Best practices


What are push notifications?
Apr 8, 202510 min read

What are push notifications?

Being highly engaging and personalized, push notifications are one of the most popular customer communication channels among marketers. Let's explore how these messages work and what opportunities they create.

Push notification best practices: A guide to engaging your mobile audience
Emojis 💗 in push notifications: How to use them in 2025 (Data Study + Examples)
13 Best Practices to Increase Your Push Notification Opt-In Rate [with Benchmarks 2025]
How to increase push notifications CTR [+Benchmarks 2025]
How to increase in-app purchases: Tactics from Candy Crush to Coursera
Customer segmentation: How to get started and win in 2025
User lifetime value: Proven tips to ensure long-term engagement with your mobile app
How to increase app user engagement
Dec 6, 202413 min read

How to increase app user engagement

How to improve email deliverability and avoid SPAM filters: 17 best practices for 2025