App growth & revenue


Mar 17, 2026 9 min read

Unlock app growth with essential mobile app metrics. Learn what KPIs like DAU, MAU, LTV, & churn rate mean & how to track them.

What does in-app purchase mean? IAP explained + tactics from big brands
Mar 13, 2026 15 min read
What does in-app purchase mean? IAP explained + tactics from big brands
Mobile in-game advertizing: How to optimize monetization
Mar 3, 2026 12 min read
Mobile in-game advertizing: How to optimize monetization
Customer lifetime value: How to use predictive CLV to drive revenue
Feb 20, 2026 17 min read
Customer lifetime value: How to use predictive CLV to drive revenue
How to increase daily active users (DAU): Tips, examples & benchmarks
Dec 1, 2025 12 min read
How to increase daily active users (DAU): Tips, examples & benchmarks
How to increase monthly active users: MAU growth strategies, benchmarks & real app examples
Dec 1, 2025 14 min read
How to increase monthly active users: MAU growth strategies, benchmarks & real app examples
How to reduce mobile app churn rate: Reasons, benchmarks & proven strategies
Nov 20, 2025 17 min read
How to reduce mobile app churn rate: Reasons, benchmarks & proven strategies
How to increase app retention: Benchmarks & strategies for 2026
Nov 20, 2025 12 min read
How to increase app retention: Benchmarks & strategies for 2026
Holiday marketing 2025: Expert strategies to maximize sales during the holiday season + examples
Oct 27, 2025 11 min read
Holiday marketing 2025: Expert strategies to maximize sales during the holiday season + examples
2025 guide to Black Friday app marketing: 9 actionable tips
Oct 6, 2025 9 min read
2025 guide to Black Friday app marketing: 9 actionable tips
How to increase fintech & banking products usage with app messaging
Sep 8, 2025 12 min read
How to increase fintech & banking products usage with app messaging
How to increase customer loyalty with a mobile app
Aug 20, 2025 9 min read
How to increase customer loyalty with a mobile app
Fintech app growth in 2025: A full-funnel strategy [Data-backed]
Aug 6, 2025 6 min read
Fintech app growth in 2025: A full-funnel strategy [Data-backed]
Mobile game monetization models: The ultimate guide to increase your app revenue
Aug 6, 2025 9 min read
Mobile game monetization models: The ultimate guide to increase your app revenue
How to convert free app users into paid subscribers: A strategy for mobile apps
Aug 5, 2025 9 min read
How to convert free app users into paid subscribers: A strategy for mobile apps
Lifecycle messaging for telecom apps
Jul 31, 2025 4 min read
Lifecycle messaging for telecom apps
Localized messaging at scale: Using customer engagement platforms for global reach
Jul 30, 2025 6 min read
Localized messaging at scale: Using customer engagement platforms for global reach
What every mobile marketer needs to know about AI in 2025
Jul 15, 2025 7 min read
What every mobile marketer needs to know about AI in 2025
AI apps: Steal the marketing playbook of 2025’s hottest app category
Jul 4, 2025 9 min read
AI apps: Steal the marketing playbook of 2025’s hottest app category
10+ essential user engagement metrics for mobile apps (and how to improve them)
Jun 24, 2025 13 min read
10+ essential user engagement metrics for mobile apps (and how to improve them)
6 Strategies for sustainable app growth: Case studies of 13 fast-scaling apps
Jun 6, 2025 15 min read
6 Strategies for sustainable app growth: Case studies of 13 fast-scaling apps
Mobile app launch marketing plan: From website to app store success
May 13, 2025 14 min read
Mobile app launch marketing plan: From website to app store success
Marketing automation for mobile apps: A guide for teams that have outgrown their tools
Apr 30, 2025 12 min read
Marketing automation for mobile apps: A guide for teams that have outgrown their tools
Master event-based marketing automation for maximized user engagement
Feb 10, 2025 10 min read
Master event-based marketing automation for maximized user engagement
9 Proven strategies to increase revenue of a subscription-based mobile app
Dec 11, 2024 14 min read
9 Proven strategies to increase revenue of a subscription-based mobile app
How to increase mobile app usage: 2 proven strategies to inspire engagement
Nov 29, 2024 10 min read
How to increase mobile app usage: 2 proven strategies to inspire engagement
How to retain paid app subscribers with effective messaging
Nov 27, 2024 8 min read
How to retain paid app subscribers with effective messaging
How to announce a new feature in your app: Step-by-step
Nov 7, 2024 12 min read
How to announce a new feature in your app: Step-by-step
Mobile marketing opportunities and challenges: What marketers talk about
Jul 16, 2024 12 min read
Mobile marketing opportunities and challenges: What marketers talk about
Optimizing customer retention cost: A survival guide for 2024 and beyond
Jul 11, 2024 13 min read
Optimizing customer retention cost: A survival guide for 2024 and beyond
How to increase e-commerce customer lifetime value with personalized mobile messaging
Jun 2, 2024 12 min read
How to increase e-commerce customer lifetime value with personalized mobile messaging
How to boost your mobile app revenue through high-value user retention
Apr 16, 2024 8 min read
How to boost your mobile app revenue through high-value user retention
User Acquisition and Retention: Which is More Important for Mobile App Growth in 2025?
Jan 4, 2024 12 min read
User Acquisition and Retention: Which is More Important for Mobile App Growth in 2025?
Mobile marketing: ¿qué es y cómo implementarlo en tu empresa?
Nov 30, 2023 6 min read
Mobile marketing: ¿qué es y cómo implementarlo en tu empresa?
5 formas de potenciar tus campañas de marketing con notificaciones push
Nov 28, 2023 6 min read
5 formas de potenciar tus campañas de marketing con notificaciones push
LTV: cómo mejorar el valor de vida de cliente con una estrategia omnicanal
Nov 23, 2023 5 min read
LTV: cómo mejorar el valor de vida de cliente con una estrategia omnicanal
Cómo usar los mensajes personalizados para impulsar tu app
Nov 21, 2023 9 min read
Cómo usar los mensajes personalizados para impulsar tu app
Cómo impulsar la monetización de una app de suscripción
Nov 14, 2023 6 min read
Cómo impulsar la monetización de una app de suscripción
Marketing automation: clave para enviar tus mensajes en el mejor momento
Nov 1, 2023 7 min read
Marketing automation: clave para enviar tus mensajes en el mejor momento
User activation rate: How to improve one pirate metric and see a 34% MRR increase
Oct 26, 2023 11 min read
User activation rate: How to improve one pirate metric and see a 34% MRR increase
Must-Have Mobile Messaging Campaigns for Food Delivery Apps [27 Examples from Across the Globe]
Oct 19, 2023 18 min read
Must-Have Mobile Messaging Campaigns for Food Delivery Apps [27 Examples from Across the Globe]
App móvil para tu negocio: ¿por qué necesitas una y cómo impulsarla?
Oct 6, 2023 9 min read
App móvil para tu negocio: ¿por qué necesitas una y cómo impulsarla?
¿Cómo aumentar las ventas ecommerce utilizando la mensajería omnicanal?
Sep 26, 2023 7 min read
¿Cómo aumentar las ventas ecommerce utilizando la mensajería omnicanal?
How to use AppsFlyer events in Pushwoosh messaging campaigns to maximize revenue
Sep 21, 2023 6 min read
How to use AppsFlyer events in Pushwoosh messaging campaigns to maximize revenue
¿Qué significa MAU y cómo puedes aumentarlo?
Sep 12, 2023 14 min read
¿Qué significa MAU y cómo puedes aumentarlo?
Métricas de marketing móvil: ¿sabes cuáles tienes que rastrear?
Sep 5, 2023 8 min read
Métricas de marketing móvil: ¿sabes cuáles tienes que rastrear?
Cómo mejorar el user journey para tu app móvil
Aug 25, 2023 10 min read
Cómo mejorar el user journey para tu app móvil
Mobile engagement: 5 tips prácticos que impulsan tu aplicación móvil
Aug 17, 2023 11 min read
Mobile engagement: 5 tips prácticos que impulsan tu aplicación móvil
Estrategias de marketing B2B: cómo impulsarlas con notificaciones push
Jul 25, 2023 5 min read
Estrategias de marketing B2B: cómo impulsarlas con notificaciones push
5 formas de mejorar la experiencia del cliente en tu app móvil
Jul 17, 2023 5 min read
5 formas de mejorar la experiencia del cliente en tu app móvil
Lifecycle Messaging for Educational Apps: Use Cases and Best Practices
Jun 21, 2023 13 min read
Lifecycle Messaging for Educational Apps: Use Cases and Best Practices
Why Memorable Customer Experience Matters in M-Commerce and How to Achieve It
May 16, 2023 8 min read
Why Memorable Customer Experience Matters in M-Commerce and How to Achieve It
7 Marketing Technology Trends That Will Shape 2023
Mar 17, 2023 5 min read
7 Marketing Technology Trends That Will Shape 2023
Secure Messaging for Fintech & Banking Apps [Checklist]
Feb 20, 2023 4 min read
Secure Messaging for Fintech & Banking Apps [Checklist]
Engagement Is Key: How to Create a Winning Strategy for a Subscription App
Feb 16, 2023 10 min read
Engagement Is Key: How to Create a Winning Strategy for a Subscription App
Secure more revenue from subscriptions with event-triggered messaging
Jan 31, 2023 4 min read
Secure more revenue from subscriptions with event-triggered messaging
Mobile Marketing Challenges 2023: Industry Leaders Recommend
Dec 7, 2022 12 min read
Mobile Marketing Challenges 2023: Industry Leaders Recommend
How to Increase E-Commerce Sales with Mobile Messaging
Oct 13, 2022 6 min read
How to Increase E-Commerce Sales with Mobile Messaging
Scale Up Your Mobile UA with Combined ASO and App Store Advertising Strategies
Sep 15, 2022 8 min read
Scale Up Your Mobile UA with Combined ASO and App Store Advertising Strategies
5 Latest Trends in Mobile Video Ads to Help You Convert More Users
Sep 8, 2022 8 min read
5 Latest Trends in Mobile Video Ads to Help You Convert More Users
Grow Your Game App from 1k to 1M+ Users [Data-Based Hacks]
Jul 12, 2022 8 min read
Grow Your Game App from 1k to 1M+ Users [Data-Based Hacks]
Do game apps grow through user engagement? And 10 more FAQ answered with data
Jun 23, 2022 11 min read
Do game apps grow through user engagement? And 10 more FAQ answered with data
How to Create a Bulletproof Food Delivery App Marketing Plan
Mar 18, 2022 6 min read
How to Create a Bulletproof Food Delivery App Marketing Plan
How to Track and React on iOS In-App Purchases with Pushwoosh
Feb 22, 2022 6 min read
How to Track and React on iOS In-App Purchases with Pushwoosh
Mobile Marketing Trends: Expert Predictions for 2022
Dec 8, 2021 11 min read
Mobile Marketing Trends: Expert Predictions for 2022
Behavior-Based Marketing Drives Conversions
Sep 14, 2021 3 min read
Behavior-Based Marketing Drives Conversions
How to Build Strong Marketing in the Post-IDFA Era
May 11, 2021 10 min read
How to Build Strong Marketing in the Post-IDFA Era
Google Developer Policy Update: Keep Your App Published
Apr 28, 2021 3 min read
Google Developer Policy Update: Keep Your App Published
Mobile Messaging for Transportation Services
Jul 11, 2020 5 min read
Mobile Messaging for Transportation Services