Apr 8, 2025•10 min read
What are push notifications?
Being highly engaging and personalized, push notifications are one of the most popular customer communication channels among marketers. Let's explore how these messages work and what opportunities they create.

Apr 3, 2025•13 min read
Push notification best practices: A guide to engaging your mobile audience

Mar 18, 2025•12 min read
Emojis 💗 in push notifications: How to use them in 2025 (Data Study + Examples)
![13 Best Practices to Increase Your Push Notification Opt-In Rate [with Benchmarks 2025]](/blog/content/images/2025/03/Push-Opt-in-Rate.png)
Mar 17, 2025•11 min read
13 Best Practices to Increase Your Push Notification Opt-In Rate [with Benchmarks 2025]
![How to increase push notifications CTR [+Benchmarks 2025]](/blog/content/images/2025/03/Push-notification-CTR.png)
Mar 5, 2025•10 min read
How to increase push notifications CTR [+Benchmarks 2025]

Jan 13, 2025•10 min read
How to increase in-app purchases: Tactics from Candy Crush to Coursera

Jan 2, 2025•11 min read
Customer segmentation: How to get started and win in 2025

Dec 16, 2024•14 min read
User lifetime value: Proven tips to ensure long-term engagement with your mobile app

Dec 6, 2024•13 min read
How to increase app user engagement

Dec 5, 2024•17 min read