Best practices


Mar 3, 2026 12 min read

Maximize mobile in-game advertising revenue with expert strategies. Learn about ad formats, benefits, and how to make ads and IAPs work together.

Customer lifetime value: How to use predictive CLV to drive revenue
Feb 20, 2026 17 min read
Customer lifetime value: How to use predictive CLV to drive revenue
How to transition from manual to AI-powered marketing in 30 days
Feb 17, 2026 6 min read
How to transition from manual to AI-powered marketing in 30 days
How to drive revenue in product-led mobile apps with automated messaging (2026 guide)
Feb 10, 2026 9 min read
How to drive revenue in product-led mobile apps with automated messaging (2026 guide)
How to 10x your A/B testing velocity without devs (Experiments you can run now)
Feb 4, 2026 7 min read
How to 10x your A/B testing velocity without devs (Experiments you can run now)
How to get AI into your marketing (and make it actually work!) — real automation examples for 2026
Jan 28, 2026 7 min read
How to get AI into your marketing (and make it actually work!) — real automation examples for 2026
How to choose the best email marketing service: Top 10 providers compared
Jan 17, 2026 12 min read
How to choose the best email marketing service: Top 10 providers compared
Email marketing metrics: What to track (and what actually matters) in 2026
Jan 16, 2026 13 min read
Email marketing metrics: What to track (and what actually matters) in 2026
Email marketing ROI for mobile apps: benchmarks, calculator & strategies for growth
Dec 19, 2025 13 min read
Email marketing ROI for mobile apps: benchmarks, calculator & strategies for growth
Email CTR: Benchmarks, formula & 8 ways to increase click-through rate
Dec 17, 2025 14 min read
Email CTR: Benchmarks, formula & 8 ways to increase click-through rate
How to improve email open rate: 8 best practices + benchmarks
Dec 15, 2025 15 min read
How to improve email open rate: 8 best practices + benchmarks
Re-engagement email guide: Examples, templates & best practices
Dec 10, 2025 11 min read
Re-engagement email guide: Examples, templates & best practices
Transactional emails: What they are, best practices, examples & templates
Dec 8, 2025 13 min read
Transactional emails: What they are, best practices, examples & templates
How to improve email deliverability and avoid SPAM filters: 15 best practices for 2026
Dec 4, 2025 19 min read
How to improve email deliverability and avoid SPAM filters: 15 best practices for 2026
How to increase push notification opt-in rate (Best practices + 2025 benchmarks)
Dec 1, 2025 11 min read
How to increase push notification opt-in rate (Best practices + 2025 benchmarks)
How to increase push notification CTR (click-through rate) + benchmarks 2025
Nov 26, 2025 11 min read
How to increase push notification CTR (click-through rate) + benchmarks 2025
iOS Live Activities: How they work, examples & best practices
Nov 25, 2025 11 min read
iOS Live Activities: How they work, examples & best practices
Android push notifications explained: Setup, permissions & best practices
Nov 19, 2025 11 min read
Android push notifications explained: Setup, permissions & best practices
iOS push notifications: The complete 2026 guide for marketers & app teams
Nov 18, 2025 10 min read
iOS push notifications: The complete 2026 guide for marketers & app teams
13 best email automation software tools in 2026
Nov 7, 2025 36 min read
13 best email automation software tools in 2026
70+ best push notification examples from top apps — by industry & goal
Oct 30, 2025 15 min read
70+ best push notification examples from top apps — by industry & goal
Holiday marketing 2025: Expert strategies to maximize sales during the holiday season + examples
Oct 27, 2025 11 min read
Holiday marketing 2025: Expert strategies to maximize sales during the holiday season + examples
What are push notifications? (Meaning, types & how they work)
Oct 22, 2025 14 min read
What are push notifications? (Meaning, types & how they work)
How to send abandoned cart notifications: examples & automation guide
Oct 20, 2025 9 min read
How to send abandoned cart notifications: examples & automation guide
Promotional emails 2025: How to send high-converting email promo campaigns (+ examples)
Oct 20, 2025 10 min read
Promotional emails 2025: How to send high-converting email promo campaigns (+ examples)
Abandoned cart email: Examples & best practices for cart recovery
Oct 16, 2025 8 min read
Abandoned cart email: Examples & best practices for cart recovery
From website to mobile app: Your first 60 days of user engagement
Oct 15, 2025 6 min read
From website to mobile app: Your first 60 days of user engagement
Black Friday push notifications: Your secret weapon for 2025 BFCM sales
Oct 10, 2025 9 min read
Black Friday push notifications: Your secret weapon for 2025 BFCM sales
Black Friday email campaigns 2025: Examples, templates & best practices to boost BFCM sales
Oct 8, 2025 10 min read
Black Friday email campaigns 2025: Examples, templates & best practices to boost BFCM sales
2025 guide to Black Friday app marketing: 9 actionable tips
Oct 6, 2025 9 min read
2025 guide to Black Friday app marketing: 9 actionable tips
How to increase conversions with rich push notifications (real-world examples & tips)
Oct 1, 2025 7 min read
How to increase conversions with rich push notifications (real-world examples & tips)
Transactional push notifications: Examples & set up guide
Sep 22, 2025 7 min read
Transactional push notifications: Examples & set up guide
Automated push notifications: Must-have scenarios for every app
Sep 10, 2025 7 min read
Automated push notifications: Must-have scenarios for every app
Best time to send marketing emails (2025 trends & personalization tips)
Aug 19, 2025 7 min read
Best time to send marketing emails (2025 trends & personalization tips)
How to increase in-app purchases: Tactics from Candy Crush to Coursera
Aug 13, 2025 11 min read
How to increase in-app purchases: Tactics from Candy Crush to Coursera
Fintech app growth in 2025: A full-funnel strategy [Data-backed]
Aug 6, 2025 6 min read
Fintech app growth in 2025: A full-funnel strategy [Data-backed]
Mobile game monetization models: The ultimate guide to increase your app revenue
Aug 6, 2025 9 min read
Mobile game monetization models: The ultimate guide to increase your app revenue
How to convert free app users into paid subscribers: A strategy for mobile apps
Aug 5, 2025 9 min read
How to convert free app users into paid subscribers: A strategy for mobile apps
Game push notifications: Boost retention, DAU & MAU with these proven campaigns
Jul 25, 2025 12 min read
Game push notifications: Boost retention, DAU & MAU with these proven campaigns
What every mobile marketer needs to know about AI in 2025
Jul 15, 2025 7 min read
What every mobile marketer needs to know about AI in 2025
AI apps: Steal the marketing playbook of 2025’s hottest app category
Jul 4, 2025 9 min read
AI apps: Steal the marketing playbook of 2025’s hottest app category
How to increase app user engagement
Jun 18, 2025 15 min read
How to increase app user engagement
6 Strategies for sustainable app growth: Case studies of 13 fast-scaling apps
Jun 6, 2025 15 min read
6 Strategies for sustainable app growth: Case studies of 13 fast-scaling apps
Omnichannel сommunication: A winning strategy for customer-centric brands
Jun 6, 2025 10 min read
Omnichannel сommunication: A winning strategy for customer-centric brands
Push notification strategy that drives your app revenue at scale
May 6, 2025 8 min read
Push notification strategy that drives your app revenue at scale
Push notification best practices: A guide to engaging your mobile audience
Apr 3, 2025 13 min read
Push notification best practices: A guide to engaging your mobile audience
Emojis 💗 in push notifications: How to use them in 2025 (Data Study + Examples)
Mar 18, 2025 12 min read
Emojis 💗 in push notifications: How to use them in 2025 (Data Study + Examples)
Customer segmentation: How to get started and win in 2025
Jan 2, 2025 11 min read
Customer segmentation: How to get started and win in 2025
How to increase mobile app usage: 2 proven strategies to inspire engagement
Nov 29, 2024 10 min read
How to increase mobile app usage: 2 proven strategies to inspire engagement
Welcome emails: Inspiring examples, best practices, and a ready-to-use template
Nov 12, 2024 6 min read
Welcome emails: Inspiring examples, best practices, and a ready-to-use template
Welcome in-app messages: Increase activation rate by 28%
Nov 12, 2024 10 min read
Welcome in-app messages: Increase activation rate by 28%
How to announce a new feature in your app: Step-by-step
Nov 7, 2024 12 min read
How to announce a new feature in your app: Step-by-step
How to spot inactive users and re-engage them: Top tips and real-life examples for 2025
Nov 1, 2024 8 min read
How to spot inactive users and re-engage them: Top tips and real-life examples for 2025
Appointment reminder emails: Boost show-up rates and stop revenue leaks [Ready-made template included]
Aug 23, 2024 8 min read
Appointment reminder emails: Boost show-up rates and stop revenue leaks [Ready-made template included]
Triggered email campaigns: Best practices, examples, and ready-to-use templates
Aug 23, 2024 18 min read
Triggered email campaigns: Best practices, examples, and ready-to-use templates
How to boost your app user engagement by 3x with push notifications
Jul 2, 2024 11 min read
How to boost your app user engagement by 3x with push notifications
How to create a personalized email campaign: Real-life examples & actionable steps to success
Jun 4, 2024 14 min read
How to create a personalized email campaign: Real-life examples & actionable steps to success
Flatten your user retention curve faster with a triggered messaging strategy
Apr 17, 2024 11 min read
Flatten your user retention curve faster with a triggered messaging strategy
Mobile push notifications: The key to app retention
Apr 14, 2024 9 min read
Mobile push notifications: The key to app retention
How to Send Emails and Stay GDPR Compliant with Pushwoosh
Nov 27, 2023 16 min read
How to Send Emails and Stay GDPR Compliant with Pushwoosh
Aumenta el engagement de tu aplicación: estrategia Push + In-App
Nov 16, 2023 5 min read
Aumenta el engagement de tu aplicación: estrategia Push + In-App
Notificaciones push web: casos de uso para mejorar el engagement
Nov 9, 2023 10 min read
Notificaciones push web: casos de uso para mejorar el engagement
Cómo mejorar el engagement con mensajes in-app
Oct 20, 2023 9 min read
Cómo mejorar el engagement con mensajes in-app
What Are In-App Messages? [21 Great Examples Inside]
Oct 18, 2023 12 min read
What Are In-App Messages? [21 Great Examples Inside]
What Are Web Push Notifications?
Sep 19, 2023 5 min read
What Are Web Push Notifications?
Test AB para notificaciones push: 5 pasos para aplicarlo
Sep 15, 2023 7 min read
Test AB para notificaciones push: 5 pasos para aplicarlo
Seguridad de los datos en tu app móvil: cómo proteger a tus clientes
Sep 8, 2023 8 min read
Seguridad de los datos en tu app móvil: cómo proteger a tus clientes
From Guesswork to Experimentation: Increase Your ROI with Push Notification A/B/n Testing
Aug 2, 2023 7 min read
From Guesswork to Experimentation: Increase Your ROI with Push Notification A/B/n Testing
Estrategia omnicanal: cómo construir una comunicación efectiva con tus clientes
Jul 20, 2023 7 min read
Estrategia omnicanal: cómo construir una comunicación efectiva con tus clientes
Lifecycle Messaging for Educational Apps: Use Cases and Best Practices
Jun 21, 2023 13 min read
Lifecycle Messaging for Educational Apps: Use Cases and Best Practices
Maximize Your Customer Retention Strategy with CRM: Tips, Tricks, and Real Cases
Apr 3, 2023 10 min read
Maximize Your Customer Retention Strategy with CRM: Tips, Tricks, and Real Cases
7 Marketing Technology Trends That Will Shape 2023
Mar 17, 2023 5 min read
7 Marketing Technology Trends That Will Shape 2023
Secure Messaging for Fintech & Banking Apps [Checklist]
Feb 20, 2023 4 min read
Secure Messaging for Fintech & Banking Apps [Checklist]
5 Latest Trends in Mobile Video Ads to Help You Convert More Users
Sep 8, 2022 8 min read
5 Latest Trends in Mobile Video Ads to Help You Convert More Users
Confirmation Emails: Do You Increase Sales and Revenue This Way?
Aug 9, 2022 4 min read
Confirmation Emails: Do You Increase Sales and Revenue This Way?
Mobile Messaging for Health & Wellness Apps: 9 Engaging Scenarios
Mar 3, 2022 14 min read
Mobile Messaging for Health & Wellness Apps: 9 Engaging Scenarios
User Acquisition Trends for 2022
Feb 3, 2022 6 min read
User Acquisition Trends for 2022
How to Build Strong Marketing in the Post-IDFA Era
May 11, 2021 10 min read
How to Build Strong Marketing in the Post-IDFA Era
How to set up mobile user onboarding: Guide + checklist
Jan 15, 2021 12 min read
How to set up mobile user onboarding: Guide + checklist
How Media Services Can Increase Traffic with Mobile Messaging
Sep 29, 2020 4 min read
How Media Services Can Increase Traffic with Mobile Messaging
Update Your App Icon for a Holiday Promo with a Push Notification
Dec 10, 2019 2 min read
Update Your App Icon for a Holiday Promo with a Push Notification
Educational Content: How to Make Them Part of Your Engagement Strategy
Nov 28, 2019 5 min read
Educational Content: How to Make Them Part of Your Engagement Strategy
Benefits of Email Marketing
Aug 7, 2019 5 min read
Benefits of Email Marketing
Effective Push Notifications: Tips and Best Practices
May 23, 2019 6 min read
Effective Push Notifications: Tips and Best Practices