Former Head of Marketing at Pushwoosh with over 7 years of experience in B2B content strategy, organic growth, and creative team leadership.
Recent articles
Essential mobile app metrics: What to track for growth & retention
40% revenue growth in 90 days with autonomous ManyMoney AI: Case study
wetter.com delivers reliable weather alerts with Pushwoosh’s fail-proof delivery at scale
How to increase daily active users (DAU): Tips, examples & benchmarks
How to increase monthly active users: MAU growth strategies, benchmarks & real app examples
How to increase push notification opt-in rate (Best practices + 2025 benchmarks)
alinma bank orchestrates a multi-app strategy with full control via Pushwoosh API and zero high-load issues
From website to mobile app: Your first 60 days of user engagement
FloSports’ HockeyTech keeps up to 46.5% of hockey fans engaged with live push notifications by Pushwoosh
EXMO.com activates users and boosts conversion to 7.8% with Pushwoosh
Win the retention game: Proven strategies to keep players and boost revenue
![How to drive real-time engagement in news & media apps [Case studies]](/content/images/2025/07/real-time_engagement_for_news_and_media_apps_pushwoosh_blog.webp)
How to drive real-time engagement in news & media apps [Case studies]
ONE.co.il delivers real-time sports news at lightning speed
Mobile game monetization models: The ultimate guide to increase your app revenue
Lifecycle messaging for telecom apps
How to increase app user engagement
6 Strategies for sustainable app growth: Case studies of 13 fast-scaling apps
Best omnichannel messaging platforms for mobile app business growth: How to choose the all-in-one
Customer segmentation: How to get started and win in 2025
How to choose a customer engagement platform in 2025: Must-haves for smart marketers
How to retain paid app subscribers with effective messaging
Optimizing customer retention cost: A survival guide for 2024 and beyond
AvaTrade has engaged its app & web audiences with a beyond-push strategy powered by Pushwoosh
Bladestorm has boosted revenue by 4.58% using Pushwoosh Customer Journey Builder
Kickstart your campaigns with Pushwoosh Customer Journey Builder
Pushwoosh Dashboards: A new perspective on your app and messaging performance
![How to Measure the Effectiveness of Push Notifications [Success Metrics & KPIs]](/content/images/2021/03/image--7-.webp)
How to Measure the Effectiveness of Push Notifications [Success Metrics & KPIs]
Increase your app subscriptions with the Pushwoosh + Qonversion integration: Top-3 strategies
Personalize your communications on a deeper level with the Pushwoosh and Segment integration
Churn prevention strategy: Reduce customer & user churn with the Pushwoosh + Amplitude integration
User activation rate: How to improve one pirate metric and see a 34% MRR increase
![What Are In-App Messages? [21 Great Examples Inside]](/content/images/2021/09/Whar-Are-In-App-Messages.webp)
What Are In-App Messages? [21 Great Examples Inside]
How to use AppsFlyer events in Pushwoosh messaging campaigns to maximize revenue
Pushwoosh + mParticle: Leverage Customer Data to Create Personalized and Effective Campaigns
Edit Your Active Campaigns in Pushwoosh Customer Journey Builder
Schedule Effective Campaigns with More Flexibility in Pushwoosh Customer Journey Builder
Secure more revenue from subscriptions with event-triggered messaging
16 Most Important Pushwoosh Product Updates: 2022 in Review
Get Your Communication Project Overview with the New Statistics Report in Pushwoosh
How to Increase E-Commerce Sales with Mobile Messaging
Growing Customer Retention in E-Commerce: 12 Biggest Challenges & How to Meet Them
9 Hottest Features Pushwoosh Team Has Released This Summer
![14 Ways to maximize your Pushwoosh subscription [from a power user]](/content/images/2022/07/Pushwoosh-Customer-Shares-Tips---Bladestorm-2.webp)
14 Ways to maximize your Pushwoosh subscription [from a power user]
![Grow Your Game App from 1k to 1M+ Users [Data-Based Hacks]](/content/images/2022/07/Game-apps-growth-challenges---Pushwoosh.webp)
Grow Your Game App from 1k to 1M+ Users [Data-Based Hacks]
Pushwoosh + Mixpanel Integration: Send On-Point Messages with Insight-Based Segmentation
Do game apps grow through user engagement? And 10 more FAQ answered with data
Check reachability with Pushwoosh and keep every single customer engaged
Bantoa has got 91.9% of shoppers engaged with personalized push notifications using Pushwoosh
14 Best Pushwoosh Product Updates: 2021 in Review
The Two Most Important Words in Your iOS 15 Push Notification
Android 12: Alarming New Features for Push Notification Senders
8 New Pushwoosh Features We Have Released This Summer
Push Notifications in iOS 15: Marketers’ Survival Guide
Your CTRs Will Now Be Higher: A New Formula for Calculating CTR in Pushwoosh
Manage Your App with Push Notifications: New Custom Data Features
Welcome Geo-Behavioral Segmentation: Advanced Location Intelligence with Crowd Connected
How to Build Strong Marketing in the Post-IDFA Era
Google Developer Policy Update: Keep Your App Published
Set Tags Before You Lag: Advanced User Segmentation with Pushwoosh
How to set up mobile user onboarding: Guide + checklist
10 Best New Pushwoosh Features: 2020 in Review
![Fintech app growth in 2025: A full-funnel strategy [Data-backed]](/content/images/2025/08/fintech_app_growth_pushwoosh_blog.webp)
