
alinma bank orchestrates a multi-app strategy with full control via Pushwoosh API and zero high-load issues
Oct 29, 2025 5 min read
alinma bank orchestrates a multi-app strategy with full control via Pushwoosh API and zero high-load issues
From website to mobile app: Your first 60 days of user engagement
Oct 15, 2025 6 min read
From website to mobile app: Your first 60 days of user engagement
FloSports’ HockeyTech keeps up to 46.5% of hockey fans engaged with live push notifications by Pushwoosh
Oct 3, 2025 3 min read
FloSports’ HockeyTech keeps up to 46.5% of hockey fans engaged with live push notifications by Pushwoosh
EXMO.com activates users and boosts conversion to 7.8% with Pushwoosh
Oct 1, 2025 4 min read
EXMO.com activates users and boosts conversion to 7.8% with Pushwoosh
Win the retention game: Proven strategies to keep players and boost revenue
Aug 22, 2025 6 min read
Win the retention game: Proven strategies to keep players and boost revenue
How to drive real-time engagement in news & media apps [Case studies]
Aug 8, 2025 8 min read
How to drive real-time engagement in news & media apps [Case studies]
ONE.co.il delivers real-time sports news at lightning speed
Aug 7, 2025 3 min read
ONE.co.il delivers real-time sports news at lightning speed
Mobile game monetization models: The ultimate guide to increase your app revenue
Aug 6, 2025 9 min read
Mobile game monetization models: The ultimate guide to increase your app revenue
Lifecycle messaging for telecom apps
Jul 31, 2025 4 min read
Lifecycle messaging for telecom apps
How to increase app user engagement
Jun 18, 2025 15 min read
How to increase app user engagement
6 Strategies for sustainable app growth: Case studies of 13 fast-scaling apps
Jun 6, 2025 15 min read
6 Strategies for sustainable app growth: Case studies of 13 fast-scaling apps
Best omnichannel messaging platforms for mobile app business growth: How to choose the all-in-one
Feb 25, 2025 19 min read
Best omnichannel messaging platforms for mobile app business growth: How to choose the all-in-one
Customer segmentation: How to get started and win in 2025
Jan 2, 2025 11 min read
Customer segmentation: How to get started and win in 2025
How to choose a customer engagement platform in 2025: Must-haves for smart marketers
Nov 27, 2024 13 min read
How to choose a customer engagement platform in 2025: Must-haves for smart marketers
How to retain paid app subscribers with effective messaging
Nov 27, 2024 8 min read
How to retain paid app subscribers with effective messaging
Optimizing customer retention cost: A survival guide for 2024 and beyond
Jul 11, 2024 13 min read
Optimizing customer retention cost: A survival guide for 2024 and beyond
AvaTrade has engaged its app & web audiences with a beyond-push strategy powered by Pushwoosh
Jun 3, 2024 8 min read
AvaTrade has engaged its app & web audiences with a beyond-push strategy powered by Pushwoosh
Bladestorm has boosted revenue by 4.58% using Pushwoosh Customer Journey Builder
May 31, 2024 6 min read
Bladestorm has boosted revenue by 4.58% using Pushwoosh Customer Journey Builder
Kickstart your campaigns with Pushwoosh Customer Journey Builder
May 20, 2024 9 min read
Kickstart your campaigns with Pushwoosh Customer Journey Builder
Pushwoosh Dashboards: A new perspective on your app and messaging performance
Mar 26, 2024 2 min read
Pushwoosh Dashboards: A new perspective on your app and messaging performance
How to Measure the Effectiveness of Push Notifications [Success Metrics & KPIs]
Mar 22, 2024 5 min read
How to Measure the Effectiveness of Push Notifications [Success Metrics & KPIs]
Increase your app subscriptions with the Pushwoosh + Qonversion integration: Top-3 strategies
Feb 13, 2024 6 min read
Increase your app subscriptions with the Pushwoosh + Qonversion integration: Top-3 strategies
Personalize your communications on a deeper level with the Pushwoosh and Segment integration
Nov 21, 2023 7 min read
Personalize your communications on a deeper level with the Pushwoosh and Segment integration
Churn prevention strategy: Reduce customer & user churn with the Pushwoosh + Amplitude integration
Nov 13, 2023 6 min read
Churn prevention strategy: Reduce customer & user churn with the Pushwoosh + Amplitude integration
User activation rate: How to improve one pirate metric and see a 34% MRR increase
Oct 26, 2023 11 min read
User activation rate: How to improve one pirate metric and see a 34% MRR increase
What Are In-App Messages? [21 Great Examples Inside]
Oct 18, 2023 12 min read
What Are In-App Messages? [21 Great Examples Inside]
How to use AppsFlyer events in Pushwoosh messaging campaigns to maximize revenue
Sep 21, 2023 6 min read
How to use AppsFlyer events in Pushwoosh messaging campaigns to maximize revenue
Pushwoosh + mParticle: Leverage Customer Data to Create Personalized and Effective Campaigns
Jul 13, 2023 3 min read
Pushwoosh + mParticle: Leverage Customer Data to Create Personalized and Effective Campaigns
Edit Your Active Campaigns in Pushwoosh Customer Journey Builder
Jun 22, 2023 4 min read
Edit Your Active Campaigns in Pushwoosh Customer Journey Builder
Schedule Effective Campaigns with More Flexibility in Pushwoosh Customer Journey Builder
Jun 13, 2023 9 min read
Schedule Effective Campaigns with More Flexibility in Pushwoosh Customer Journey Builder
Secure more revenue from subscriptions with event-triggered messaging
Jan 31, 2023 4 min read
Secure more revenue from subscriptions with event-triggered messaging
16 Most Important Pushwoosh Product Updates: 2022 in Review
Dec 19, 2022 9 min read
16 Most Important Pushwoosh Product Updates: 2022 in Review
Get Your Communication Project Overview with the New Statistics Report in Pushwoosh
Dec 13, 2022 6 min read
Get Your Communication Project Overview with the New Statistics Report in Pushwoosh
How to Increase E-Commerce Sales with Mobile Messaging
Oct 13, 2022 6 min read
How to Increase E-Commerce Sales with Mobile Messaging
Growing Customer Retention in E-Commerce: 12 Biggest Challenges & How to Meet Them
Oct 6, 2022 11 min read
Growing Customer Retention in E-Commerce: 12 Biggest Challenges & How to Meet Them
9 Hottest Features Pushwoosh Team Has Released This Summer
Sep 22, 2022 6 min read
9 Hottest Features Pushwoosh Team Has Released This Summer
14 Ways to maximize your Pushwoosh subscription [from a power user]
Jul 27, 2022 11 min read
14 Ways to maximize your Pushwoosh subscription [from a power user]
Grow Your Game App from 1k to 1M+ Users [Data-Based Hacks]
Jul 12, 2022 8 min read
Grow Your Game App from 1k to 1M+ Users [Data-Based Hacks]
Pushwoosh + Mixpanel Integration: Send On-Point Messages with Insight-Based Segmentation
Jul 5, 2022 2 min read
Pushwoosh + Mixpanel Integration: Send On-Point Messages with Insight-Based Segmentation
Do game apps grow through user engagement? And 10 more FAQ answered with data
Jun 23, 2022 11 min read
Do game apps grow through user engagement? And 10 more FAQ answered with data
Check reachability with Pushwoosh and keep every single customer engaged
Apr 28, 2022 3 min read
Check reachability with Pushwoosh and keep every single customer engaged
Bantoa has got 91.9% of shoppers engaged with personalized push notifications using Pushwoosh
Feb 8, 2022 5 min read
Bantoa has got 91.9% of shoppers engaged with personalized push notifications using Pushwoosh
14 Best Pushwoosh Product Updates: 2021 in Review
Dec 21, 2021 9 min read
14 Best Pushwoosh Product Updates: 2021 in Review
The Two Most Important Words in Your iOS 15 Push Notification
Oct 5, 2021 5 min read
The Two Most Important Words in Your iOS 15 Push Notification
Android 12: Alarming New Features for Push Notification Senders
Sep 3, 2021 11 min read
Android 12: Alarming New Features for Push Notification Senders
8 New Pushwoosh Features We Have Released This Summer
Aug 26, 2021 5 min read
8 New Pushwoosh Features We Have Released This Summer
Push Notifications in iOS 15: Marketers’ Survival Guide
Aug 23, 2021 11 min read
Push Notifications in iOS 15: Marketers’ Survival Guide
Your CTRs Will Now Be Higher: A New Formula for Calculating CTR in Pushwoosh
Jul 8, 2021 4 min read
Your CTRs Will Now Be Higher: A New Formula for Calculating CTR in Pushwoosh
Manage Your App with Push Notifications: New Custom Data Features
Jun 29, 2021 4 min read
Manage Your App with Push Notifications: New Custom Data Features
Welcome Geo-Behavioral Segmentation: Advanced Location Intelligence with Crowd Connected
Jun 14, 2021 3 min read
Welcome Geo-Behavioral Segmentation: Advanced Location Intelligence with Crowd Connected
How to Build Strong Marketing in the Post-IDFA Era
May 11, 2021 10 min read
How to Build Strong Marketing in the Post-IDFA Era
Google Developer Policy Update: Keep Your App Published
Apr 28, 2021 3 min read
Google Developer Policy Update: Keep Your App Published
Set Tags Before You Lag: Advanced User Segmentation with Pushwoosh
Apr 23, 2021 4 min read
Set Tags Before You Lag: Advanced User Segmentation with Pushwoosh
How to set up mobile user onboarding: Guide + checklist
Jan 15, 2021 12 min read
How to set up mobile user onboarding: Guide + checklist
10 Best New Pushwoosh Features: 2020 in Review
Dec 29, 2020 8 min read
10 Best New Pushwoosh Features: 2020 in Review